---
title: "Sea Buckthorn Oil — $659K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sea-buckthorn-oil"
last_updated: "2026-08-06T14:57:08.300Z"
locale: en
meta:
description: "Niche score 62/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sea Buckthorn Oil — $659K/yr Amazon US Niche (2026) - Flapen"
---
# **sea buckthorn oil**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 54Conversion 78Competition 36Returns 98Price range 83Avg price 87Brand share 67Review moat 50Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.46–$45.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$659K**
$659K/yr · 432K searches
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+25.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,483.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sea buckthorn oil is a $659K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sea buckthorn oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$590K–$786K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#276**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**31%**
- Pomberries25% - Leven Rose18% - Yoken10% - SEABUCKWONDERS6% - Siberian Green5% - Cliganic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sea-buckthorn-oil/trend)
## **Top sea buckthorn oil search terms**
- **sea buckthorn oil**222K/yr+4.3%7.3% conv. - **seabuckthorn oil**51K/yr+41.3%6.9% conv. - **sea buckthorn oil organic**37K/yr+86.2%8.0% conv. - **seabuckthorn oil organic**15K/yr+108.1%6.8% conv. - **sea buckthorn berry oil**9K/yr+255.1%5.5% conv. - **buckthorn oil**18K/yr+8.5%6.6% conv. - **sea buckthorn oil organic cold pressed**7K/yr+361.2%8.4% conv. - **sea buckthorn oil for face**12K/yr+15.5%6.1% conv. - **seabuckthorn oil for face**12K/yr+15.1%6.3% conv. - **organic sea buckthorn oil**9K/yr+6.1%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sea-buckthorn-oil/search-terms)
## **Top sea buckthorn oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$132K30%$198K40%$263K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz**Pomberries**$10.11**4.7★349 rev](https://www.amazon.com/dp/B0F1BSJPD5) [2**Leven Rose Sea Buckthorn Seed Oil 100% Pure Organic Unrefined Cold Pressed for Hair Skin and Nails - 1 oz**Leven Rose**$14.07**4.6★3,692 rev](https://www.amazon.com/dp/B01DYLJRIW) [3**USDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair**Yoken**$21.08**4.8★99 rev](https://www.amazon.com/dp/B0FSXLQCMQ) [4**Siberian Sea Buckthorn Oil | 100% Natural Extra Virgin Cold Pressed 100 ml / 3.4 fl oz | Unrefined Raw Vegan | Exclusive Healthy Diet Food Grade**Siberian Green**$15.85**4.6★775 rev](https://www.amazon.com/dp/B08YX4HKP9) [5**Cliganic Organic Sea Buckthorn Oil 100% Pure - for Skin & Face Cold Pressed**Cliganic**$15.53**4.6★225 rev](https://www.amazon.com/dp/B0BQWWW32M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**USDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair**Yoken**$21.08**99 rev9mo ago](https://www.amazon.com/dp/B0FSXLQCMQ) [**Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz**Pomberries**$10.11**349 rev1y ago](https://www.amazon.com/dp/B0F1BSJPD5) [**sibu Sea Buckthorn Omega-7 Softgels Starter Kit 60ct 30-Day Supply**sibu**$33.96**96 rev1y ago](https://www.amazon.com/dp/B0DZ7LWZPN) [**Vegan Omega-7 Sea Buckthorn Oil 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO Gluten & Carrageenan Free**Micro Ingredients**$22.68**365 rev1y ago](https://www.amazon.com/dp/B0DS6MT295) [**Organic Sea Buckthorn Oil Cold Pressed - 100% Pure Seabuckthorn Oil for Face Skin & Hair | Anti-Aging Acne & Dry Skin Care**The Organic Forest – VEGAN . PURE . NATURAL**$9.57**2,272 rev2y ago](https://www.amazon.com/dp/B0CN9HRRM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USDA Sea Buckthorn Oil Organic 2oz Cold Pressed Berry Oil for Face Hair**Yoken**$21.08**4.8★**▲ 151%**](https://www.amazon.com/dp/B0FSXLQCMQ) [**Siberian Sea Buckthorn Oil 100 Ml Non-GMO Unrefined First Cold Pressed Raw Natural - 3.4 Fl Oz from wild harvested berries and seeds**Best Value Organic**$15.68**4.4★**▲ 133%**](https://www.amazon.com/dp/B08QC4SGHC) [**SeabuckWonders Organic Sea Buckthorn Berry Oil 1.76 Fl Oz 52 Servings with Omega 3 6 7 9 Used Topically & Orally Supports Hair Skin & Nail Health**SEABUCKWONDERS**$30.19**4.4★**▲ 65%**](https://www.amazon.com/dp/B004BKLHFW) [**Pomberries Sea Buckthorn Oil 100% Pure Cold-Pressed from Fruit & Seed Sea Buckthorn Seed Oil for Face Hair Skin & Nails Supports Radiant Youthful-Looking Skin Amber Glass Bottle 2 fl oz**Pomberries**$10.11**4.7★**▲ 36%**](https://www.amazon.com/dp/B0F1BSJPD5) [**Leven Rose Sea Buckthorn Seed Oil 100% Pure Organic Unrefined Cold Pressed for Hair Skin and Nails - 1 oz**Leven Rose**$14.07**4.6★**▲ 27%**](https://www.amazon.com/dp/B01DYLJRIW)
**~~View all trending →~~**
## **What buyers say about sea buckthorn oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Other than that it seems to be a good quality oil”*
**Moist/Dry**9%
*“It moisturizes really well”*
**Value For Money**5%
*“Great value”*
**Soft Feel**4%
*“making my skin very soft to the touch”*
**Suitability Combination Skin**4%
*“Works Well -- Even on Combination Skin”*
**Smell**4%
*“Fragrance-free”*
**Suitability Oily Skin**3%
*“Not oily”*
**Absorbency**3%
*“Absorbs nicely”*
**Suitability Dry Skin**3%
*“I've noticed skin improvement: elasticity and moisture. I live in the high mountains and my skin is always dry”*
**Oily/Greasy**3%
*“Works great on my 63 year old skin without feeling greasy”*
### **What buyers complain about **
**Allergies**6%
*“terrible allergic reaction”*
**Smell**6%
*“it doesn't smell”*
**Size-Overall**5%
*“Sent the Wrong Size”*
**Stain Resistance**5%
*“stained a shirt”*
**Color**5%
*“Don't let the orange color scare you”*
**Dosage**4%
*“Cannot take”*
**Oily/Greasy**4%
*“greasy feeling that some facial oils can”*
**Advertised Vs Actual Product**3%
*“I find this misleading to consumers”*
**Functionality-Overall**3%
*“Doesnt seem to be as effective as another brand I previously used”*
**Thickness**3%
*“A little too thick for my liking”*
### **Top return reasons **
**Leak-Proof**23%
**Oily/Greasy**13%
**Advertised Vs Actual Product**13%
**Smell**11%
**Color**6%
**Size-Overall**5%
**Stain Resistance**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is sea buckthorn oil profitable to sell on Amazon United States?**
- The niche generates $659K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the sea buckthorn oil niche?**
- 18 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in sea buckthorn oil?**
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- **When does demand for sea buckthorn oil peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sea buckthorn oil niche?**
- Listings span $9.46–$45.31; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 1,484 reviews — the moat a new listing must climb.
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