---
title: "Salted Caramel Perfume — $10.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salted-caramel-perfume"
last_updated: "2026-08-10T12:11:56.939Z"
locale: en
meta:
description: "Niche score 57/100 · $10.5M/yr market · 17.1M searches/yr · $31.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $10.5M/yr market · 17.1M searches/yr · $31.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Salted Caramel Perfume — $10.5M/yr Amazon US Niche (2026) - Flapen"
---
# **salted caramel perfume**
**Launch it**
A $10.5M/yr market growing +5.0% this quarter with returns at 0.3% — clears our launch bar.
Market size 100Growth 31Conversion 25Competition 73Returns 99Price range 90Avg price 95Brand share 0Review moat 22Quality gap 33
**Market size**
**Incredible****$10.5M**
$10.5M/yr · 17.1M searches
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.93–$91.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,531.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, salted caramel perfume is a $10.5M/yr Amazon United States market (17.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salted caramel perfume market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$12.4M–$15.5M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**0%**
- Sol de Janeiro99% - MeiPlumLai1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +5.0% search growth over the last 90 days.
1.3M750KSpike '25Black Friday '25Holiday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/salted-caramel-perfume/trend)
## **Top salted caramel perfume search terms**
- **sol de janeiro**11.3M/yr+8.3%2.0% conv. - **sol**1.2M/yr+26.8%0.0% conv. - **sol de janeiro 62**843K/yr+8.7%5.1% conv. - **sol de janeiro perfume**1.1M/yr-38.0%2.0% conv. - **sol de janeiro set**774K/yr-29.5%2.0% conv. - **rio de janeiro perfume**359K/yr-9.3%2.5% conv. - **rio de janeiro**202K/yr+26.2%2.2% conv. - **sol de janeiro 39**245K/yr+20.8%3.6% conv. - **sol de janeiro 48**149K/yr+10.8%3.3% conv. - **sol janeiro**85K/yr+47.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/salted-caramel-perfume/search-terms)
## **Top salted caramel perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$420K8%$839K12%$1.3M16%$1.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz**Sol de Janeiro**$34.19**4.7★52,449 rev](https://www.amazon.com/dp/B09X3HB2BR) [2**Sol de Janeiro Bum Bum Jet Set**Sol de Janeiro**$30.12**4.7★19,389 rev](https://www.amazon.com/dp/B0B4HKNDLQ) [3**Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.50**4.7★52,449 rev](https://www.amazon.com/dp/B09W18N3GT) [4**Sol de Janeiro Brazilian Bum Bum Cream 240ml**Sol de Janeiro**$43.85**4.6★54,922 rev](https://www.amazon.com/dp/B013XKHA4M) [5**Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 13.5 fl oz.**Sol de Janeiro**$27.60**4.7★827 rev](https://www.amazon.com/dp/B0FD9VPY4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)**Sol de Janeiro**$17.22**182 rev2mo ago](https://www.amazon.com/dp/B0GRHX1JN1) [**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)**Sol de Janeiro**$16.96**134 rev2mo ago](https://www.amazon.com/dp/B0GRJNGTZR) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**222 rev3mo ago](https://www.amazon.com/dp/B0G2D48JJH) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 40)**Sol de Janeiro**$25.43**150 rev3mo ago](https://www.amazon.com/dp/B0G2MV2PVT) [**Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive**Sol de Janeiro**$38.62**259 rev7mo ago](https://www.amazon.com/dp/B0FY85BTGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Refresco Paraso)**Sol de Janeiro**$16.96**4.3★**▲ 467%**](https://www.amazon.com/dp/B0GRJNGTZR) [**Sol de Janeiro Limited Edition Hair & Body Perfume Mist Fragrance (3 Fl Oz (Pack of 1) Cheeky Biquni)**Sol de Janeiro**$17.22**4.6★**▲ 461%**](https://www.amazon.com/dp/B0GRHX1JN1) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 62)**Sol de Janeiro**$25.60**4.0★**▲ 450%**](https://www.amazon.com/dp/B0G2D48JJH) [**Sol de Janeiro Double Date Beauty Gift Set | Travel Size Brazilian Bum Bum Body Cream 1.7 fl oz & Cheirosa 59 Perfume Mist Mini 1 fl oz | Limited Edition Beauty Minis Trial Set**Sol de Janeiro**$18.81**4.6★**▲ 367%**](https://www.amazon.com/dp/B0G72MPSLT) [**Sol de Janeiro Jelly Perfume Balm Solid Fragrance Perfume Stick (Cheirosa 40)**Sol de Janeiro**$25.43**4.0★**▲ 271%**](https://www.amazon.com/dp/B0G2MV2PVT)
**~~View all trending →~~**
## **What buyers say about salted caramel perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Great fragrance”*
**Value For Money**4%
*“Great deal”*
**Size-Overall**4%
*“is the perfect size to fit in my bag”*
**Quality-Overall**3%
*“The quality feels luxurious”*
**Soft Feel**2%
*“Very soft”*
**Durability**2%
*“stays quite well”*
**Moist/Dry**2%
*“super hydrating”*
**Advertised Vs Actual Product**1%
*“As expected”*
**Ease Of Use**1%
*“Easy to use”*
**Color**1%
*“The color is very cute”*
### **What buyers complain about **
**Smell**36%
*“Scent doesn't last”*
**Value For Money**11%
*“expensive”*
**Durability**8%
*“Does not last”*
**Size-Overall**8%
*“Very tiny container”*
**Moist/Dry**2%
*“Not much moisturizing”*
**Quality-Overall**1%
*“But it is not the level of quality that Id hoped for”*
**Advertised Vs Actual Product**1%
*“It doesnt match the description”*
**Adhesion/Stickiness**1%
*“the jelly is sticky”*
**Strength**1%
*“Very weak”*
**Ease Of Use**1%
*“VERY hard to open”*
### **Top return reasons **
**Smell**31%
**Size-Overall**20%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Color**5%
**Oily/Greasy**4%
**Product Condition**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is salted caramel perfume profitable to sell on Amazon United States?**
- The niche generates $10.5M/yr across 38 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Launch it (57/100).
- **How competitive is the salted caramel perfume niche?**
- 2 brands and 5 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salted caramel perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **What does it cost to enter the salted caramel perfume niche?**
- Listings span $9.93–$91.10; the average listing price is $31.07 (sweet spot $15–$100). The average incumbent carries 9,532 reviews — the moat a new listing must climb.
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