---
title: "Search terms — salve tins - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salve-tins/search-terms"
last_updated: "2026-08-10T22:58:26.075Z"
locale: en
meta:
  description: "Niche score 59/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $282K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — salve tins - Flapen"
---

# **salve tins**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 44Conversion 76Competition 61Returns 89Price range 75Avg price 87Brand share 59Review moat 64Quality gap 18

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.58–$43.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****934.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$282K**

$282K/yr · 196K searches

**Growth**

**Okay****+15.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms