---
title: "Search terms — sci - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sci/search-terms"
last_updated: "2026-08-08T18:39:58.844Z"
locale: en
meta:
  description: "Niche score 38/100 · $103K/yr market · 739K searches/yr · $24.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $103K/yr market · 739K searches/yr · $24.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sci - Flapen"
---

# **sci**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 25Conversion 7Competition 29Returns 96Price range 88Avg price 95Brand share 6Review moat 94Quality gap 14

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.56**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****113.93**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$9.49–$69.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$103K**

$103K/yr · 739K searches

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms