---
title: "Scented Soap — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scented-soap"
last_updated: "2026-08-06T20:49:58.535Z"
locale: en
meta:
description: "Niche score 45/100 · $5K/yr market · 33K searches/yr · $22.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $5K/yr market · 33K searches/yr · $22.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scented Soap — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **scented soap**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 30Conversion 9Competition 65Returns 98Price range 78Avg price 95Brand share 55Review moat 22Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.08–$37.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,155.58**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, scented soap is a $5K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented soap market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$29K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#563**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 100%
**Open market**
**22%**
- Rinse & Robust24% - Every Man Jack19% - Crate 61 Organics11% - Dr. Squatch9% - DOYEEWO8% - Bali Soap6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
6K4KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scented-soap/trend)
## **Top scented soap search terms**
- **mens soap gift sets**10K/yr+56.4%2.0% conv. - **mens soap set**13K/yr-36.2%1.3% conv. - **men soap gift set**5K/yr+14.9%1.2% conv. - **mens soap gift set**5K/yr+23.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scented-soap/search-terms)
## **Top scented soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1636%$3269%$48912%$652101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap With Premium Essential Oils Dry Skin Pack of 6 (For Him)**Crate 61 Organics**$22.71**4.5★40,374 rev](https://www.amazon.com/dp/B07CMJ4XGF) [2**Every Man Jack Mens Bath and Body Gift Set - Amber + Sandalwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash**Every Man Jack**$31.30**4.7★1,237 rev](https://www.amazon.com/dp/B0C9VYPTKR) [3**Rinse & Robust Bar Soap for Men - 4Pcs Exfoliating & Moisturizing 4-in-1 Cleansing Bar Set for Face Body Hands & Shave | All Skin Types | Luxury Fathers Day Gift Set(4 x 5.3 oz)**Rinse & Robust**$16.21**4.3★665 rev](https://www.amazon.com/dp/B0CKXRM1PJ) [4**Gifts for Men Mens Body Wash Bath Gift Set Cleanses Hydrates Nourishes Skin**DOYEEWO**$16.44**4.6★396 rev](https://www.amazon.com/dp/B0DDXTNNWV) [5**Rinse & Robust Mens Soap Bar Set 6Pcs Natural Handmade Cleansing Bar Soap Set Moisturizing Exfoliating Scrub Soap Fathers Day Gift for Dad All Skin Type 6 Different Scents 3.5 oz of 6 Bars**Rinse & Robust**$15.92**4.2★2,271 rev](https://www.amazon.com/dp/B09YN9JPJY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Squatch Natural Mens Bar Soap Limited Edition Dragon Ball Z Gifts for Men Natural Cold Process Soap Bar Super Saiyan Surge + Final Flash Fresh (5 oz 4-Pack)**Dr. Squatch**$31.93**212 rev3mo ago](https://www.amazon.com/dp/B0G7243TGX) [**Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$37.69**691 rev5mo ago](https://www.amazon.com/dp/B0GLRY5N5X) [**Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)**Every Man Jack**$23.68**161 rev10mo ago](https://www.amazon.com/dp/B0FQ68GWTC) [**BBlove Fathers Day Handmade Bar Soap 5-Piece Gift Set with Natural Loofah & Bamboo Holder Moisturizing Coconut Oil Soap for Men Gift for Husband Boyfriend or Dad Ocean Breeze & Vanilla Scent**BBlove**$13.57**28 rev1y ago](https://www.amazon.com/dp/B0FFN7V7WQ) [**Every Man Jack Mens Bath and Body Gift Set - Coconut + Driftwood Scent - Clean Ingredients - Includes Hydrating Body Wash 2-in-1 Shampoo Aluminum-free Deodorant & Face Wash**Every Man Jack**$32.50**1,237 rev1y ago](https://www.amazon.com/dp/B0F6GW4RN3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Squatch Natural Mens Bar Soap Limited Edition Dragon Ball Z Gifts for Men Natural Cold Process Soap Bar Super Saiyan Surge + Final Flash Fresh (5 oz 4-Pack)**Dr. Squatch**$31.93**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0G7243TGX) [**Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$37.69**4.7★**▲ 996%**](https://www.amazon.com/dp/B0GLRY5N5X) [**BBlove Fathers Day Handmade Bar Soap 5-Piece Gift Set with Natural Loofah & Bamboo Holder Moisturizing Coconut Oil Soap for Men Gift for Husband Boyfriend or Dad Ocean Breeze & Vanilla Scent**BBlove**$13.57**4.7★**▲ 964%**](https://www.amazon.com/dp/B0FFN7V7WQ) [**San Francisco Soap Company Man Bar Minis 4-Piece Gift Set - No Harmful Chemicals - Good for all Skin Types - Made in the USA**San Francisco Soap Company**$22.03**4.6★**▲ 352%**](https://www.amazon.com/dp/B0DB8S89BP) [**Rinse & Robust Mens Natural Bar Soap for Men Fresh & Clean Scent Variety Set (6-Pack 5.3 oz Each) Not Overpowering Gentle Soap Bars for Face Body & Hand All Skin Types Ideal Gifts for Men**Rinse & Robust**$23.79**4.2★**▲ 117%**](https://www.amazon.com/dp/B0F5H96Z36)
**~~View all trending →~~**
## **What buyers say about scented soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Amazing smell”*
**Quality-Overall**9%
*“This is a great quality set”*
**Gifting Purpose**6%
*“Fathers Day gift”*
**Cleansing**5%
*“its a nice exfoliating experience”*
**Value For Money**5%
*“Good for the price”*
**Lather**4%
*“It lathers well”*
**Ease Of Cleaning**2%
*“The soap is excellent cleans”*
**Moist/Dry**2%
*“Very moisturizing”*
**Durability**1%
*“The included loofah is well-made and durable”*
**Suitability Dry Skin**1%
*“gentle on the skin moisturizing”*
### **What buyers complain about **
**Smell**31%
*“This is the most disgusting smell”*
**Value For Money**6%
*“it is quite expensive”*
**Size-Overall**5%
*“Small bars”*
**Lather**4%
*“Does not lather up well at all”*
**Durability**4%
*“the bar completely fractures”*
**Allergies**3%
*“It caused rash”*
**Ingredients-Overall**2%
*“Trash ingredients”*
**Quality-Overall**2%
*“Cheap, don't buy”*
**Moist/Dry**2%
*“Does not moisturize”*
**Skin Health**2%
*“Scratch my skin multiple times”*
### **Top return reasons **
**Smell**50%
**Advertised Vs Actual Product**11%
**Size-Overall**9%
**Defective Material/Parts**6%
**Value For Money**6%
**Ingredients-Overall**2%
**Quality-Overall**2%
**Leak-Proof**2%
**Natural Ingredients**2%
**Moist/Dry**1%
## **Common questions**
- **Is scented soap profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the scented soap niche?**
- 12 brands and 32 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in scented soap?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for scented soap peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 22.2× the quietest.
- **What does it cost to enter the scented soap niche?**
- Listings span $9.08–$37.69; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 9,156 reviews — the moat a new listing must climb.
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