---
title: "Sea Breeze — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sea-breeze"
last_updated: "2026-08-10T14:27:32.167Z"
locale: en
meta:
description: "Niche score 53/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sea Breeze — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **sea breeze**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 40Conversion 95Competition 37Returns 99Price range 63Avg price 69Brand share 0Review moat 42Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.0M**
$1.0M/yr · 581K searches
**Avg price**
**Good****$14.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.65–$30.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,278.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sea breeze is a $1.0M/yr Amazon United States market (581K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sea breeze market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$855K–$1.1M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#321**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**146**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Seabreeze67% - Clean & Clear18% - Amazon Basics7% - Sea Breeze4% - Woman Within3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sea-breeze/trend)
## **Top sea breeze search terms**
- **sea breeze astringent**80K/yr+65.3%14.4% conv. - **sea breeze**111K/yr+11.3%10.4% conv. - **seabreeze astringent**81K/yr+23.8%13.2% conv. - **clean and clear moisturizer**83K/yr-20.2%9.4% conv. - **seabreeze**38K/yr+14.7%9.0% conv. - **clean and clear astringent**31K/yr+15.0%8.5% conv. - **sea breeze sensitive skin**12K/yr+33.5%15.8% conv. - **astringent face cleanser**8K/yr+69.5%8.3% conv. - **seabreeze for hair and scalp**6K/yr+179.0%7.6% conv. - **seabreeze astringent for face**13K/yr-11.6%12.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/sea-breeze/search-terms)
## **Top sea breeze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$100K20%$200K30%$300K40%$400K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 fl oz (295 ml)**Seabreeze**$9.02**4.8★2,860 rev](https://www.amazon.com/dp/B000O8Y7TS) [2**Seabreeze Astringent For Skin Scalp and Nails yellow 32 Fl Oz**Seabreeze**$16.52**4.8★2,296 rev](https://www.amazon.com/dp/B005JBM2TM) [3**Sea Breeze Astringent Original Formula Classic Clean 10 oz by Seabreeze**Seabreeze**$9.19**4.8★817 rev](https://www.amazon.com/dp/B01MR3FBQN) [4**Clean & Clear Essentials Dual Action Facial Moisturizer with Salicylic Acid Acne Medication to Treat Acne and Prevent Pimples Oil Free Face Moisturizer Cream for Acne-Prone Skin 4 oz**Clean & Clear**$6.42**4.6★3,580 rev](https://www.amazon.com/dp/B000052YJM) [5**Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)**Amazon Basics**$6.20**4.6★7,182 rev](https://www.amazon.com/dp/B07SS6LFRT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sea Breeze Astringent Sensitive Skin - Facial Cleanser with Natural Oils for Deep Pore Cleansing and Acne Control - Refreshing Face Cleanser - 4 pc**Sea Breeze**$20.56**267 rev9mo ago](https://www.amazon.com/dp/B0FSDZ7LXZ) [**Sea Breeze Astringent Original - Facial Cleanser with Camphor and Natural Oils for Deep Pore Cleansing - Face Cleanser for Fresh Clear Skin - 4 pc**Woman Within**$20.23**83 rev9mo ago](https://www.amazon.com/dp/B0FSF3M5LY) [**Amazon Basics Original Clean Astringent Skin Cleanser Fresh Scent Paraben-Free 10 Fl Oz (Previously Solimo)**Amazon Basics**$6.20**7,182 rev6y ago](https://www.amazon.com/dp/B07SS6LFRT) [**Sea Breeze Astringent 10 Ounce Original (295ml) (3 Pack)**Seabreeze**$20.49**1,143 rev8y ago](https://www.amazon.com/dp/B07GX8L5R4) [**Sea Breeze Astringent Original Formula Classic Clean 10 oz by Seabreeze**Seabreeze**$9.19**817 rev9y ago](https://www.amazon.com/dp/B01MR3FBQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seabreeze Deep Cleaning Facial Astringent for Sensitive Skin 10 Fluid Ounce (Pack of 3) (SE03052WM)**Seabreeze**$20.15**4.8★**▲ 61%**](https://www.amazon.com/dp/B01MRN4UM7) [**Sea Breeze Fresh-Clean Astringent Sensitive Skin 10 fl oz (295 ml)**Seabreeze**$9.02**4.8★**▲ 41%**](https://www.amazon.com/dp/B000O8Y7TS) [**Sea Breeze Astringent Original - Facial Cleanser with Camphor and Natural Oils for Deep Pore Cleansing - Face Cleanser for Fresh Clear Skin - 4 pc**Woman Within**$20.23**4.5★**▲ 40%**](https://www.amazon.com/dp/B0FSF3M5LY) [**Clean & Clear Essentials Dual Action Facial Moisturizer with Salicylic Acid Acne Medication to Treat Acne and Prevent Pimples Oil Free Face Moisturizer Cream for Acne-Prone Skin 4 oz**Clean & Clear**$6.42**4.6★**▲ 27%**](https://www.amazon.com/dp/B000052YJM) [**Sea Breeze Skin-Balancing Toner - Pore Cleanse and Hydrating Toner - Facial Toner with Hyaluronic Acid Niacinamide Witch Hazel - No Alcohol - 10 oz**Seabreeze**$9.78**4.6★**▲ 22%**](https://www.amazon.com/dp/B006GX8PFW)
**~~View all trending →~~**
## **What buyers say about sea breeze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good reliable product”*
**Cleansing**11%
*“Works great to clean”*
**Value For Money**9%
*“fair price”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Suitability Combination Skin**7%
*“It feels good on my skin”*
**Efficiency**6%
*“Its works really well”*
**Smell**6%
*“Its has a refreshing clean smell”*
**Moist/Dry**6%
*“And it does not leave skin particularly dry”*
**Ease Of Cleaning**4%
*“The cleanser works great”*
**Suitability Dry Skin**2%
*“Very good face moisturiser”*
### **What buyers complain about **
**Smell**17%
*“It had a 100% chemical smell”*
**Leak-Proof**13%
*“LEAKED IN THE BOX”*
**Allergies**8%
*“This product is causing a dermatitis reaction”*
**Advertised Vs Actual Product**6%
*“Photo is misleading”*
**Quality-Overall**5%
*“Junk”*
**Ingredients-Overall**4%
*“Not the original formula”*
**Value For Money**4%
*“expensive”*
**Sensitivity-Overall**4%
*“only using a very thin layer if you have more sensitive skin”*
**Functionality-Overall**4%
*“nothing works as well as sea breeze”*
**Moist/Dry**3%
*“this might not hydrate your face enough”*
### **Top return reasons **
**Advertised Vs Actual Product**36%
**Leak-Proof**26%
**Defective Material/Parts**8%
**Moist/Dry**5%
**Size-Overall**5%
**Smell**4%
**Dilute/Watery**4%
**Motor Power**3%
**Value For Money**2%
**Product Condition**1%
## **Common questions**
- **Is sea breeze profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sea breeze niche?**
- 5 brands and 146 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sea breeze?**
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
- **When does demand for sea breeze peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sea breeze niche?**
- Listings span $5.65–$30.77; the average listing price is $14.25 (sweet spot $15–$100). The average incumbent carries 2,279 reviews — the moat a new listing must climb.
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