---
title: "Scalp Oil — $584K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scalp-oil"
last_updated: "2026-08-10T17:38:58.376Z"
locale: en
meta:
description: "Niche score 58/100 · $584K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $584K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scalp Oil — $584K/yr Amazon US Niche (2026) - Flapen"
---
# **scalp oil**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 15Conversion 54Competition 67Returns 96Price range 73Avg price 71Brand share 80Review moat 19Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.48–$41.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.57**
avg listing price — sweet spot $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$584K**
$584K/yr · 891K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,906.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scalp oil is a $584K/yr Amazon United States market (891K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$583K–$729K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**644**
**Top-5 brand share**
**55%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**39%**
- Mielle Organics17% - Kitsch13% - Botanic Hearth10% - Carol's Daughter8% - Cliganic7% - VITAL AFFAIR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scalp-oil/trend)
## **Top scalp oil search terms**
- **scalp oil**446K/yr-24.0%4.8% conv. - **hair growth oil for black women**66K/yr-17.5%1.8% conv. - **growth oil**39K/yr-21.1%2.7% conv. - **hair oil for dry scalp**34K/yr-17.0%6.1% conv. - **hair oil for black women**34K/yr-4.7%3.6% conv. - **kitsch hair oil**23K/yr+4.3%6.5% conv. - **pre wash hair oil**28K/yr-30.9%2.8% conv. - **hair oiling**38K/yr-35.8%2.3% conv. - **rbh hair food growth oil**19K/yr+5.3%0.0% conv. - **hair scalp oil**26K/yr-25.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scalp-oil/search-terms)
## **Top scalp oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$23K8%$47K12%$70K16%$94K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce**Mielle Organics**$8.78**4.5★122,422 rev](https://www.amazon.com/dp/B07N7PK9QK) [2**Kitsch Rosemary Oil for Hair Growth Pre-Wash Hair Oil with Castor Biotin Jojoba Hair Care Adds Shine Strengthens Roots Scalp Treatment | Ideal Gifts for Women Lavender Scent 60mL**Kitsch**$16.69**4.2★1,218 rev](https://www.amazon.com/dp/B0BSJ42G9M) [3**Carols Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves Coils and Curls Hair Treatment with Castor Oil 4.2 Fl Oz**Carol's Daughter**$11.54**4.6★16,440 rev](https://www.amazon.com/dp/B07YFD3T2T) [4**Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 6.7 Fl Oz**Botanic Hearth**$16.82**4.4★19,924 rev](https://www.amazon.com/dp/B0C6XJMSGP) [5**Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz**VITAL AFFAIR**$18.33**4.5★3,000 rev](https://www.amazon.com/dp/B0DJS3X3C4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cliganic Hair & Scalp Rosemary Oil with Biotin & Jojoba With Herbal Organic Ingredients - Serum To Smooth & Soften Frizzy Damaged Hair Split Ends & Dry Scalp Promote Fuller-Looking Hair 2 Fl Oz**Cliganic**$9.63**66 rev4mo ago](https://www.amazon.com/dp/B0GQ3N4GK7) [**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**123 rev7mo ago](https://www.amazon.com/dp/B0FWMW143H) [**Kitsch Scalp & Hair Oil Applicator Stainless Steel Bristles Scalp Oil Applicator for Even Distribution Mess-Free Oiling & Head Massager Scalp Precision Hair Care Tool for Roots & All Hair Types**Kitsch**$9.97**148 rev11mo ago](https://www.amazon.com/dp/B0FJGBNNQR) [**Briogeo Scalp Revival Rosemary Pre-Wash Oil | Moisturizing Scalp Treatment for Dry Flaky or Itchy Scalp | Strengthens Hair & Soothes Scalp | Vegan & Cruelty-Free | 1 oz**Briogeo**$14.80**698 rev1y ago](https://www.amazon.com/dp/B0F35T6HPW) [**Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 4 Fl Oz**Botanic Hearth**$12.48**19,924 rev1y ago](https://www.amazon.com/dp/B0DV5BZZZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cliganic Hair & Scalp Rosemary Oil with Biotin & Jojoba With Herbal Organic Ingredients - Serum To Smooth & Soften Frizzy Damaged Hair Split Ends & Dry Scalp Promote Fuller-Looking Hair 2 Fl Oz**Cliganic**$9.63**4.6★**▲ 378%**](https://www.amazon.com/dp/B0GQ3N4GK7) [**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**4.4★**▲ 251%**](https://www.amazon.com/dp/B0FWMW143H) [**Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier**Cliganic**$8.98**4.7★**▲ 223%**](https://www.amazon.com/dp/B07YYFMPYW) [**Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 4 Fl Oz**Botanic Hearth**$12.48**4.4★**▲ 108%**](https://www.amazon.com/dp/B0DV5BZZZ4) [**Wild Growth Hair Oil 4oz Pack of 2**Wild Growth**$18.53**4.5★**▲ 81%**](https://www.amazon.com/dp/B004V4XNIW)
**~~View all trending →~~**
## **What buyers say about scalp oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Amazing scent”*
**Quality-Overall**14%
*“Amazing quality”*
**Hair Growth**11%
*“It helps hair growth”*
**Moist/Dry**8%
*“Good moisturizer”*
**Soft Feel**6%
*“SOFT AND GOOD VALUE”*
**Oily/Greasy**4%
*“It works and not too oily”*
**Value For Money**4%
*“Good Value for Money”*
**Suitability Oily Skin**2%
*“No oily feel on my skin, my hair looks luxurious, healthy & shiny”*
**Advertised Vs Actual Product**2%
*“As described”*
**Suitability Dry Skin**2%
*“Great for dry skin”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Very greasy”*
**Smell**11%
*“Strong smell”*
**Allergies**8%
*“Rash”*
**Functionality-Overall**6%
*“Not greatly effective”*
**Hair Related**6%
*“Makes my hair so hard”*
**Leak-Proof**4%
*“Leaking”*
**Moist/Dry**4%
*“Terrible moisturizer”*
**Damage/Burn Hair**3%
*“ruined my hair”*
**Size-Overall**3%
*“I found that it simply does not fit”*
**Value For Money**3%
*“Too Expensive”*
### **Top return reasons **
**Oily/Greasy**16%
**Smell**15%
**Leak-Proof**13%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Size-Overall**6%
**Damage/Burn Hair**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Suitability Short Hair**3%
## **Common questions**
- **Is scalp oil profitable to sell on Amazon United States?**
- The niche generates $584K/yr across 37 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the scalp oil niche?**
- 24 brands and 644 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in scalp oil?**
- Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.8%.
- **When does demand for scalp oil peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the scalp oil niche?**
- Listings span $5.48–$41.07; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 14,907 reviews — the moat a new listing must climb.
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