---
title: "Reviews — sea salt shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sea-salt-shampoo/reviews"
last_updated: "2026-08-10T12:24:46.951Z"
locale: en
meta:
  description: "Niche score 52/100 · $138K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $138K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — sea salt shampoo - Flapen"
---

# **sea salt shampoo**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 30Growth 36Conversion 84Competition 57Returns 97Price range 68Avg price 72Brand share 2Review moat 46Quality gap 62

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.09–$34.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,927.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$138K**

$138K/yr · 102K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Reviews