---
title: "Scented Soaps for Women — $445K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scented-soaps-for-women"
last_updated: "2026-08-06T08:01:16.257Z"
locale: en
meta:
description: "Niche score 44/100 · $445K/yr market · 430K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $445K/yr market · 430K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scented Soaps for Women — $445K/yr Amazon US Niche (2026) - Flapen"
---
# **scented soaps for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 27Conversion 80Competition 27Returns 98Price range 64Avg price 53Brand share 0Review moat 24Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.93–$38.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$445K**
$445K/yr · 430K searches
**Avg price**
**Good****$12.37**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,577.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scented soaps for women is a $445K/yr Amazon United States market (430K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented soaps for women market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$742K–$990K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#531**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Yardley62% - YARDLEY LONDON31% - HARMONY3% - Greenwich Bay Trading Company3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +1.3% search growth over the last 90 days.
8K6KHoliday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scented-soaps-for-women/trend)
## **Top scented soaps for women search terms**
- **yardley bar soap**173K/yr-12.9%8.8% conv. - **yardley oatmeal and almond soap**43K/yr+22.1%12.0% conv. - **yardley**55K/yr+8.3%1.8% conv. - **yardley soap**51K/yr+12.9%7.4% conv. - **greenwich bay trading company**34K/yr+35.8%0.5% conv. - **yardley london**9K/yr+24.3%0.6% conv. - **greenwich bay trading company soaps**12K/yr-29.7%0.9% conv. - **scented soaps for women**9K/yr+7.4%1.1% conv. - **yardley soap bars**7K/yr+4.9%9.6% conv. - **greenwich bay soap**5K/yr+48.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scented-soaps-for-women/search-terms)
## **Top scented soaps for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$44K20%$89K30%$133K40%$178K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley London Soap Bath Bar Bundle - 10 Bars: English Lavender Oatmeal and Almond Aloe and Avocado Cocoa Butter Lemon Verbena 4.25 Ounce Bars (Pack of 10 Bars Two of each)**YARDLEY LONDON**$18.27**4.7★7,032 rev](https://www.amazon.com/dp/B0779BY2S1) [2**Yardley Oatmeal and Almond Bar Soap Oatmeal & Almond 4 Ounce**Yardley**$1.93**4.6★14,459 rev](https://www.amazon.com/dp/B000Q6D3MA) [3**Yardley London Vitamin C Bath Bar 4 Ounce**Yardley**$2.20**4.6★141 rev](https://www.amazon.com/dp/B0FD3WWMZ6) [4**Yardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)**Yardley**$15.81**4.7★66 rev](https://www.amazon.com/dp/B01IA9EFEO) [5**Yardley Bar Soap English Lavender 2 Count**Yardley**$6.35**4.6★18,590 rev](https://www.amazon.com/dp/B001T8UFPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yardley London Vitamin C Bath Bar 4 Ounce**Yardley**$2.20**141 rev1y ago](https://www.amazon.com/dp/B0FD3WWMZ6) [**Yardley Oatmeal and Almond Naturally Moisturizing Bath Bar (Pack of 20)**Yardley**$38.73**8,783 rev7y ago](https://www.amazon.com/dp/B07GDR24MW) [**Yardley London Soap Bath Bar Bundle - 10 Bars: English Lavender Oatmeal and Almond Aloe and Avocado Cocoa Butter Lemon Verbena 4.25 Ounce Bars (Pack of 10 Bars Two of each)**YARDLEY LONDON**$18.27**7,032 rev9y ago](https://www.amazon.com/dp/B0779BY2S1) [**Yardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)**Yardley**$15.81**66 rev10y ago](https://www.amazon.com/dp/B01IA9EFEO) [**Bundle of 6 Greenwich Bay Trading Co. Soaps - 1.9oz Soaps in The Following Scents: Fresh Milk Lemon Verbena White Tea Calendula Lavender Chamomile Pomegranate Shea Butter and Passion Flower and**Greenwich Bay Trading Company**$10.58**1,356 rev11y ago](https://www.amazon.com/dp/B00YQ9PPB0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yardley London Moisturizing Bar Oatmeal & Almond with Natural Oats 4.0 oz (Pack of 6)**Yardley**$15.81**4.7★**▲ 162%**](https://www.amazon.com/dp/B01IA9EFEO) [**Yardley London Vitamin C Bath Bar 4 Ounce**Yardley**$2.20**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FD3WWMZ6) [**Yardley London Nourishing Bath Soap Bar Aloe & Avocado Conditions Skin with Creamy Avocado & Olive Extracts 4.0 oz Bath Bar 1 Soap Bar**Yardley**$3.58**4.6★**▲ 53%**](https://www.amazon.com/dp/B000NWF1PY) [**Yardley of London Naturally Moisturizing Bar Soap Oatmeal & Almond 3+1 Free**HARMONY**$11.80**4.7★**▲ 51%**](https://www.amazon.com/dp/B000NWF1Q8) [**Yardley Oatmeal and Almond Bar Soap 4.0 0Z (113g) 20 Bars**Yardley**$33.14**4.8★**▲ 13%**](https://www.amazon.com/dp/B00LY9JEMQ)
**~~View all trending →~~**
## **What buyers say about scented soaps for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“Fresh scent”*
**Value For Money**11%
*“Good value”*
**Soft Feel**7%
*“Leaves skin soft”*
**Quality-Overall**6%
*“This is a quality soap”*
**Cleansing**5%
*“cleanse effectively”*
**Lather**5%
*“Lathers nicely”*
**Moist/Dry**3%
*“It is moisturizing”*
**Suitability Dry Skin**2%
*“This Yardley soap is great for my dry skin”*
**Allergies**2%
*“this does not cause irritation”*
**Gifting Purpose**2%
*“as a gift for a good value”*
### **What buyers complain about **
**Smell**31%
*“Scent is very faint and weak”*
**Advertised Vs Actual Product**8%
*“This item is deceiving”*
**Value For Money**7%
*“Overpriced”*
**Quality-Overall**5%
*“they don't have any quality control”*
**Allergies**5%
*“I did feel like it caused any skin irritation”*
**Size-Overall**3%
*“Smaller bars than the description says”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Moist/Dry**2%
*“dry after every shower”*
**Suitability Dry Skin**2%
*“Really drying if you have dry or sensitive skin”*
**Durability**2%
*“They don't last long”*
### **Top return reasons **
**Smell**45%
**Value For Money**14%
**Advertised Vs Actual Product**13%
**Size-Overall**10%
**Moist/Dry**4%
**Product Condition**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Ingredients-Overall**1%
**Stain Resistance**1%
## **Common questions**
- **Is scented soaps for women profitable to sell on Amazon United States?**
- The niche generates $445K/yr across 16 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the scented soaps for women niche?**
- 4 brands and 105 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scented soaps for women?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the scented soaps for women niche?**
- Listings span $1.93–$38.73; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 6,578 reviews — the moat a new listing must climb.
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