---
title: "Scented Chapstick — $384K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scented-chapstick"
last_updated: "2026-08-06T16:49:39.301Z"
locale: en
meta:
description: "Niche score 45/100 · $384K/yr market · 869K searches/yr · $7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $384K/yr market · 869K searches/yr · $7.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scented Chapstick — $384K/yr Amazon US Niche (2026) - Flapen"
---
# **scented chapstick**
**Skip it**
Prices mostly outside the sweet spot ($2.40–$13.56) — this niche doesn't clear our bar today.
Market size 55Growth 2Conversion 64Competition 78Returns 98Price range 0Avg price 21Brand share 41Review moat 18Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$384K**
$384K/yr · 869K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.71**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****17,028.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.40–$13.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, scented chapstick is a $384K/yr Amazon United States market (869K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scented chapstick market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$463K–$617K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**170**
**Top-5 brand share**
**80%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**17%**
- Lip Smacker57% - eos12% - Evereden5% - ChapStick4% - Aquaphor3% - Taste Beauty3% - Open — no brand owns it (16 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scented-chapstick/trend)
## **Top scented chapstick search terms**
- **chapstick for kids**176K/yr-63.0%5.2% conv. - **kids chapstick**148K/yr-49.6%5.4% conv. - **kids lip balm**104K/yr-39.7%3.6% conv. - **flavored lip balm**54K/yr-11.6%1.9% conv. - **lip balm for kids**79K/yr-46.1%2.9% conv. - **chapstick for girls**65K/yr-43.6%7.4% conv. - **lip balm for girls**39K/yr-22.8%2.8% conv. - **lip balm kids**30K/yr-27.6%3.1% conv. - **toddler lip balm**28K/yr-46.7%4.7% conv. - **girls lip balm**28K/yr-40.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scented-chapstick/search-terms)
## **Top scented chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$23K9%$35K12%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Smacker Lippy Pals Unicorn Flavored Moisturizing & Smoothing Soft Shine Lip Balm Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Unicorn Magic**Lip Smacker**$4.95**4.7★39,872 rev](https://www.amazon.com/dp/B077XC7K7V) [2**Lip Smacker Original & Best Party Pack - 10 Moisturizing Lip Balms Classic Flavors Hydrating & Protecting - Cruelty-Free- Oatmeal Cookie**Lip Smacker**$11.01**4.8★40,255 rev](https://www.amazon.com/dp/B09N7XD1JY) [3**Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count Clear For Kids**Lip Smacker**$9.67**4.8★40,255 rev](https://www.amazon.com/dp/B00BDPG3HK) [4**eos Natural Shea Lip Balm- Birthday Cake All-Day Moisture Shea Butter Dry Lip Care 0.14 oz**eos**$3.40**4.7★12,157 rev](https://www.amazon.com/dp/B0B2TKJVDH) [5**Lip Smacker Flavored Lip Balm Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Cotton Candy**Lip Smacker**$2.40**4.6★5,366 rev](https://www.amazon.com/dp/B00005329I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+**Townley Girl**$9.85**276 rev1y ago](https://www.amazon.com/dp/B0FJRMZ6KV) [**ChapStick Lip Balm Minions Banana Variety Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$7.77**159 rev1y ago](https://www.amazon.com/dp/B0FBX9ZZLD) [**Lip Smacker Squishmallows Moisturizing Lip Balm Fun Soft Squishy Collectible Top Hydrates & Smooths - Cam**Lip Smacker**$6.04**1,106 rev1y ago](https://www.amazon.com/dp/B0DQYVN4WS) [**Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.**MISS NELLA**$6.48**328 rev1y ago](https://www.amazon.com/dp/B08FDV2C16) [**M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors**M&U MAKE YOU UP**$9.40**136 rev1y ago](https://www.amazon.com/dp/B0DZCBL4NN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMSKY 24 Pack Lip Balm Bulk Moisturizing with Coconut Oil & Vitamin E for Dry Cracked Lips Natural Lip Care Party Favors for Kids & Adults-12 Flavors**Dmsky**$7.77**4.6★**▲ 506%**](https://www.amazon.com/dp/B0BNK44Y1M) [**Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+**Townley Girl**$9.85**4.8★**▲ 330%**](https://www.amazon.com/dp/B0FJRMZ6KV) [**Miss Nella HONEY BUNNY Hypoallergenic children Lip Balm Non Toxic Make Up for kids perfect for those with sensitive skin.**MISS NELLA**$6.48**4.5★**▲ 209%**](https://www.amazon.com/dp/B08FDV2C16) [**Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors**Taste Beauty**$12.99**4.3★**▲ 117%**](https://www.amazon.com/dp/B0CF3VL5QL) [**M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors**M&U MAKE YOU UP**$9.40**4.7★**▲ 76%**](https://www.amazon.com/dp/B0DZCBL4NN)
**~~View all trending →~~**
## **What buyers say about scented chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Very Moisturizing”*
**Smell**16%
*“Amazing Scent”*
**Quality-Overall**11%
*“A+ quality”*
**Soft Feel**10%
*“feels really smooth”*
**Value For Money**9%
*“Great deal”*
**Gifting Purpose**7%
*“Cool gift”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Color**3%
*“the colors are very cute”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**2%
*“Great effectiveness”*
### **What buyers complain about **
**Moist/Dry**23%
*“Dried out”*
**Smell**17%
*“Unpleasant Smell”*
**Value For Money**5%
*“Waste of money”*
**Quality-Overall**4%
*“The quality is very inconsistent”*
**Durability**3%
*“It doesnt last more than 1 hour”*
**Size-Overall**3%
*“The tube is smaller than youll think”*
**Functionality-Overall**3%
*“never see results”*
**Ingredients-Overall**2%
*“Dishonest ingredient list”*
**Allergies**2%
*“then became severely irritated”*
**Adhesion/Stickiness**2%
*“this stick may be very disappointing”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Moist/Dry**13%
**Size-Overall**11%
**Smell**10%
**Value For Money**10%
**Functionality-Overall**6%
**Product Condition**6%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
**Color**3%
## **Common questions**
- **Is scented chapstick profitable to sell on Amazon United States?**
- The niche generates $384K/yr across 50 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the scented chapstick niche?**
- 22 brands and 170 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in scented chapstick?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- **When does demand for scented chapstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the scented chapstick niche?**
- Listings span $2.40–$13.56; the average listing price is $7.71 (sweet spot $15–$100). The average incumbent carries 17,028 reviews — the moat a new listing must climb.
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