---
title: "Salt and Stone — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salt-and-stone"
last_updated: "2026-08-06T10:00:06.794Z"
locale: en
meta:
description: "Niche score 47/100 · $64K/yr market · 371K searches/yr · $24.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $64K/yr market · 371K searches/yr · $24.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salt and Stone — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **salt and stone**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 9Competition 50Returns 97Price range 88Avg price 95Brand share 63Review moat 19Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.57–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,678.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$64K**
$64K/yr · 371K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, salt and stone is a $64K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salt and stone market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**34**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**26%**
- Salt & Stone33% - Hearth and Homestead11% - HealthyDerm8% - ATTITUDE8% - OSEA7% - Boka7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/salt-and-stone/trend)
## **Top salt and stone search terms**
- **primally pure**305K/yr+5.5%0.6% conv. - **primarily pure**28K/yr-9.8%0.6% conv. - **primally pure products**29K/yr-52.2%0.4% conv. - **primarly pure**5K/yr-6.2%0.7% conv. - **primaly pure**4K/yr+24.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/salt-and-stone/search-terms)
## **Top salt and stone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**4.1★17,074 rev](https://www.amazon.com/dp/B08WYXNVQ7) [2**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz**Hearth and Homestead**$29.21**4.6★14,169 rev](https://www.amazon.com/dp/B0BJMSH4JX) [3**Beef Tallow Honey Balm for Skin: 100% Grass Fed Whipped Organic Moisturizer with Organic Raw Honey Jojoba Oil Vitamin E Natural Face and Body Care for Mature Dry or Sensitive Skin 2oz**HealthyDerm**$13.67**4.6★1,288 rev](https://www.amazon.com/dp/B0F2GVFVVV) [4**ATTITUDE Aluminum Free Deodorant Natural Origin Ingredients EWG Verified Odor Control With Baking Soda Twist & Glide Dermatologically Tested Vegan Sandalwood & Cedar Scent 2.64 Oz**ATTITUDE**$12.21**4.2★738 rev](https://www.amazon.com/dp/B0FPSBBWYR) [5**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki**Salt & Stone**$19.19**4.1★17,074 rev](https://www.amazon.com/dp/B0BGFBMPXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aluminum Free Deodorant for Women USA Made Natural Magnesium Deodorant**Beauty by Earth**$17.29**700 rev8mo ago](https://www.amazon.com/dp/B0FX3D4WTL) [**ATTITUDE Aluminum Free Deodorant Natural Origin Ingredients EWG Verified Odor Control With Baking Soda Twist & Glide Dermatologically Tested Vegan Sandalwood & Cedar Scent 2.64 Oz**ATTITUDE**$12.21**738 rev10mo ago](https://www.amazon.com/dp/B0FPSBBWYR) [**Organic Tallow Mineral Sunscreen - 50 SPF - For Face and Body - With 100% Grass-Fed Tallow and Non-Nano Zinc Oxide Reef Safe - (5 Oz)**Terra Lotus**$36.21**204 rev1y ago](https://www.amazon.com/dp/B0FBLMLXSW) [**DIME Beauty Perfume Sampler Kit - Set of 5 Travel Size Perfumes for Women Clean Fragrance Discovery Set Eau de Toilette with Organic Sugar Cane Alcohol Vegan 5 x 2 ml**DIME**$27.89**828 rev1y ago](https://www.amazon.com/dp/B0F79YKF4R) [**Beef Tallow Honey Balm for Skin: 100% Grass Fed Whipped Organic Moisturizer with Organic Raw Honey Jojoba Oil Vitamin E Natural Face and Body Care for Mature Dry or Sensitive Skin 2oz**HealthyDerm**$13.67**1,288 rev1y ago](https://www.amazon.com/dp/B0F2GVFVVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ATTITUDE Aluminum Free Deodorant Natural Origin Ingredients EWG Verified Odor Control With Baking Soda Twist & Glide Dermatologically Tested Vegan Sandalwood & Cedar Scent 2.64 Oz**ATTITUDE**$12.21**4.2★**▲ 543%**](https://www.amazon.com/dp/B0FPSBBWYR) [**DIME Beauty 7 Summers Perfume for Women - Sweet Floral Eau de Toilette with Bergamot Vanilla Orchid and Coconut Clean Vegan Cruelty-Free Fragrance 1.7 oz / 50 ml**DIME**$47.34**4.3★**▲ 433%**](https://www.amazon.com/dp/B0B1LC8W79) [**Primal Basics 100% Grass Fed Grass Finished Whipped Beef Tallow Moisturizer/Body Balm for Face Body Oily Dry Sensitive Skin -Contains Vitamins A D E K -USA Made (4 oz Unscented)**Primal Basics**$32.41**4.5★**▲ 400%**](https://www.amazon.com/dp/B0DYC9DNR9) [**Organic Tallow Mineral Sunscreen - 50 SPF - For Face and Body - With 100% Grass-Fed Tallow and Non-Nano Zinc Oxide Reef Safe - (5 Oz)**Terra Lotus**$36.21**4.6★**▲ 208%**](https://www.amazon.com/dp/B0FBLMLXSW) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki**Salt & Stone**$19.19**4.1★**▲ 97%**](https://www.amazon.com/dp/B0BGFBMPXM)
**~~View all trending →~~**
## **What buyers say about salt and stone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Nice clean smell”*
**Quality-Overall**11%
*“Good product as expected”*
**Suitability Combination Skin**8%
*“Good for your skin”*
**Soft Feel**7%
*“makes my skin soft”*
**Moist/Dry**6%
*“Super hydrating”*
**Value For Money**4%
*“Great value”*
**Cleansing**3%
*“Teeth feel very clean”*
**Suitability Dry Skin**3%
*“Effective exfoliation and smoother skin”*
**Ease Of Use**2%
*“Goes on easy”*
**Brightness/Shine/Glow**2%
*“Skin glowing”*
### **What buyers complain about **
**Smell**12%
*“Weird scent”*
**Allergies**9%
*“Very irritating”*
**Value For Money**8%
*“but costly”*
**Adhesion/Stickiness**5%
*“Does not stick”*
**Functionality-Overall**4%
*“Did not work”*
**Durability**4%
*“breaks apart”*
**Size-Overall**4%
*“Poor fit”*
**Skin Health**3%
*“Burnt my face after first use”*
**Moist/Dry**3%
*“Dried out”*
**Quality-Overall**2%
*“Bad quality”*
### **Top return reasons **
**Smell**28%
**Functionality-Overall**12%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**4%
**Leak-Proof**4%
**Size-Overall**3%
**Moist/Dry**3%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is salt and stone profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the salt and stone niche?**
- 16 brands and 34 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in salt and stone?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.7%.
- **When does demand for salt and stone peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the salt and stone niche?**
- Listings span $11.57–$51.76; the average listing price is $24.96 (sweet spot $15–$100). The average incumbent carries 15,679 reviews — the moat a new listing must climb.
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