---
title: "Products — scrunchies - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scrunchies/products"
last_updated: "2026-08-10T17:48:20.192Z"
locale: en
meta:
  description: "Niche score 62/100 · $4.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $4.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — scrunchies - Flapen"
---

# **scrunchies**

**Worth a look**

Shows a $4.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 22Conversion 77Competition 75Returns 96Price range 63Avg price 27Brand share 73Review moat 19Quality gap 24

**Market size**

**Incredible****$4.4M**

$4.4M/yr · 6.3M searches

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.42–$34.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.28**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,460**

avg incumbent reviews — the moat a new listing must climb

## Products