---
title: "Scent Free Soap — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scent-free-soap"
last_updated: "2026-08-06T14:37:45.936Z"
locale: en
meta:
description: "Niche score 43/100 · $107K/yr market · 63K searches/yr · $13.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $107K/yr market · 63K searches/yr · $13.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scent Free Soap — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **scent free soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 20Conversion 95Competition 39Returns 99Price range 81Avg price 65Brand share 0Review moat 44Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.57–$64.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.83**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,147.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$107K**
$107K/yr · 63K searches
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scent free soap is a $107K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scent free soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$138K–$173K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#2,662**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Hunters Specialties60% - WILDLIFE RESEARCH CENTER22% - DEAD DOWN WIND14% - Code Blue2% - ZAGKOO2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scent-free-soap/trend)
## **Top scent free soap search terms**
- **hunters specialties**8K/yr-16.2%1.8% conv. - **hunting soap**14K/yr-12.8%8.3% conv. - **hunter specialties**6K/yr-15.1%1.0% conv. - **dead down wind soap**5K/yr-1.5%11.2% conv. - **scent away soap**4K/yr-10.0%15.2% conv. - **scent killer body wash**6K/yr+19.6%15.2% conv. - **scent away body wash**3K/yr+2.5%15.0% conv. - **hunters soap**3K/yr+8.5%14.1% conv. - **hunting body wash**5K/yr-6.4%13.1% conv. - **scent killer soap**3K/yr-4.6%19.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scent-free-soap/search-terms)
## **Top scent free soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hunters Specialties Scent-A-Way MAX 32oz Liquid Body Soap & Shampoo Green 32 oz**Hunters Specialties**$13.85**4.8★3,834 rev](https://www.amazon.com/dp/B0132U0UK4) [2**Hunters Specialties Scent-A-Way MAX Bar Body Soap - Hunting Odorless Green Soap Scent Eliminator for Hunters Trappers Anglers and Campers - 3.5 Oz Bar**Hunters Specialties**$4.57**4.7★1,931 rev](https://www.amazon.com/dp/B00TP7N51K) [3**Wildlife Research Scent Killer Gold 1241 Gold Body Wash and Shampoo 24 Ounce**WILDLIFE RESEARCH CENTER**$14.93**4.8★2,799 rev](https://www.amazon.com/dp/B00VPI4ONK) [4**Hunters Specialties Scent-A-Way MAX 12oz Liquid Body Soap & Shampoo**Hunters Specialties**$10.40**4.8★3,834 rev](https://www.amazon.com/dp/B0132U0UAO) [5**Hunters Specialties Scent-A-Way MAX Liquid Body Soap & Shampoo - Odorless Green Soap Scent Eliminator for Hunters Trappers Anglers and Campers - 24 OZ**Hunters Specialties**$8.94**4.8★3,834 rev](https://www.amazon.com/dp/B01M0KEKYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZAGKOO Hunting Socks for Men - Funny Socks Born To Hunt Sock**ZAGKOO**$10.14**49 rev8mo ago](https://www.amazon.com/dp/B0FHWD2X1X) [**DEAD DOWN WIND BLACK Premium 3-in-1 Body Wash Shampoo & Conditioner Hunting Scent Eliminators (16 oz) - Scent Eliminating Liquid Soap - Durable Hunting Scent Eliminators - Advanced Hunting Gear**DEAD DOWN WIND**$17.35**47 rev3y ago](https://www.amazon.com/dp/B0BWPDY41V) [**DEAD DOWN WIND Bar Soap & Travel Case | 4.5 Oz Bar | 3 Pack | Odor Eliminator Hunting Accessories | Scent Blocker Body Soap for Hunting | All Natural Hunting Soap with Odor Fighting Enzymes**DEAD DOWN WIND**$17.06**54 rev6y ago](https://www.amazon.com/dp/B088LZQZGQ) [**Dead Down Wind Body & Hair Soap 16 oz Bottle Unscented Soap for Odors Hunting Accessories Gentle Body Wash & Shampoo for Hunting Safe for Sensitive Skin (Packaging May Vary)**DEAD DOWN WIND**$9.32**1,827 rev8y ago](https://www.amazon.com/dp/B078HKWN7P) [**Wildlife Research Scent Killer Bar Soap 4.5oz**WILDLIFE RESEARCH CENTER**$4.92**112 rev9y ago](https://www.amazon.com/dp/B073VD6FYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZAGKOO Hunting Socks for Men - Funny Socks Born To Hunt Sock**ZAGKOO**$10.14**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0FHWD2X1X) [**HUNTERS SPECIALTIES Strut Turkey Tail & Beard Mounting Kit - Durable Easy To Assemble Trophy Mount Kit With Hardware Included**Hunters Specialties**$14.73**4.7★**▲ 894%**](https://www.amazon.com/dp/B000KKCYMM) [**Hunters Specialties Scent-A-Way Scent-Safe 45L Duffel Bag with Zipper Pockets - Hunting Scent Proof Bag for Hunting Accessories & Equipment 22 x 12 x 10**Hunters Specialties**$64.60**4.5★**▲ 690%**](https://www.amazon.com/dp/B06XS3GHH8) [**DEAD DOWN WIND 12002 Bar Soap with Travel Container (4.5oz)**DEAD DOWN WIND**$5.17**4.7★**▲ 252%**](https://www.amazon.com/dp/B00K97TLY0) [**Dead Down Wind Body & Hair Soap 16 oz Bottle Unscented Soap for Odors Hunting Accessories Gentle Body Wash & Shampoo for Hunting Safe for Sensitive Skin (Packaging May Vary)**DEAD DOWN WIND**$9.32**4.8★**▲ 90%**](https://www.amazon.com/dp/B078HKWN7P)
**~~View all trending →~~**
## **What buyers say about scent free soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Smells good”*
**Quality-Overall**13%
*“The quality is solid”*
**Value For Money**13%
*“Good price”*
**Efficiency**12%
*“works well”*
**Mounting**8%
*“Easy mounting”*
**Advertised Vs Actual Product**6%
*“Just works”*
**Ease Of Use**6%
*“Easy”*
**Durability**3%
*“Lasts quite awhile”*
**Ease Of Cleaning**3%
*“great at cleaning”*
**Suitability Hot Weather**2%
*“Great for hunting season”*
### **What buyers complain about **
**Smell**38%
*“This bar of soap has a very weird smell”*
**Leak-Proof**17%
*“the bottle leaked”*
**Functionality-Overall**8%
*“Didnt work”*
**Durability**6%
*“Didn't last as long as we hoped”*
**Ease Of Cleaning**6%
*“had a big mess to clean up”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions are worthless from a big company”*
**Allergies**3%
*“Im allergic to everything”*
**Quality-Overall**3%
*“Not as good as the original”*
**Moist/Dry**2%
*“it caused Dry Hair”*
### **Top return reasons **
**Leak-Proof**41%
**Size-Overall**12%
**Mounting**12%
**Value For Money**7%
**Smell**7%
**Material Quality**4%
**Color**3%
**Defective Material/Parts**3%
**Product Condition**1%
**Shrinkage Resistance**1%
## **Common questions**
- **Is scent free soap profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the scent free soap niche?**
- 5 brands and 68 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scent free soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.3%.
- **When does demand for scent free soap peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 16.4× the quietest.
- **What does it cost to enter the scent free soap niche?**
- Listings span $4.57–$64.60; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 2,147 reviews — the moat a new listing must climb.
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