---
title: "Search terms — scrubbies - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scrubbies/search-terms"
last_updated: "2026-08-10T14:11:05.481Z"
locale: en
meta:
  description: "Niche score 61/100 · $569K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $569K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — scrubbies - Flapen"
---

# **scrubbies**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 10Conversion 88Competition 90Returns 98Price range 52Avg price 49Brand share 92Review moat 19Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$569K**

$569K/yr · 471K searches

**Price range**

**Good****$2.48–$28.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.85**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,740.82**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-30.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms