---
title: "Search terms — scented chapstick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scented-chapstick/search-terms"
last_updated: "2026-08-07T14:27:47.845Z"
locale: en
meta:
  description: "Niche score 45/100 · $384K/yr market · 869K searches/yr · $7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $384K/yr market · 869K searches/yr · $7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — scented chapstick - Flapen"
---

# **scented chapstick**

**Skip it**

Prices mostly outside the sweet spot ($2.40–$13.56) — this niche doesn't clear our bar today.

Market size 55Growth 2Conversion 64Competition 78Returns 98Price range 0Avg price 21Brand share 41Review moat 18Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$384K**

$384K/yr · 869K searches

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$7.71**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****17,028.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-45.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$2.40–$13.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms