---
title: "Trend — sea breeze - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sea-breeze/trend"
last_updated: "2026-08-10T15:37:47.978Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sea breeze - Flapen"
---

# **sea breeze**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 40Conversion 95Competition 37Returns 99Price range 63Avg price 69Brand share 0Review moat 42Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 581K searches

**Avg price**

**Good****$14.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.65–$30.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,278.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend