---
title: "Scent Away — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scent-away"
last_updated: "2026-08-06T10:13:00.262Z"
locale: en
meta:
description: "Niche score 43/100 · $39K/yr market · 35K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $39K/yr market · 35K searches/yr · $17.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scent Away — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **scent away**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 71Competition 60Returns 98Price range 81Avg price 80Brand share 0Review moat 48Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.57–$64.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,731.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$39K**
$39K/yr · 35K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scent away is a $39K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scent away market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$86K–$103K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**0%**
- Hunters Specialties70% - AUSCAMOTEK12% - WILDLIFE RESEARCH CENTER12% - DEAD DOWN WIND6%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -13.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scent-away/trend)
## **Top scent away products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hunters Specialties Scent-A-Way MAX 32oz Liquid Body Soap & Shampoo Green 32 oz**Hunters Specialties**$13.85**4.8★3,834 rev](https://www.amazon.com/dp/B0132U0UK4) [2**Hunters Specialties Scent-A-Way MAX Fresh Earth Spray | Hunting Scent Eliminator - Cover Scent for Deer Hunting - 24 OZ**Hunters Specialties**$9.04**4.7★715 rev](https://www.amazon.com/dp/B07DPC4K3X) [3**Hunters Specialties 07741 Saw Max Spray Odorless 32 oz Multi**Hunters Specialties**$9.55**4.7★1,018 rev](https://www.amazon.com/dp/B0132U0D9C) [4**Hunters Specialties Earth Scent-A-Way Max Spray 32 oz (Packaging may vary)**Hunters Specialties**$9.59**4.7★715 rev](https://www.amazon.com/dp/B0132U0XWY) [5**Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Deer Blind Woods Patterns**AUSCAMOTEK**$29.98**4.9★11 rev](https://www.amazon.com/dp/B0FL7L8W8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Turkey Woods Patterns**AUSCAMOTEK**$29.95**11 rev11mo ago](https://www.amazon.com/dp/B0FLTJ39RJ) [**Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Deer Blind Woods Patterns**AUSCAMOTEK**$29.98**11 rev11mo ago](https://www.amazon.com/dp/B0FL7L8W8W) [**Dead Down Wind Hunt Ready 10 Piece Kit**DEAD DOWN WIND**$28.27**106 rev3y ago](https://www.amazon.com/dp/B0C1H3ZV9R) [**Hunters Specialties Scent-A-Way MAX Fresh Earth Spray | Hunting Scent Eliminator - Cover Scent for Deer Hunting - 24 OZ**Hunters Specialties**$9.04**715 rev8y ago](https://www.amazon.com/dp/B07DPC4K3X) [**Hunters Specialties Scent-A-Way MAX Odorless Laundry Detergent | Scent Eliminator Unscented Formula for Hunting Gear - 32 OZ Bottle**Hunters Specialties**$15.14**564 rev8y ago](https://www.amazon.com/dp/B07DPL72XZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Deer Blind Woods Patterns**AUSCAMOTEK**$29.98**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0FL7L8W8W) [**Hunters Specialties Scent-A-Way Scent-Safe 45L Duffel Bag with Zipper Pockets - Hunting Scent Proof Bag for Hunting Accessories & Equipment 22 x 12 x 10**Hunters Specialties**$64.60**4.5★**▲ 1000%**](https://www.amazon.com/dp/B06XS3GHH8) [**Auscamotek Scent Control Bags 2-Pack for Hunting Gear 33x28 Water-Resistant Camo Storage Bags for Clothing Boots & Accessories Turkey Woods Patterns**AUSCAMOTEK**$29.95**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FLTJ39RJ) [**Dead Down Wind Hunt Ready 10 Piece Kit**DEAD DOWN WIND**$28.27**4.6★**▲ 180%**](https://www.amazon.com/dp/B0C1H3ZV9R) [**Hunters Specialties Scent-A-Way MAX Odorless Antiperspirant for Hunters Trappers Anglers and Campers 2.25 Oz**Hunters Specialties**$5.48**4.5★**▲ 31%**](https://www.amazon.com/dp/B00TP7NB4Q)
**~~View all trending →~~**
## **What buyers say about scent away**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“it removes pet odors like no other”*
**Quality-Overall**21%
*“Good quality”*
**Efficiency**13%
*“Works well”*
**Value For Money**9%
*“Good value”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Durability**7%
*“Reliable”*
**Ease Of Cleaning**3%
*“you can also used it as a carpet cleaning solution. your welcome”*
**Ease Of Use**2%
*“Straight forward and easy to use”*
**Size-Overall**1%
*“comes in a good sized bottle”*
**Soft Feel**1%
*“Feels fresh and smooth”*
### **What buyers complain about **
**Smell**44%
*“This bar of soap has a very weird smell”*
**Leak-Proof**24%
*“the bottle leaked”*
**Durability**5%
*“Didn't last as long as we hoped”*
**Functionality-Overall**5%
*“Doesnt work”*
**Ease Of Cleaning**5%
*“had a big mess to clean up”*
**Quality-Overall**2%
*“Not as good as the original”*
**Allergies**2%
*“I'm allergic to all fragrance”*
### **Top return reasons **
**Leak-Proof**65%
**Size-Overall**8%
**Smell**7%
**Value For Money**6%
**Defective Material/Parts**3%
**Transparency**2%
**Ease Of Cleaning**2%
**Shrinkage Resistance**2%
**Advertised Vs Actual Product**2%
**Water Resistance**1%
## **Common questions**
- **Is scent away profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the scent away niche?**
- 4 brands and 45 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scent away?**
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
- **When does demand for scent away peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.
- **What does it cost to enter the scent away niche?**
- Listings span $4.57–$64.60; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 1,732 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)