---
title: "Search terms — salt and sulfate free shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salt-and-sulfate-free-shampoo/search-terms"
last_updated: "2026-08-11T05:11:01.621Z"
locale: en
meta:
  description: "Niche score 51/100 · $52K/yr market · 113K searches/yr · $21.02 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $52K/yr market · 113K searches/yr · $21.02 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — salt and sulfate free shampoo - Flapen"
---

# **salt and sulfate free shampoo**

**Worth a look**

Shows low returns (0.5%), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 19Conversion 27Competition 82Returns 97Price range 72Avg price 90Brand share 87Review moat 22Quality gap 35

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Good****$4.29–$42.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,020.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$52K**

$52K/yr · 113K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms