---
title: "Scrunchie Holder — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scrunchie-holder"
last_updated: "2026-08-08T00:44:18.620Z"
locale: en
meta:
description: "Niche score 46/100 · $86K/yr market · 220K searches/yr · $10.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $86K/yr market · 220K searches/yr · $10.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrunchie Holder — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **scrunchie holder**
**Skip it**
Soft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 17Conversion 48Competition 65Returns 52Price range 26Avg price 35Brand share 74Review moat 70Quality gap 68
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****693.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.18**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.68–$18.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$86K**
$86K/yr · 220K searches
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scrunchie holder is a $86K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrunchie holder market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$102K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#1,207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**60%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**32%**
- OAOLEER17% - Mkono13% - ByKen Jewelry12% - SCUNDA10% - Suneerplay8% - Dahey7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scrunchie-holder/trend)
## **Top scrunchie holder search terms**
- **scrunchie holder**108K/yr-18.1%3.5% conv. - **scrunchie organizer**35K/yr-13.3%2.9% conv. - **scrunchie holder stand**17K/yr-22.8%4.8% conv. - **scrunchie storage**12K/yr-21.2%2.3% conv. - **scrunchies holder**9K/yr+0.5%3.0% conv. - **scrunchie display**5K/yr+48.4%2.3% conv. - **scrunchies organizer**6K/yr-22.7%2.5% conv. - **hair scrunchie organizer**6K/yr-22.9%1.9% conv. - **scrunchie holder organizer**7K/yr-19.4%3.0% conv. - **hair scrunchie holder**4K/yr-10.2%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scrunchie-holder/search-terms)
## **Top scrunchie holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ByKen 2PcS Acrylic Scrunchie Holder Organizer Hair Ties Holder for Bathroom Clear Hair Accessories Bowknot Organizer Room Decor for Girls(8.7 inches high)**ByKen Jewelry**$9.58**4.7★3,795 rev](https://www.amazon.com/dp/B0915131R4) [2**Mkono Scrunchies Holder Stand Hair Accessories Organizer Gold White Metal Scrunchies Tower Hold 25 - 35 Scrunchies Modern Vertical Hair Tie Organizer for Girls White**Mkono**$9.84**4.7★906 rev](https://www.amazon.com/dp/B097RCPJN4) [3**SCUNDA 2-Tier Hair Tie Organizer Modern Scrunchies Storage Tower Holds 50-70 Hair Accessories Claw Clip Holder Fashion Countertop Display Stand for Women & Girls(Natural)**SCUNDA**$9.78**4.6★139 rev](https://www.amazon.com/dp/B0DRXSQG4S) [4**Suneerplay 3-Tiers Scrunchie Holder Stand Acrylic Hair Ties Organizer Clear HairBands Tower HairElastics Storage Hairs Accessories Organizer Scrunchie Display for Women and Girls**Suneerplay**$6.19**4.6★385 rev](https://www.amazon.com/dp/B0CMXD4RT3) [5**OAOLEER Acrylic Scrunchie Holder Claw Clip Organizer Hair Ties Display Stand 4 Tier Hair Accessories Organizer Storage for Bracelets Bangle Watches (Type-B)**OAOLEER**$18.54**4.2★193 rev](https://www.amazon.com/dp/B0DKFNL38W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural**NEWLOOP**$9.33**10 rev4mo ago](https://www.amazon.com/dp/B0GFNBW7HW) [**2 PCS Scrunchie Holder Wood Hair Accessories Organizer Stand Hair Tie Organizer Vertical 15-20 Scrunchies Holder for Women Bathroom Bedroom Decor Saving Space**Exircy**$4.68**2 rev5mo ago](https://www.amazon.com/dp/B0GH575NL9) [**2 Pcs Scrunchie Holder Stand Wood Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy for Women Bathroom Bedroom Decor**Exircy**$5.85**3 rev6mo ago](https://www.amazon.com/dp/B0GFD33B2H) [**SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)**SCUNDA**$9.84**18 rev7mo ago](https://www.amazon.com/dp/B0G5MZFTSX) [**Gsbnjuy 2 Pcs Scrunchie Holder Stand Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy Wood Hair Tie Holder Storage for Women Bathroom Bedroom Decor**Gsbnjuy**$5.87**26 rev8mo ago](https://www.amazon.com/dp/B0FS7GCNH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEWLOOP Scrunchie Holder for Women - Triple Storage 3 Rotating Rods 6-Arm Hair Accessory Organizer with Jewelry Tray Wood & Metal Collection Holder Gift for Loved Ones Natural**NEWLOOP**$9.33**4.4★**▲ 349%**](https://www.amazon.com/dp/B0GFNBW7HW) [**FROG SAC Scrunchie Holder Stand Acrylic Scrunchy Display 11 Inch Clear Hair Tie Accessories Organizer Y2K Room Decor for Girls Teen Girl Bracelet Organizers Cute Tween VSCO Bedroom Storage Stuff**FROG SAC**$9.87**4.8★**▲ 311%**](https://www.amazon.com/dp/B082QSZKQV) [**2 Pcs Scrunchie Holder Stand Wood Hair Tie Organizer Vertical 15-20 Scrunchies Hairs Accessories Organizer Display Scrunchy for Women Bathroom Bedroom Decor**Exircy**$5.85**4.4★**▲ 293%**](https://www.amazon.com/dp/B0GFD33B2H) [**2 PCS Scrunchie Holder Wood Hair Accessories Organizer Stand Hair Tie Organizer Vertical 15-20 Scrunchies Holder for Women Bathroom Bedroom Decor Saving Space**Exircy**$4.68**5.0★**▲ 288%**](https://www.amazon.com/dp/B0GH575NL9) [**SCUNDA Headband Holder Stand Adhesive Scrunchie Organizer Rack - Wall Mounted for Bathroom Vanity Dresser Wood & Metal Design for Hair Accessories Storage (White)**SCUNDA**$9.84**4.6★**▲ 200%**](https://www.amazon.com/dp/B0G5MZFTSX)
**~~View all trending →~~**
## **What buyers say about scrunchie holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**11%
*“Very easy to use”*
**Value For Money**8%
*“Great for price”*
**Quality-Overall**7%
*“Good quality, easy to set up, fairly sturdy, great for price”*
**Storage Capacity**7%
*“Great storage”*
**Organizing Capabilities**7%
*“makes my space look organized and holds all my stuff”*
**Assembly/Installation**7%
*“Very easy to assemble”*
**Size-Overall**6%
*“One fit fine”*
**Design-Overall**4%
*“Super cute and simple design”*
**Durability**3%
*“High quality durable”*
### **What buyers complain about **
**Size-Overall**20%
*“So, inconsistent sizing”*
**Quality-Overall**10%
*“Poor quality control”*
**Adhesion/Stickiness**6%
*“I only wish they came with more adhesive”*
**Strength**5%
*“Not very sturdy”*
**Assembly/Installation**4%
*“Assembly is required and not easy”*
**Functionality-Overall**4%
*“Won't work”*
**Value For Money**4%
*“it isnt worth the cost if you havent ordered it yet”*
**Durability**3%
*“Broke after using for a few days with hairbands”*
**Advertised Vs Actual Product**3%
*“Inconsistent”*
**Storage Capacity**3%
*“Not a lot of hanging space”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**12%
**Material Quality**6%
**Quality-Overall**6%
**Strength**4%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
**Value For Money**2%
**Assembly/Installation**2%
## **Common questions**
- **Is scrunchie holder profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the scrunchie holder niche?**
- 22 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in scrunchie holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.9%.
- **When does demand for scrunchie holder peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the scrunchie holder niche?**
- Listings span $4.68–$18.54; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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