---
title: "Savon De Marseille Soap — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/savon-de-marseille-soap"
last_updated: "2026-08-10T16:47:02.245Z"
locale: en
meta:
description: "Niche score 54/100 · $181K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $181K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Savon De Marseille Soap — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **savon de marseille soap**
**Worth a look**
Shows a sweet-spot price point ($26.05 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 37Growth 28Conversion 54Competition 71Returns 88Price range 85Avg price 95Brand share 10Review moat 63Quality gap 62
**Avg price**
**Incredible****$26.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.49–$58.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****971.59**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$181K**
$181K/yr · 154K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, savon de marseille soap is a $181K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **savon de marseille soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$208K–$261K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**3%**
- La Compagnie de Provence61% - La Maison du Savon de Marseille18% - Pre de Provence8% - Fer à Cheval7% - Merlinera2% - CHANTECLAIR1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
4K3KBlack Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/savon-de-marseille-soap/trend)
## **Top savon de marseille soap search terms**
- **marseille soap**36K/yr+18.5%2.3% conv. - **savon de marseille soap**37K/yr-10.4%2.9% conv. - **savon liquide de marseille hand soap**20K/yr+14.6%8.1% conv. - **savon de marseille**14K/yr+12.8%2.5% conv. - **savon**12K/yr-15.5%1.5% conv. - **compagnie de provence hand soap**6K/yr+16.0%6.7% conv. - **savon soap**5K/yr-7.7%2.6% conv. - **marseille soap bar**6K/yr-7.2%2.5% conv. - **compagnie de provence**6K/yr-4.3%3.5% conv. - **savon liquide de marseille hand soap refill**3K/yr+33.0%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/savon-de-marseille-soap/search-terms)
## **Top savon de marseille soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$22K16%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Compagnie de Provence Savon Marseille Olive Soap Cube - 400 grams - Made in France**La Compagnie de Provence**$14.20**4.4★670 rev](https://www.amazon.com/dp/B003XWU9JE) [2**La Maison du Savon Olive Oil Soap Bar Savon de Marseille Soap 21 oz**La Maison du Savon de Marseille**$17.48**4.1★267 rev](https://www.amazon.com/dp/B00ZFTUH68) [3**La Compagnie de Provence Savon Marseille Palm Soap Cube 400 grams Made in France**La Compagnie de Provence**$14.38**4.4★670 rev](https://www.amazon.com/dp/B07NW6F8XK) [4**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Fig of Provence - 16.7 Fl Oz Glass Pump Bottle**La Compagnie de Provence**$31.18**4.3★843 rev](https://www.amazon.com/dp/B071HGY1VD) [5**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Fresh Verbena - 16.7 Fl Oz Glass Pump Bottle**La Compagnie de Provence**$31.28**4.3★843 rev](https://www.amazon.com/dp/B002N1A4RI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merlinera Marseille Soap Bar 72% Virgin Olive Oil 13 oz - Vegan - Suitable for All Skin Types - NO SLS NO SLES NO PARABEN NO COLORANTS (Unscented 1 Pack)**Merlinera**$15.92**8 rev5mo ago](https://www.amazon.com/dp/B0GKBBP8MM) [**La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 3.5 oz**La Maison du Savon de Marseille**$19.11**267 rev1y ago](https://www.amazon.com/dp/B0F94F1LHS) [**La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 10.6 oz**La Maison du Savon de Marseille**$29.84**267 rev1y ago](https://www.amazon.com/dp/B0F2MRNTM7) [**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Sweet Jasmine Moisturizing Hand and Body Wash 10 Fl Oz Plastic Pump Bottle**La Compagnie de Provence**$24.31**6 rev1y ago](https://www.amazon.com/dp/B0DJ1HGMQY) [**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Sweet Jasmine Moisturizing Hand and Body Wash 33.8 fl oz Plastic Bottle Refill**La Compagnie de Provence**$35.65**8 rev1y ago](https://www.amazon.com/dp/B0DJ1KST1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Cotton Flower - 10 Fl Oz Plastic Pump Bottle**La Compagnie de Provence**$20.56**4.4★**▲ 198%**](https://www.amazon.com/dp/B0721L9HCS) [**La Maison du Savon de Marseille - Authentic Olive Oil Soap Cube 3 x 3.5 oz**La Maison du Savon de Marseille**$19.11**4.1★**▲ 195%**](https://www.amazon.com/dp/B0F94F1LHS) [**La Maison du Savon Olive Oil Soap Bar Savon de Marseille Soap 21 oz**La Maison du Savon de Marseille**$17.48**4.1★**▲ 72%**](https://www.amazon.com/dp/B00ZFTUH68) [**Merlinera Marseille Soap Bar 72% Virgin Olive Oil 13 oz - Vegan - Suitable for All Skin Types - NO SLS NO SLES NO PARABEN NO COLORANTS (Unscented 1 Pack)**Merlinera**$15.92**5.0★**▲ 66%**](https://www.amazon.com/dp/B0GKBBP8MM) [**Compagnie de Provence Savon de Marseille Extra Pure Liquid Soap - Black Tea - 16.7 Fl Oz Glass Pump Bottle**La Compagnie de Provence**$34.01**4.4★**▲ 45%**](https://www.amazon.com/dp/B01EHEIWP4)
**~~View all trending →~~**
## **What buyers say about savon de marseille soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Very nice mild lavender scent”*
**Ease Of Cleaning**7%
*“cleans dishes as well”*
**Quality-Overall**7%
*“Good quality soap”*
**Lather**6%
*“has a nice rich lather too”*
**Soft Feel**5%
*“Subtle and soft”*
**Cleansing**5%
*“Gets dishes squeaky clean”*
**Moist/Dry**5%
*“Moisturizing”*
**Suitability Combination Skin**4%
*“feels so good on my skin”*
**Ease Of Use**4%
*“Easy and simple to use”*
**Value For Money**3%
*“Also, this is VERY large bar of soap, so I am not disappointed by the price”*
### **What buyers complain about **
**Smell**42%
*“Not a strong scent”*
**Value For Money**7%
*“its way to costly for this to happen”*
**Advertised Vs Actual Product**5%
*“reporting to Amazon for false advertising”*
**Size-Overall**5%
*“the size of it just blew me away”*
**Ease Of Cleaning**3%
*“look dingy and dirty”*
**Motor Power**3%
*“Defective pump”*
**Hard Feel**3%
*“Too mushy”*
**Functionality-Overall**2%
*“Never did get it to work”*
**Ease Of Use**2%
*“Quite difficult to get the top open and started”*
**Design-Overall**2%
*“Improperly made”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**29%
**Motor Power**12%
**Size-Overall**11%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Dispensing Mechanism**2%
**Color**1%
**Product Condition**1%
**Value For Money**1%
## **Common questions**
- **Is savon de marseille soap profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the savon de marseille soap niche?**
- 9 brands and 87 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in savon de marseille soap?**
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for savon de marseille soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the savon de marseille soap niche?**
- Listings span $8.49–$58.59; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.
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