---
title: "Scar Makeup — $540K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scar-makeup"
last_updated: "2026-08-07T14:27:17.490Z"
locale: en
meta:
description: "Niche score 47/100 · $540K/yr market · 655K searches/yr · $21.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $540K/yr market · 655K searches/yr · $21.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scar Makeup — $540K/yr Amazon US Niche (2026) - Flapen"
---
# **scar makeup**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 42Conversion 48Competition 37Returns 76Price range 73Avg price 91Brand share 0Review moat 23Quality gap 45
**Avg price**
**Great****$21.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.79–$121.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$540K**
$540K/yr · 655K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,390.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, scar makeup is a $540K/yr Amazon United States market (655K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scar makeup market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$642K–$856K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Mehron92% - UCANBE4% - L.A. Girl2% - Drawdart1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
80K60KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scar-makeup/trend)
## **Top scar makeup search terms**
- **mehron**140K/yr+35.8%2.0% conv. - **mehron face paint**198K/yr+16.0%3.1% conv. - **mehron makeup**54K/yr+17.9%1.0% conv. - **white makeup**63K/yr+3.2%1.7% conv. - **white face makeup**78K/yr-19.4%4.0% conv. - **mehron clown white**17K/yr+11.8%8.2% conv. - **mehron body paint**20K/yr+14.2%1.5% conv. - **clown white**8K/yr+18.9%4.5% conv. - **mehron white face paint**12K/yr-11.6%10.3% conv. - **mehron palette**7K/yr-19.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scar-makeup/search-terms)
## **Top scar makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$54K20%$108K30%$162K40%$216K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mehron Makeup Clown White Professional Face Paint Cream Makeup | White Face Paint for Stage Film Cosplay & Mime | Halloween Clown 2.25 oz (65g) | Made in the USA**Mehron**$11.95**4.6★14,104 rev](https://www.amazon.com/dp/B00429O3EY) [2**Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (White) | Made in the USA**Mehron**$17.45**4.4★13,523 rev](https://www.amazon.com/dp/B00D13DGFY) [3**Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA**Mehron**$17.67**4.5★2,620 rev](https://www.amazon.com/dp/B00FE90M0K) [4**Mehron Makeup Paradise Makeup AQ 30 Color Pro Palette | Magnetic and Refillable Palette | Body Paint & Face Paint | Costumes SFX Halloween & Cosplay | Made in the USA**Mehron**$121.51**4.8★1,520 rev](https://www.amazon.com/dp/B00886JONC) [5**Mehron Makeup Paradise Makeup FX 8 Color Basic Palette | Magnetic Refillable Body Paint & Face Paint Palette | Professional & Water Activated | Costumes SFX Halloween & Cosplay | Made in the USA**Mehron**$39.34**4.6★3,603 rev](https://www.amazon.com/dp/B00FGAET6A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drawdart Clown White Face Paint Stick Portable Eye Black Stick for Sports Full-coverage Cream Face Paint for Halloween SFX Makeup Cosplay Joker Costume Parties Cream Grease Sticks**Drawdart**$5.79**526 rev1y ago](https://www.amazon.com/dp/B0DD457ZR2) [**UCANBE Goth White Cream to Powder Foundation Makeup Professional Clown White Face Body Paint with Matte Finish for Halloween SFX Makeup Cosplay Costume Stage Mime & Film(0.52oz)**UCANBE**$9.44**1,726 rev2y ago](https://www.amazon.com/dp/B0CBPVGGHL) [**UCANBE Athena Face Body Paint Oil Palette 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g**UCANBE**$20.26**14,459 rev5y ago](https://www.amazon.com/dp/B08CGMYQGN) [**L.A. Girl Pro Coverage Liquid Foundation White 0.95 Fl Oz**L.A. Girl**$9.03**4,849 rev9y ago](https://www.amazon.com/dp/B01M8HNHAK) [**Mehron Makeup Celebre Pro-HD Cream Face & Body Makeup (.9 oz) (MEDIUM 2)**Mehron**$15.84**129 rev13y ago](https://www.amazon.com/dp/B00BQKQ1LK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mehron Makeup Celebre Pro-HD Cream Face & Body Makeup (.9 oz) (MEDIUM 2)**Mehron**$15.84**4.4★**▲ 593%**](https://www.amazon.com/dp/B00BQKQ1LK) [**Mehron Makeup Skin Prep Pro Mattifying Skin Toner | Long Lasting Pre-Makeup Primer 4 fl oz (120 ml) | Made in the USA**Mehron**$17.67**4.5★**▲ 124%**](https://www.amazon.com/dp/B00FE90M0K) [**Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA**Mehron**$12.74**4.5★**▲ 78%**](https://www.amazon.com/dp/B008ND0RVS) [**Mehron Makeup Barrier Spray | Makeup Setting Spray for Face 2 fl oz (60 ml) | Made in the USA**Mehron**$16.14**4.3★**▲ 71%**](https://www.amazon.com/dp/B00FE94PQ2) [**Mehron Makeup Paradise Makeup AQ 30 Color Pro Palette | Magnetic and Refillable Palette | Body Paint & Face Paint | Costumes SFX Halloween & Cosplay | Made in the USA**Mehron**$121.51**4.8★**▲ 31%**](https://www.amazon.com/dp/B00886JONC)
**~~View all trending →~~**
## **What buyers say about scar makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“other powders are just as good”*
**Color**12%
*“The colors are pretty”*
**Coverage**8%
*“Excellent coverage”*
**Value For Money**6%
*“worth price”*
**Paint Quality**6%
*“Fantastic paints”*
**Ease Of Use**5%
*“Easy to use”*
**Soft Feel**5%
*“Feels nice”*
**Durability**4%
*“Durable, long lasting”*
**Ease Of Application**4%
*“They apply evenly”*
**Efficiency**3%
*“Works well”*
### **What buyers complain about **
**Allergies**8%
*“Its itchy”*
**Color**7%
*“even had some of the colors mixed”*
**Paint Quality**6%
*“Smells a bit like paint thinner”*
**Moist/Dry**5%
*“Dry”*
**Adhesion/Stickiness**4%
*“Doesnt layer very well and super cakey”*
**Product Condition**3%
*“I received an obviously use”*
**Ease Of Cleaning**3%
*“It didnt even rinse off with the water in the shower until I used makeup remover”*
**Smell**3%
*“smells like pure chemicals”*
**Durability**3%
*“Broke me out”*
**Ease Of Use**3%
*“hard to use”*
### **Top return reasons **
**Color**21%
**Paint Quality**18%
**Advertised Vs Actual Product**12%
**Product Condition**6%
**Functionality-Overall**5%
**Size-Overall**4%
**Texture/Consistency-Overall**4%
**Oily/Greasy**3%
**Value For Money**3%
**Stain Resistance**2%
## **Common questions**
- **Is scar makeup profitable to sell on Amazon United States?**
- The niche generates $540K/yr across 21 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the scar makeup niche?**
- 4 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in scar makeup?**
- Top complaints mined from reviews: Allergies, Color, Paint Quality. The return rate is 1.9%.
- **When does demand for scar makeup peak?**
- Demand peaks in Oct–Nov; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the scar makeup niche?**
- Listings span $5.79–$121.51; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 7,391 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)