---
title: "Search terms — samples - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/samples/search-terms"
last_updated: "2026-08-10T15:04:04.565Z"
locale: en
meta:
  description: "Niche score 56/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — samples - Flapen"
---

# **samples**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 25Conversion 15Competition 81Returns 99Price range 82Avg price 95Brand share 53Review moat 48Quality gap 72

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$1.04–$83.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,724.92**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$143K**

$143K/yr · 330K searches

**Growth**

**Bad****-0.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

## Search terms