---
title: "Scar Oil — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scar-oil"
last_updated: "2026-08-06T04:53:44.311Z"
locale: en
meta:
description: "Niche score 42/100 · $93K/yr market · 82K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $93K/yr market · 82K searches/yr · $13.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scar Oil — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **scar oil**
**Skip it**
A deep review moat (42,608 avg reviews) — this niche doesn't clear our bar today.
Market size 23Growth 31Conversion 80Competition 21Returns 96Price range 62Avg price 64Brand share 17Review moat 4Quality gap 45
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.49–$27.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$93K**
$93K/yr · 82K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****42,608.25**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scar oil is a $93K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scar oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$82K–$110K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- Bio-Oil39% - Mederma39% - Palmer's10% - Cliganic2% - Cicatricure2% - flasture2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 37.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scar-oil/trend)
## **Top scar oil search terms**
- **scar oil**39K/yr+11.2%8.2% conv. - **scar oil for surgical scars**15K/yr+15.3%5.8% conv. - **mederma quick dry oil**7K/yr+14.4%13.0% conv. - **mederma oil**6K/yr+10.0%12.3% conv. - **oil for scars**6K/yr-1.8%4.7% conv. - **best scar oil after surgery**6K/yr-55.3%2.6% conv. - **mederma scar oil**3K/yr+3.6%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scar-oil/search-terms)
## **Top scar oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mederma Quick Dry Oil Scar and Stretch Mark Treatment Helps to Improve the Appearance with Natural Botanical Extracts Paraben Free Fast-Absorbing 3.4oz (100ml)**Mederma**$12.30**4.5★2,838 rev](https://www.amazon.com/dp/B08SS9KJG6) [2**Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz**Bio-Oil**$10.26**4.6★179,304 rev](https://www.amazon.com/dp/B000VPPUEA) [3**Mederma Quick Dry Oil - Scar and Stretch Mark Treatment Improves Appearance with Natural Botanical Extracts Paraben-Free Fast-Absorbing Hydrates Dry Skin Reduces Uneven Skin Tone 2.02 Oz (60ml)**Mederma**$7.49**4.5★913 rev](https://www.amazon.com/dp/B08SS8VV8K) [4**Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz**Bio-Oil**$20.06**4.6★179,304 rev](https://www.amazon.com/dp/B004AI97MA) [5**Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin 5.1 Ounces**Palmer's**$10.72**4.7★28,791 rev](https://www.amazon.com/dp/B001KYU1H2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**483 rev1y ago](https://www.amazon.com/dp/B0DZ5ZCC85) [**Silicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)**PSECICI**$9.95**10,595 rev2y ago](https://www.amazon.com/dp/B0D8J5SV3C) [**Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)**Mitgary**$8.81**3,474 rev2y ago](https://www.amazon.com/dp/B0D3FWRQCY) [**Bio-Oil Natural Skincare Oil Serum for Scars and Stretch Marks Face and Body Moisturizer for Dry Skin Hair Oil For All Skin Types 4.2 Oz**Bio-Oil**$20.92**5,141 rev5y ago](https://www.amazon.com/dp/B08XMMQVT8) [**Mederma Quick Dry Oil Scar and Stretch Mark Treatment Helps to Improve the Appearance with Natural Botanical Extracts Paraben Free Fast-Absorbing 3.4oz (100ml)**Mederma**$12.30**2,838 rev5y ago](https://www.amazon.com/dp/B08SS9KJG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**4.7★**▲ 185%**](https://www.amazon.com/dp/B0DZ5ZCC85) [**Mederma Quick Dry Oil Scar and Stretch Mark Treatment Helps to Improve the Appearance with Natural Botanical Extracts Paraben Free Fast-Absorbing 3.4oz (100ml)**Mederma**$12.30**4.5★**▲ 37%**](https://www.amazon.com/dp/B08SS9KJG6) [**Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)**Mitgary**$8.81**4.7★**▲ 35%**](https://www.amazon.com/dp/B0D3FWRQCY) [**Cliganic Pure Vitamin E Oil for Skin Scars Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol**Cliganic**$9.86**4.3★**▲ 35%**](https://www.amazon.com/dp/B07Z2QNW7R) [**Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin 5.1 Ounces**Palmer's**$10.72**4.7★**▲ 32%**](https://www.amazon.com/dp/B001KYU1H2)
**~~View all trending →~~**
## **What buyers say about scar oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Best Quality”*
**Efficiency**8%
*“seems to be effective so far”*
**Value For Money**7%
*“Good value for money”*
**Moist/Dry**6%
*“Dries quickly”*
**Soft Feel**6%
*“Goes on smooth”*
**Smell**6%
*“Its fragrance free”*
**Ease Of Use**5%
*“Goes on easy”*
**Symptom Reduction**4%
*“help ease up the redness”*
**Ease Of Application**4%
*“Application is easy”*
**Adhesion/Stickiness**3%
*“Sticks Great”*
### **What buyers complain about **
**Smell**16%
*“Awful smell”*
**Adhesion/Stickiness**11%
*“Adhesive is HORRIBLE”*
**Functionality-Overall**8%
*“Product does not work as described”*
**Allergies**5%
*“Rash”*
**Thickness**4%
*“thick like honey”*
**Value For Money**3%
*“Not worth the price”*
**Symptom Reduction**3%
*“No noticeable improvement”*
**Size-Overall**2%
*“Small tube”*
**Oily/Greasy**2%
*“make your skin oily”*
**Moist/Dry**2%
*“Not as moistening as id hoped”*
### **Top return reasons **
**Smell**17%
**Functionality-Overall**15%
**Adhesion/Stickiness**13%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Leak-Proof**5%
**Oily/Greasy**4%
**Value For Money**4%
**Product Condition**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is scar oil profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 16 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the scar oil niche?**
- 9 brands and 86 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in scar oil?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.8%.
- **When does demand for scar oil peak?**
- Demand peaks in Jul–Dec; the busiest month runs 37.4× the quietest.
- **What does it cost to enter the scar oil niche?**
- Listings span $7.49–$27.12; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 42,608 reviews — the moat a new listing must climb.
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