---
title: "Salt and Stone Hand Soap — $4.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salt-and-stone-hand-soap"
last_updated: "2026-08-10T17:42:57.014Z"
locale: en
meta:
description: "Niche score 56/100 · $4.7M/yr market · 1.7M searches/yr · $40.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $4.7M/yr market · 1.7M searches/yr · $40.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Salt and Stone Hand Soap — $4.7M/yr Amazon US Niche (2026) - Flapen"
---
# **salt and stone hand soap**
**Launch it**
A $4.7M/yr market growing +7.6% this quarter with returns at 1.4% — clears our launch bar.
Market size 97Growth 35Conversion 73Competition 6Returns 87Price range 95Avg price 95Brand share 0Review moat 24Quality gap 84
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 1.7M searches
**Avg price**
**Incredible****$40.97**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$30.91–$72.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,229**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, salt and stone hand soap is a $4.7M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salt and stone hand soap market data**
- **Units sold / yr**
- **100K–125K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$4.1M–$5.1M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Salt & Stone90% - Le Labo5% - OUAI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +7.6% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/salt-and-stone-hand-soap/trend)
## **Top salt and stone hand soap search terms**
- **salt and stone body wash**774K/yr+8.9%6.9% conv. - **le labo**308K/yr-1.5%0.2% conv. - **salt and stone sampler set**102K/yr+2.3%0.6% conv. - **salt and stone hand soap**63K/yr+8.0%2.0% conv. - **ouai hand soap**55K/yr+18.5%10.1% conv. - **salt and stone discovery set**39K/yr+17.2%1.5% conv. - **salt and stone mini set**35K/yr+16.1%0.7% conv. - **salt and stone set**45K/yr+24.7%0.7% conv. - **salt & stone body wash**27K/yr-2.1%5.4% conv. - **salt and stone perfume sampler set**31K/yr+25.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/salt-and-stone-hand-soap/search-terms)
## **Top salt and stone hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$711K30%$1.4M45%$2.1M60%$2.8M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz**Salt & Stone**$34.79**4.3★8,494 rev](https://www.amazon.com/dp/B0C23Q2H61) [2**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**4.3★8,494 rev](https://www.amazon.com/dp/B09G2S1KZ2) [3**Le Labo Discovery Set Santal 33 Rose 31 Bergamote 22 Neroli 36 & The Noir 29 Sampler - .05 oz. Each**Le Labo**$72.38**3.9★249 rev](https://www.amazon.com/dp/B0755XSCT2) [4**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar 15.2 fl oz**Salt & Stone**$34.96**4.3★8,494 rev](https://www.amazon.com/dp/B0DPGS3VTC) [5**Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash**Salt & Stone**$43.78**4.3★8,494 rev](https://www.amazon.com/dp/B0FPTGQZFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash**Salt & Stone**$43.78**8,494 rev9mo ago](https://www.amazon.com/dp/B0FPTGQZFN) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz**Salt & Stone**$34.79**8,494 rev3y ago](https://www.amazon.com/dp/B0C23Q2H61) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Saffron & Cedar 15.2 fl oz**Salt & Stone**$34.96**8,494 rev3y ago](https://www.amazon.com/dp/B0DPGS3VTC) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Black Rose & Oud 15.2 fl oz**Salt & Stone**$35.03**8,494 rev3y ago](https://www.amazon.com/dp/B0CJJXH8K8) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**8,494 rev4y ago](https://www.amazon.com/dp/B09G2S1KZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Black Rose & Oud 15.2 fl oz**Salt & Stone**$35.03**4.3★**▲ 14%**](https://www.amazon.com/dp/B0CJJXH8K8) [**Salt & Stone Body Wash Mini Discovery Set | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Travel-Sized Body Wash**Salt & Stone**$43.78**4.3★**▲ 13%**](https://www.amazon.com/dp/B0FPTGQZFN) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Santal & Vetiver 15.2 fl oz**Salt & Stone**$34.79**4.3★**▲ 12%**](https://www.amazon.com/dp/B0C23Q2H61) [**Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz**Salt & Stone**$34.93**4.3★**— 4%**](https://www.amazon.com/dp/B09G2S1KZ2) [**OUAI Hand Wash Dean Street - Liquid Hand Soap with Jojoba Avocado & Rose Hip Oil for Replenished Skin - Gentle Exfoliating Kitchen & Bathroom Soap (16 Fl Oz)**OUAI**$30.91**3.8★**▼ 12%**](https://www.amazon.com/dp/B08BX9MR35)
**~~View all trending →~~**
## **What buyers say about salt and stone hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Fragrance is wonderful”*
**Quality-Overall**6%
*“OUTSTANDING products”*
**Soft Feel**5%
*“my skin is soft”*
**Lather**4%
*“Lovely scent lathers up well”*
**Cleansing**3%
*“clean skin well”*
**Moist/Dry**2%
*“great moisturizer”*
**Gifting Purpose**2%
*“Great Gift”*
**Value For Money**1%
*“Definitely worth the price”*
**Suitability Dry Skin**1%
*“leaves my skin feeling soft. not tight or dry.”*
**Suitability Combination Skin**1%
*“The fact that it is good for your skin is an added bonus”*
### **What buyers complain about **
**Smell**34%
*“Smell is gross”*
**Value For Money**15%
*“It is expensive”*
**Motor Power**7%
*“BAD PUMP”*
**Lather**2%
*“Doesn't lather well”*
**Dispensing Mechanism**2%
*“dispenser broken”*
**Allergies**2%
*“Allergic reaction”*
**Size-Overall**2%
*“Bottles are very small for the price”*
**Durability**2%
*“broke off before I could even use it”*
**Ease Of Use**2%
*“Won't open”*
**Quality-Overall**1%
*“poor quality container”*
### **Top return reasons **
**Smell**56%
**Motor Power**20%
**Leak-Proof**7%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Value For Money**2%
**Size-Overall**2%
**Dispensing Mechanism**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is salt and stone hand soap profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Launch it (56/100).
- **How competitive is the salt and stone hand soap niche?**
- 3 brands and 7 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salt and stone hand soap?**
- Top complaints mined from reviews: Smell, Value For Money, Motor Power. The return rate is 1.4%.
- **When does demand for salt and stone hand soap peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the salt and stone hand soap niche?**
- Listings span $30.91–$72.38; the average listing price is $40.97 (sweet spot $15–$100). The average incumbent carries 6,229 reviews — the moat a new listing must climb.
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