---
title: "Scalp Sunscreen — $860K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scalp-sunscreen"
last_updated: "2026-08-10T14:19:24.790Z"
locale: en
meta:
description: "Niche score 68/100 · $860K/yr market · 687K searches/yr · $14.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $860K/yr market · 687K searches/yr · $14.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Scalp Sunscreen — $860K/yr Amazon US Niche (2026) - Flapen"
---
# **scalp sunscreen**
**Launch it**
A $860K/yr market growing +250.0% this quarter with returns at 0.6% — clears our launch bar.
Market size 75Growth 99Conversion 82Competition 19Returns 97Price range 59Avg price 68Brand share 47Review moat 54Quality gap 76
**Growth**
**Incredible****+250.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$860K**
$860K/yr · 687K searches
**Avg price**
**Good****$14.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.43–$25.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,322.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, scalp sunscreen is a $860K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp sunscreen market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$708K–$850K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**17%**
- Sun Bum33% - Hawaiian Tropic16% - COOLA13% - RnemiTe-amo9% - Roe Wellness6% - Rida Hair Research Institute6% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +250.0% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scalp-sunscreen/trend)
## **Top scalp sunscreen search terms**
- **scalp sunscreen**309K/yr+298.7%7.7% conv. - **hair sunscreen**102K/yr+244.1%6.0% conv. - **sunscreen for scalp**48K/yr+269.7%6.2% conv. - **hair sunscreen spray**31K/yr+171.9%6.0% conv. - **sunscreen for hair**21K/yr+203.6%4.6% conv. - **sunscreen for hair and scalp**20K/yr+182.3%5.8% conv. - **scalp sunscreen spray**22K/yr+112.5%5.3% conv. - **scalp spf**16K/yr+129.0%5.9% conv. - **hair spf**16K/yr+191.0%4.1% conv. - **hair and scalp sunscreen spray**11K/yr+366.7%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scalp-sunscreen/search-terms)
## **Top scalp sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$172K30%$258K40%$344K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Original SPF 30 Sunscreen Scalp and Hair Mist - Hawaii Act 104 Compliant (Octinoxate & Oxybenzone) - Vegan - Broad Spectrum UVA/UVB Sunscreen Spray with Vitamin E - 2 oz**Sun Bum**$15.28**4.6★3,111 rev](https://www.amazon.com/dp/B08PMKDCPN) [2**Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz**Hawaiian Tropic**$14.00**4.2★6,729 rev](https://www.amazon.com/dp/B09GXF7KVD) [3**COOLA Organic Scalp Spray & Hair Sunscreen Mist with SPF 30 Dermatologist Tested Hair Care for Daily Protection Vegan and Gluten Free Ocean Salted Sage 2 Fl Oz**COOLA**$25.85**4.4★4,149 rev](https://www.amazon.com/dp/B07ZBNWG1L) [4**Hair & Scalp Sunscreen Spray SPF 30 | Color-Safe UV Blocker for Dyed/Highlighted Hair | Weightless Non-Greasy Protection | Beach & Pool Essentials | Coconut Enriched Scalp Shield (1)**RnemiTe-amo**$10.37**4.2★213 rev](https://www.amazon.com/dp/B0F4929RFZ) [5**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★1,457 rev](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Damage Therapy Defense Bi-Phase Serum + Oil 1 ct UV Repair & Glow for 70 Hour Hair Protection with Ferulic Serum 3.9 fl oz**Dove**$9.19**288 rev7mo ago](https://www.amazon.com/dp/B0FZJJF8FX) [**100 ML Hair and Scalp Sunscreen Spray SPF 30 Weightless Invisible Mist UV Protection Hair and Scalp Sunscreen Spray Non Greasy.**HuaQing**$10.00**27 rev1y ago](https://www.amazon.com/dp/B0FHKKPWQV) [**Sun Buff Powder Sunscreen Brush SPF 30 - Mineral Sunscreen for Scalp Face & Body - Water Resistant 80 Min | Brush On Powder Zinc Oxide UVA UVB Protection Travel Size 0.14oz Made in USA**sun buff**$16.59**93 rev1y ago](https://www.amazon.com/dp/B0FCTSQYLX) [**Hair & Scalp Sunscreen Spray SPF 30 | Broad Spectrum UV Blocker for Color-Treated Hair Weightless Non-Greasy Formula with Coconut Oil Prevents Color Fade & Dryness Beach & Pool Essential**Emgmcp**$9.39**30 rev1y ago](https://www.amazon.com/dp/B0FBWGTF2W) [**Hair & Scalp Sunscreen Spray SPF 30 Non-Greasy - UV Protection for Color-Treated Hair Travel-Size Scalp Sunblock Prevents Fading & Dryness Beach Pool Essential for All Hair Types 3.38oz (1)**Sheghy**$9.79**27 rev1y ago](https://www.amazon.com/dp/B0F8NNDD4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair & Scalp Sunscreen Spray SPF 30 Non-Greasy - UV Protection for Color-Treated Hair Travel-Size Scalp Sunblock Prevents Fading & Dryness Beach Pool Essential for All Hair Types 3.38oz (1)**Sheghy**$9.79**4.6★**▲ 52%**](https://www.amazon.com/dp/B0F8NNDD4D) [**Dove Damage Therapy Defense Bi-Phase Serum + Oil 1 ct UV Repair & Glow for 70 Hour Hair Protection with Ferulic Serum 3.9 fl oz**Dove**$9.19**4.4★**▲ 36%**](https://www.amazon.com/dp/B0FZJJF8FX) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★**▲ 28%**](https://www.amazon.com/dp/B0CGT9W5WX) [**Hair & Scalp Sunscreen Spray SPF 30 | Broad Spectrum UV Blocker for Color-Treated Hair Weightless Non-Greasy Formula with Coconut Oil Prevents Color Fade & Dryness Beach & Pool Essential**Emgmcp**$9.39**4.3★**▲ 21%**](https://www.amazon.com/dp/B0FBWGTF2W) [**KYDA Mineral Sunscreen Powder for Face & Scalp Hair SPF 35 Scalp Sunscreen Hair Sunscreen Spf Powder Lasting Oil Control Matte Loose Powder Lightweight Breathable for All Skin Type Translucent**KYDA**$8.37**4.0★**— 6%**](https://www.amazon.com/dp/B0C5CSBXTV)
**~~View all trending →~~**
## **What buyers say about scalp sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Ease of use”*
**Smell**12%
*“Smells good”*
**Ease Of Application**10%
*“I am very happy with the ease of application”*
**Quality-Overall**8%
*“Excellent Product”*
**Protection**6%
*“Protects my skin”*
**Suitability Hot Weather**4%
*“PERFECT for summer babies”*
**Suitability Combination Skin**3%
*“Saved my skin--best bang for the buck 2”*
**Weight Light**3%
*“Love the lightweight feel”*
**Value For Money**3%
*“Id say its a great value because it does last a while”*
**Efficiency**3%
*“Seems to work well”*
### **What buyers complain about **
**Size-Overall**7%
*“It's a very small tube”*
**Leak-Proof**7%
*“Product leak”*
**Functionality-Overall**7%
*“Doesnt work properly”*
**Value For Money**6%
*“Too expensive”*
**Ease Of Use**6%
*“Hard to use”*
**Smell**6%
*“Bad smell”*
**Ease Of Application**5%
*“Does not apply very well”*
**Oily/Greasy**4%
*“Seems a little oily”*
**Durability**3%
*“Broke”*
**Allergies**3%
*“It gave me an allergic reaction on my neck”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**13%
**Dispensing Mechanism**12%
**Leak-Proof**11%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Smell**4%
**Defective Material/Parts**4%
**Ease Of Application**3%
## **Common questions**
- **Is scalp sunscreen profitable to sell on Amazon United States?**
- The niche generates $860K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +250.0%. Flapen's verdict: Launch it (68/100).
- **How competitive is the scalp sunscreen niche?**
- 14 brands and 45 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in scalp sunscreen?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.6%.
- **When does demand for scalp sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.7× the quietest.
- **What does it cost to enter the scalp sunscreen niche?**
- Listings span $7.43–$25.85; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 1,323 reviews — the moat a new listing must climb.
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