---
title: "Scalp Scrub — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scalp-scrub"
last_updated: "2026-08-10T14:22:39.159Z"
locale: en
meta:
description: "Niche score 64/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scalp Scrub — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **scalp scrub**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 18Conversion 60Competition 67Returns 96Price range 76Avg price 81Brand share 87Review moat 24Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.49**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.3M searches
**Price range**
**Great****$5.30–$46.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,505.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scalp scrub is a $1.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp scrub market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **▼falling
**Sellers**
**587**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**48%**
- VOERUY17% - NATURELAB. TOKYO13% - Pacifica9% - Mielle Organics5% - Briogeo5% - SHVYOG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
30K20KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scalp-scrub/trend)
## **Top scalp scrub search terms**
- **scalp scrub**492K/yr-11.1%5.0% conv. - **scalp exfoliator**294K/yr-20.8%4.7% conv. - **scalp detox**110K/yr-11.4%3.3% conv. - **scalp cleanser**66K/yr+2.1%3.3% conv. - **hair scrub**52K/yr-5.8%4.1% conv. - **exfoliante capilar**22K/yr-17.8%2.5% conv. - **scalp cleaner**22K/yr-11.1%3.6% conv. - **exfoliating shampoo**23K/yr-13.5%2.9% conv. - **scalp exfoliant**21K/yr-5.8%4.2% conv. - **nature lab tokyo**16K/yr+0.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scalp-scrub/search-terms)
## **Top scalp scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$46K8%$92K12%$138K16%$184K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g**VOERUY**$12.39**4.4★1,200 rev](https://www.amazon.com/dp/B0D9VRS2ZD) [2**NatureLab.TOKYO Perfect Clean Scalp Scrub & Clarifying Shampoo - Exfoliating Sugar Crystals Probiotic Sake Water Hyaluronic Acid - 2-in-1 Deep Scalp Cleanser for Shine & Hydration 8.1 oz Original**NATURELAB. TOKYO**$18.47**4.6★4,046 rev](https://www.amazon.com/dp/B07TSQC9HJ) [3**Pacifica Scalp Detox Tonic Scalp Exfoliator with Glycolic & Salicylic Acid for Clarifying Build Up & Purifying Infused with Rosemary to Support an Itchy Dry Head Vegan & Cruelty-Free 5 oz**Pacifica**$10.30**4.4★1,495 rev](https://www.amazon.com/dp/B09RQCDRF4) [4**Mielle Organics Rosemary & Mint Sugar Exfoliating Scalp Scrub - Gentle Pre-Shampoo Dry Scalp Treatment for Oil & Product Buildup - Biotin Infused Non-Drying Moisturizing Formula (6 Fl Oz)**Mielle Organics**$9.05**4.4★742 rev](https://www.amazon.com/dp/B0CSZB4KPQ) [5**Nizoral Pre-Shampoo Scalp Build-Up Remover 5 Oz Bottle Exfoliates and Renews Helps Prepare for Anti-Dandruff Shampoo Treatment Dandruff Shampoo**Nizoral**$11.66**4.2★2,725 rev](https://www.amazon.com/dp/B0B8T4R6V2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scalp Scrub Comfort Balm Itchy Scalp & Skin Revive and Restore Scalp Care Treatment in Red Jar Gentle Exfoliating Hair Treatment for Dry Flaky-Looking Scalp 3.4 Fl Oz**YAMLG**$19.53**27 rev5mo ago](https://www.amazon.com/dp/B0GLFKDKJT) [**AMOADO Rice Water Scalp Scrub with Salicylic Acid(BHA) Tea Tree & Rosemary Gentle Exfoliating Scalp Scrub Shampoo for Dandruff Removes Buildup Controls Oil & Refreshes the Scalp 8.8 oz**AMOADO**$10.01**402 rev5mo ago](https://www.amazon.com/dp/B0G63PK79T) [**Ropink Mugwort Scalp Detox Pre Shampoo for Dandruff and Itchy Scalp Deep Cleansing Treatment Removes Build-Up and Flakes While Soothing with Mugwort Extract and Salicylic Acid Sulfate Free**Ropink**$15.77**26 rev7mo ago](https://www.amazon.com/dp/B0G3F17CHS) [**Neutrogena Hair Restore Triple Action Scalp Detox Cleanser 8 fl oz**Neutrogena**$8.98**162 rev9mo ago](https://www.amazon.com/dp/B0FVYGNVFH) [**Scalp Scrub Biotin 2-in-1 Scalp Exfoliator Scrub Clarifying Detox Shampoo with 3% Salicylic Acid & Tea Tree for Dandruff Build Up Itchy Scalp Oily Hair & Dry Scalp Treatment with Scalp Massager**SHVYOG**$11.95**364 rev1y ago](https://www.amazon.com/dp/B0F1MPX4DZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scalp Scrub Comfort Balm Itchy Scalp & Skin Revive and Restore Scalp Care Treatment in Red Jar Gentle Exfoliating Hair Treatment for Dry Flaky-Looking Scalp 3.4 Fl Oz**YAMLG**$19.53**3.5★**▲ 335%**](https://www.amazon.com/dp/B0GLFKDKJT) [**Ropink Mugwort Scalp Detox Pre Shampoo for Dandruff and Itchy Scalp Deep Cleansing Treatment Removes Build-Up and Flakes While Soothing with Mugwort Extract and Salicylic Acid Sulfate Free**Ropink**$15.77**4.4★**▲ 303%**](https://www.amazon.com/dp/B0G3F17CHS) [**Neutrogena Hair Restore Triple Action Scalp Detox Cleanser 8 fl oz**Neutrogena**$8.98**4.4★**▲ 243%**](https://www.amazon.com/dp/B0FVYGNVFH) [**The INKEY List Salicylic Acid Exfoliating Scalp Treatment 5 Fl Oz Hydrating Scalp Oil Moisturizing Scalp Scrub Suitable For All Hair Types**The INKEY List**$16.19**4.4★**▲ 215%**](https://www.amazon.com/dp/B09K8GQW8V) [**AMOADO Rice Water Scalp Scrub with Salicylic Acid(BHA) Tea Tree & Rosemary Gentle Exfoliating Scalp Scrub Shampoo for Dandruff Removes Buildup Controls Oil & Refreshes the Scalp 8.8 oz**AMOADO**$10.01**4.4★**▲ 137%**](https://www.amazon.com/dp/B0G63PK79T)
**~~View all trending →~~**
## **Common questions**
- **Is scalp scrub profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the scalp scrub niche?**
- 31 brands and 587 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **When does demand for scalp scrub peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the scalp scrub niche?**
- Listings span $5.30–$46.95; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 5,505 reviews — the moat a new listing must climb.
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