---
title: "Scented Lotion — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scented-lotion"
last_updated: "2026-08-10T14:24:57.026Z"
locale: en
meta:
description: "Niche score 50/100 · $30K/yr market · 88K searches/yr · $12.42 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $30K/yr market · 88K searches/yr · $12.42 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scented Lotion — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **scented lotion**
**Worth a look**
Shows low returns (0.5%), but a small market ($30K/yr) keeps it on the watch list.
Market size 8Growth 43Conversion 34Competition 86Returns 97Price range 67Avg price 54Brand share 74Review moat 18Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.50–$38.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.42**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****17,097.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$30K**
$30K/yr · 88K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scented lotion is a $30K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented lotion market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**266**
**Top-5 brand share**
**60%**
Top 20: 94%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**36%**
- Jergens20% - eos17% - Hempz9% - Bodycology8% - Olay7% - NIVEA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.
9K7KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scented-lotion/trend)
## **Top scented lotion search terms**
- **summer body lotion**6K/yr+220.7%2.3% conv. - **smell good lotion**15K/yr-3.5%3.1% conv. - **scented lotion for women**14K/yr+43.6%1.4% conv. - **caress body lotion**7K/yr-9.0%0.4% conv. - **best smelling lotion for women**8K/yr-24.2%3.0% conv. - **fragrance lotion**6K/yr+27.3%1.3% conv. - **lotion smell good**7K/yr-17.3%4.3% conv. - **body lotion for women scented**5K/yr-11.6%4.3% conv. - **fragrance lotion for women**5K/yr-6.5%2.4% conv. - **scented lotions**10K/yr-12.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scented-lotion/search-terms)
## **Top scented lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6024%$1K6%$2K8%$2K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz**eos**$9.48**4.7★76,612 rev](https://www.amazon.com/dp/B08KT2Z93D) [2**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**4.7★513 rev](https://www.amazon.com/dp/B0FKBYSRXY) [3**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**4.6★14,139 rev](https://www.amazon.com/dp/B0F1DNMVF1) [4**Bodycology Shea Butter Body Cream Whipped Vanilla 8 oz**Bodycology**$5.06**4.5★3,596 rev](https://www.amazon.com/dp/B0D234NDLH) [5**NIVEA Oil Infused Cherry Blossom and Jojoba Oil Body Lotion for Women Fast-Absorbing and Non-Greasy Cherry Blossom Scented Lotion Moisturizes for 48 Hours 16.9 Fl Oz Pump Bottle**NIVEA**$6.95**4.7★18,388 rev](https://www.amazon.com/dp/B073CXZ8KR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**513 rev6mo ago](https://www.amazon.com/dp/B0FKBYSRXY) [**Caress lotion for hand & body lotion**Generic**$28.17**0 rev6mo ago](https://www.amazon.com/dp/B0GDRRLSGV) [**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.**Sol de Janeiro**$27.60**827 rev10mo ago](https://www.amazon.com/dp/B0FD9VPY4S) [**Hempz Mini Vanilla Sugar Cookie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.**Hempz**$3.50**1,111 rev11mo ago](https://www.amazon.com/dp/B0FL1LFSWX) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**14,139 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz**Jergens**$7.26**4.7★**▲ 384%**](https://www.amazon.com/dp/B0FKBYSRXY) [**Saltair Multi-Lipid Body Butter Hydrating 24-Hour Moisture Body Cream for Soft Skin & Barrier Support Ceramides Coconut Oil & Shea Butter for Dry Skin Care Pink Beach 10oz**Saltair**$20.24**4.6★**▲ 328%**](https://www.amazon.com/dp/B0DWHWJ541) [**Caress lotion for hand & body lotion**Generic**$28.17**0.0★**▲ 183%**](https://www.amazon.com/dp/B0GDRRLSGV) [**eos Shea Better Body Lotion Coconut Waters 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Coconut Body Lotion 16 fl oz**eos**$9.17**4.7★**▲ 147%**](https://www.amazon.com/dp/B08KT5HM98) [**Hempz Mini Vanilla Sugar Cookie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.**Hempz**$3.50**4.4★**▲ 143%**](https://www.amazon.com/dp/B0FL1LFSWX)
**~~View all trending →~~**
## **What buyers say about scented lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Clean smell”*
**Moist/Dry**12%
*“Dries quickly”*
**Soft Feel**9%
*“Smooth & Creamy”*
**Quality-Overall**4%
*“Excellent Product”*
**Suitability Dry Skin**3%
*“Good for dry skin”*
**Value For Money**3%
*“is affordable”*
**Absorbency**3%
*“Absorbed well”*
**Suitability Combination Skin**2%
*“This is good for your skin”*
**Brightness/Shine/Glow**2%
*“Nice shine”*
**Texture/Consistency-Overall**1%
*“Good texture”*
### **What buyers complain about **
**Smell**30%
*“Artificial smell”*
**Moist/Dry**6%
*“Does not moisturize”*
**Motor Power**6%
*“Pump was broken”*
**Allergies**3%
*“Skin irritation”*
**Value For Money**2%
*“Too expensive”*
**Size-Overall**2%
*“Bigger than I thought”*
**Leak-Proof**2%
*“it will leak”*
**Suitability Dry Skin**2%
*“I don't like dry skin”*
**Oily/Greasy**2%
*“VERY greasy”*
**Thickness**2%
*“Not thick”*
### **Top return reasons **
**Smell**43%
**Motor Power**17%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Product Condition**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Moist/Dry**2%
**Oily/Greasy**2%
## **Common questions**
- **Is scented lotion profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 67 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the scented lotion niche?**
- 32 brands and 266 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in scented lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.5%.
- **When does demand for scented lotion peak?**
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the scented lotion niche?**
- Listings span $3.50–$38.19; the average listing price is $12.42 (sweet spot $15–$100). The average incumbent carries 17,097 reviews — the moat a new listing must climb.
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