---
title: "Scalp Mask — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/scalp-mask"
last_updated: "2026-08-10T18:16:17.761Z"
locale: en
meta:
description: "Niche score 54/100 · $87K/yr market · 99K searches/yr · $17.90 avg price. Soft demand (-30.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $87K/yr market · 99K searches/yr · $17.90 avg price. Soft demand (-30.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scalp Mask — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **scalp mask**
**Worth a look**
Shows low returns (0.7%), but soft demand (-30.0% this quarter) keeps it on the watch list.
Market size 22Growth 10Conversion 58Competition 75Returns 96Price range 74Avg price 82Brand share 87Review moat 24Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$3.91–$46.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,329.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$87K**
$87K/yr · 99K searches
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, scalp mask is a $87K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scalp mask market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$107K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**656**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**46%**
- Pacifica18% - Briogeo11% - Malibu C7% - VOERUY7% - Tea Tree6% - Maria Nila6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/scalp-mask/trend)
## **Top scalp mask search terms**
- **scalp mask**55K/yr-20.4%3.8% conv. - **hair mask for dry scalp**12K/yr-44.4%4.3% conv. - **scalp mask for dry itchy scalp**11K/yr-34.4%5.8% conv. - **dry scalp mask**6K/yr-43.6%6.2% conv. - **dandruff hair mask**4K/yr-21.4%5.5% conv. - **hair mask for dandruff**4K/yr-35.3%4.1% conv. - **scalp mask for dry scalp**4K/yr-48.2%5.1% conv. - **hydrating scalp mask**3K/yr-46.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/scalp-mask/search-terms)
## **Top scalp mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pacifica Scalp Smoothie Hydrating Scalp Treatment & Leave-On Hair Mask Cooling Relief for Dry Flaky Itchy Scalp & Thinning Hair Vegan & Cruelty-Free 6 fl oz**Pacifica**$16.97**4.3★272 rev](https://www.amazon.com/dp/B0BQCWJ9W9) [2**Malibu C Scalp Therapy Wellness Remedy - Scalp Care Remedy Packet to Soothe & Moisturize Dry Scalp - Restores Manageability with Vitamin C and Zinc Gluconate (1 Packet)**Malibu C**$3.91**4.3★1,850 rev](https://www.amazon.com/dp/B00C1G44Q2) [3**VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g**VOERUY**$12.39**4.4★1,200 rev](https://www.amazon.com/dp/B0D9VRS2ZD) [4**Tea Tree Hair and Scalp Treatment Hydrating Hair Mask For All Hair Types 5.1 fl. oz.**Tea Tree**$22.99**4.6★3,072 rev](https://www.amazon.com/dp/B001A3W8QA) [5**Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask | Weekly Scalp Treatment for Dry Flaky or Itchy Scalp | Detoxifying & Moisturizing | Vegan & Cruelty Free | 6 oz**Briogeo**$30.51**4.5★565 rev](https://www.amazon.com/dp/B08W8KPXP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**123 rev7mo ago](https://www.amazon.com/dp/B0FWMW143H) [**KESMEDIK Tea Tree Hair Mask with Rosemary & Lavender Deep Conditioning Treatment for Dry Damaged Coarse Hair Hydrating Hair Mask with Itchy Scalp Relief Men & Women Sulfate-Free**KESMEDIK**$14.62**148 rev1y ago](https://www.amazon.com/dp/B0FCVHWVQQ) [**Briogeo Scalp Revival Rosemary Pre-Wash Oil | Moisturizing Scalp Treatment for Dry Flaky or Itchy Scalp | Strengthens Hair & Soothes Scalp | Vegan & Cruelty-Free | 1 oz**Briogeo**$14.80**698 rev1y ago](https://www.amazon.com/dp/B0F35T6HPW) [**Dove Hair Hyaluronic Moisture for Dry Hair 10-in-1 Hydrating Hair Mask with Bio-Protein Care Technology and Hyaluronic Serum 9.2 Fl Oz**Dove**$9.44**1,033 rev1y ago](https://www.amazon.com/dp/B0DK5VX7LQ) [**VOERUY Scalp Scrub Rosemary Scalp Exfoliator Scrub Shampoo 2-in-1 Scalp Treatment with Mint Oil Hair Treatment to Clarify and Remove Build Up with Silicone Scalp Massager 10.6oz/300g**VOERUY**$12.39**1,200 rev1y ago](https://www.amazon.com/dp/B0D9VRS2ZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maria Nila Head & Hair Heal Soothing Booster Mask for Dry & Itchy Scalp Calming Aloe Vera & Piroctone Olamine Properties Moisturises/Soothes Scalp Preventing Flakiness 1.7 Fl Oz**Maria Nila**$9.88**4.4★**▲ 355%**](https://www.amazon.com/dp/B0BC2Q7XP4) [**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FWMW143H) [**Its a 10 Miracle Hair Mask Hair And Scalp Treatments (17.5 oz)**It's a 10 Haircare**$30.99**4.8★**▲ 74%**](https://www.amazon.com/dp/B003G5A60A) [**KAMEDIS Scalp Moisturizer Lotion For Dry Itchy Dandruff Flaky & Sensitive Scalp. Over-Night Mask Treatment Botanicals-Based. Parabens Free. 3.38 Fl Oz.**KAMEDIS**$17.84**4.1★**▲ 32%**](https://www.amazon.com/dp/B07BXZ4T3G) [**Living Proof Scalp Care Dry Scalp Treatment Soothes Flaking Itching Hydrates Balances Scalp Microbiome Lightweight Fast-Absorbing Formula 3.4 oz**Living Proof**$37.84**4.4★**▲ 32%**](https://www.amazon.com/dp/B08XQYHVQM)
**~~View all trending →~~**
## **What buyers say about scalp mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Strong fragrance”*
**Soft Feel**15%
*“Extremely Soft”*
**Moist/Dry**11%
*“Great moisturizer”*
**Quality-Overall**9%
*“Very good product Ive been using for 2years”*
**Value For Money**5%
*“Reasonably priced”*
**Hair Growth**4%
*“Made my hair feel soft & manageable again”*
**Efficiency**3%
*“effective and large bottle”*
**Suitability Straight Hair**2%
*“My hair is fine and straight”*
**Allergies**2%
*“Very helpful for itchy scalp”*
**Ease Of Use**2%
*“easy to brush”*
### **What buyers complain about **
**Allergies**12%
*“It irritated my skin”*
**Smell**10%
*“Smells weird”*
**Moist/Dry**9%
*“This is not hydrating”*
**Value For Money**5%
*“WASTE OF MONEY”*
**Hair Related**5%
*“did not make my hair feel much softer”*
**Functionality-Overall**4%
*“Not effective”*
**Oily/Greasy**3%
*“makes hair oily”*
**Suitability Short Hair**2%
*“Not for my hair”*
**Damage/Burn Hair**2%
*“Makes hair fall out”*
**Product Condition**2%
*“was clearly used”*
### **Top return reasons **
**Smell**14%
**Functionality-Overall**12%
**Leak-Proof**11%
**Product Condition**9%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**6%
**Moist/Dry**5%
**Damage/Burn Hair**5%
**Value For Money**5%
**Oily/Greasy**4%
## **Common questions**
- **Is scalp mask profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the scalp mask niche?**
- 28 brands and 656 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in scalp mask?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
- **When does demand for scalp mask peak?**
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the scalp mask niche?**
- Listings span $3.91–$46.95; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 5,330 reviews — the moat a new listing must climb.
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