---
title: "Scrubbies — $569K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scrubbies"
last_updated: "2026-08-10T13:06:00.741Z"
locale: en
meta:
description: "Niche score 61/100 · $569K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $569K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrubbies — $569K/yr Amazon US Niche (2026) - Flapen"
---
# **scrubbies**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 10Conversion 88Competition 90Returns 98Price range 52Avg price 49Brand share 92Review moat 19Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$569K**
$569K/yr · 471K searches
**Price range**
**Good****$2.48–$28.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,740.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scrubbies is a $569K/yr Amazon United States market (471K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrubbies market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$356K–$474K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**212**
**Top-5 brand share**
**43%**
Top 20: 88%
**Top-5 click share**
**25%**
Top 20: 64%
**Open market**
**51%**
- Scrubzz13% - Scotch-Brite11% - AmazerBath7% - RNOAFMU7% - RamPula6% - Crayola5%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — -30.9% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scrubbies/trend)
## **Top scrubbies search terms**
- **scrubbies**161K/yr-15.9%8.4% conv. - **scrubby**20K/yr+15.8%6.3% conv. - **scrubbies for body**180K/yr-62.1%8.3% conv. - **scrubbie**17K/yr-24.3%5.3% conv. - **shower scrubbies**19K/yr-35.3%9.1% conv. - **shower scrubbies for body**8K/yr-25.1%9.9% conv. - **scrubbies the sud bud**3K/yr+11.2%0.2% conv. - **scubbies**4K/yr+6.1%4.0% conv. - **scrubbies sud bud**26K/yr-83.4%1.3% conv. - **sud bud**5K/yr-47.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scrubbies/search-terms)
## **Top scrubbies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$23K6%$34K8%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rnoafmu Shower Loofah Bath Sponge 60G Loofah Exfoliating Body Scrubber 4 Color Mesh Shower Pouf Balls for Body Wash (Pink Green White Gray)**RNOAFMU**$5.93**4.6★2,928 rev](https://www.amazon.com/dp/B0CS69689X) [2**Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing**Scrubzz**$9.95**4.7★48,519 rev](https://www.amazon.com/dp/B06XQ9NQPQ) [3**Silicone Body Scrubber Exfoliating Body Scrubber for Sensitive Skin Non-Slip Shower Scrubber for Body Silicone Body Brush for Showering Charcoal Effective Showering Exfoliation Gentle Massage**RamPula**$9.87**4.2★1,741 rev](https://www.amazon.com/dp/B0D4VXB36V) [4**AmazerBath Loofah Sponge 75g/Piece Exfoliating Bath Sponge Body Scrubber - Loofa Set of 4 Flower Color (Large Green-Purple)**AmazerBath**$9.51**4.7★44,819 rev](https://www.amazon.com/dp/B07WG6YYRG) [5**Original euroSCRUBBY (3 Pack)**EUROSCRUBBY**$12.14**4.8★2,529 rev](https://www.amazon.com/dp/B00PUS2XAC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Silicone Body Scrubber Exfoliating Body Scrubbers for use in Shower Silicone Body Brush for Showering and Anti-Slippery Handles for All Skin Types Eco Friendly Shower Scrubber for Body (Pink)**Generic**$9.70**342 rev1y ago](https://www.amazon.com/dp/B0F3WTTZ8V) [**Silicone Body Scrubber Exfoliating Body Scrubber for Sensitive Skin Non-Slip Shower Scrubber for Body Silicone Body Brush for Showering Charcoal Effective Showering Exfoliation Gentle Massage**RamPula**$9.87**1,741 rev2y ago](https://www.amazon.com/dp/B0D4VXB36V) [**AmazerBath Charcoal Loofah Sponge Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue Green Purple & Red Bath Sponge for Men and Women**AmazerBath**$7.04**5,444 rev2y ago](https://www.amazon.com/dp/B0D3H1DRJ2) [**Chuya Bath Sponges Loofahs 70 Grams Large Size 4 Pack Shower Sponge Exfoliating Cleaning Bath Loofa Body Scrubber Balls for Women Men Children Washing**Chuya**$6.52**3,319 rev2y ago](https://www.amazon.com/dp/B0CXP8PT5N) [**Rnoafmu Shower Loofah Bath Sponge 60G Loofah Exfoliating Body Scrubber 4 Color Mesh Shower Pouf Balls for Body Wash (Pink Green White Gray)**RNOAFMU**$5.93**2,928 rev2y ago](https://www.amazon.com/dp/B0CS69689X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scrubzz Disposable No Rinse Bathing Wipes - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing (Unscented 3-Pack)**Scrubzz**$24.30**4.7★**▲ 1000%**](https://www.amazon.com/dp/B07M7YVWRK) [**Scrubby Soap - Original Orange (2-Pack) - Citrus Scented Natural Infused Scrubber - Cleaning Sponge for Paintbrushes Gardening Kitchen - Multipurpose**Scrubby**$17.96**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0C6PX4159) [**AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs**AIDEA**$9.85**4.4★**▲ 735%**](https://www.amazon.com/dp/B086YYM4SZ) [**Crayola Scribble Scrubbie Pets Ocean Animals Playset Color & Wash Creative Toy Gift for Kids Age 3 4 5 6**Crayola**$11.52**4.8★**▲ 711%**](https://www.amazon.com/dp/B08LQXBP71) [**Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)**Scrub Daddy**$13.99**4.8★**▲ 696%**](https://www.amazon.com/dp/B0CJ1B6D6S)
**~~View all trending →~~**
## **What buyers say about scrubbies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Great for Cleaning”*
**Quality-Overall**14%
*“Decent quality”*
**Value For Money**12%
*“Very affordable”*
**Durability**6%
*“The material feels durable”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Ease Of Use**5%
*“Easy to hold and use”*
**Soft Feel**4%
*“Its very soft”*
**Efficiency**3%
*“Effective”*
**Color**3%
*“AWESOME COLORS”*
**Smell**3%
*“Great Smell”*
### **What buyers complain about **
**Durability**18%
*“Didn't even last a month”*
**Size-Overall**11%
*“A bit too large”*
**Quality-Overall**10%
*“Lower quality”*
**Thickness**7%
*“These things are NOT as thick as it shows”*
**Smell**5%
*“Horrible Odor”*
**Ease Of Cleaning**5%
*“its hard to clean”*
**Value For Money**3%
*“Not Worth the Price”*
**Hard Feel**3%
*“Very scratchy”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Lather**2%
*“Not much lather”*
### **Top return reasons **
**Size-Overall**20%
**Advertised Vs Actual Product**11%
**Value For Money**9%
**Quality-Overall**6%
**Material Quality**6%
**Smell**6%
**Hard Feel**5%
**Thin**4%
**Functionality-Overall**3%
**Color**3%
## **Common questions**
- **Is scrubbies profitable to sell on Amazon United States?**
- The niche generates $569K/yr across 61 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the scrubbies niche?**
- 34 brands and 212 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in scrubbies?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.4%.
- **When does demand for scrubbies peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.
- **What does it cost to enter the scrubbies niche?**
- Listings span $2.48–$28.79; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 15,741 reviews — the moat a new listing must climb.
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