---
title: "Sally Makeup Kit - the Nightmare Before Christmas — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/sally-makeup-kit-the-nightmare-before-christmas"
last_updated: "2026-08-06T09:09:57.045Z"
locale: en
meta:
description: "Niche score 45/100 · $27K/yr market · 33K searches/yr · $8.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $27K/yr market · 33K searches/yr · $8.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sally Makeup Kit - the Nightmare Before Christmas — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **sally makeup kit - the nightmare before christmas**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 72Conversion 86Competition 44Returns 25Price range 23Avg price 24Brand share 42Review moat 42Quality gap 65
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+55.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,343.57**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Bad****$8.53**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.68–$17.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$27K**
$27K/yr · 33K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sally makeup kit - the nightmare before christmas is a $27K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sally makeup kit - the nightmare before christmas market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**13%**
- MEICOLY25% - YBUETE19% - BADCOLOR13% - BOBISUKA13% - Mehron10% - Go Ho7% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +55.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/sally-makeup-kit-the-nightmare-before-christmas/trend)
## **Top sally makeup kit - the nightmare before christmas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YBUETE Light Blue Water Based Face Body Paint 2.37 OZ Large Tube Full Coverage Face Paint for Corpse Bride Avatar Mermaid Cosplay Makeup Washable Blue Body Painting for Adult Halloween SFX Makeup**YBUETE**$9.07**4.4★239 rev](https://www.amazon.com/dp/B0FD72KBDX) [2**MEICOLY Light Blue Face Body Paint Pale Baby Blue Face Paint Sadness for Halloween Corpse Bride Avatar Smurf Sally Cosplay Makeup 2.37Oz Large Tube Washable Body Paint for Adult and Kids**MEICOLY**$9.56**4.4★2,125 rev](https://www.amazon.com/dp/B0BVFPX2ZX) [3**BADCOLOR Light Blue Face Body Paint Pale Blue Eye Black Stick for Football/Baseball/Softball Hypoallergenic Grease Sticks for Corpse Bride Halloween SFX Avatar Sally Makeup**BADCOLOR**$5.71**4.4★2,895 rev](https://www.amazon.com/dp/B0D7CM9TRJ) [4**Mehron Paradise Makeup AQ Pro Size | Stage & Screen Performance Face & Body Painting Beauty Cosplay Halloween | Water Activated Face Paint Body Paint 1.4 oz (40 g) - Light Blue | Made in the USA**Mehron**$15.94**4.5★19,233 rev](https://www.amazon.com/dp/B008NCXNSI) [5**CAHOTO Light Blue Face Body Paint Stick Eye Black Football Baseball Sports Full Coverage Vegan Oil Based Halloween Makeup Stick for Corpse Bride Avatar Sally Mermaid SFX Cosplay 0.12oz**CAHOTO**$5.95**4.2★46 rev](https://www.amazon.com/dp/B0GGGTFSJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAHOTO Light Blue Face Body Paint Stick Eye Black Football Baseball Sports Full Coverage Vegan Oil Based Halloween Makeup Stick for Corpse Bride Avatar Sally Mermaid SFX Cosplay 0.12oz**CAHOTO**$5.95**46 rev6mo ago](https://www.amazon.com/dp/B0GGGTFSJ4) [**Wismee Light Blue Liquid Foundation Full Coverage Pale Blue Body Paint for Corpse Bride Halloween SFX Avatar Sally Makeup**Wismee**$7.51**5 rev7mo ago](https://www.amazon.com/dp/B0FZBJWSGN) [**PASNOWFU Light Blue Face Paint - Professional Water-Based Non-Toxic Body Painting for Avatar Sally Halloween SFX Cosplay Highly Pigmented Washable paint for Costume Party Stage Performance**PASNOWFU**$5.68**130 rev10mo ago](https://www.amazon.com/dp/B0FQN477FG) [**BOBISUKA Light Blue Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Smurf Sally Corpse Bride Avatar Cosplay SFX Sports Eye Black & Costume Party**BOBISUKA**$6.01**274 rev11mo ago](https://www.amazon.com/dp/B0F9SW5FMR) [**BOBISUKA Light Blue Face Paint Stick Sweatproof Eye Black for Baseball Football Softball Sports High Coverage Halloween Makeup Cosplay SFX Ideal for Ice Fairy Frost Spirit Mermaid Looks**BOBISUKA**$6.02**182 rev1y ago](https://www.amazon.com/dp/B0FFGG8BX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAHOTO Light Blue Face Body Paint Stick Eye Black Football Baseball Sports Full Coverage Vegan Oil Based Halloween Makeup Stick for Corpse Bride Avatar Sally Mermaid SFX Cosplay 0.12oz**CAHOTO**$5.95**4.2★**▲ 778%**](https://www.amazon.com/dp/B0GGGTFSJ4) [**Bowitzki 30g Professional Face Paint Body Paint Water Based Face painting Makeup for Adults Split Cake Single Color - Light Blue**Bowitzki**$6.78**4.5★**▲ 481%**](https://www.amazon.com/dp/B09K75YW7S) [**Wismee Light Blue Liquid Foundation Full Coverage Pale Blue Body Paint for Corpse Bride Halloween SFX Avatar Sally Makeup**Wismee**$7.51**4.7★**▲ 432%**](https://www.amazon.com/dp/B0FZBJWSGN) [**BOBISUKA Light Blue Face Paint Stick Sweatproof Eye Black for Baseball Football Softball Sports High Coverage Halloween Makeup Cosplay SFX Ideal for Ice Fairy Frost Spirit Mermaid Looks**BOBISUKA**$6.02**4.2★**▲ 373%**](https://www.amazon.com/dp/B0FFGG8BX7) [**BOBISUKA Light Blue Face Paint Stick Highly Pigmented Full Coverage Washable Cream Face & Body Paint for Halloween Smurf Sally Corpse Bride Avatar Cosplay SFX Sports Eye Black & Costume Party**BOBISUKA**$6.01**4.3★**▲ 208%**](https://www.amazon.com/dp/B0F9SW5FMR)
**~~View all trending →~~**
## **What buyers say about sally makeup kit - the nightmare before christmas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“The color was also accurate”*
**Ease Of Application**9%
*“The application of this product was easy”*
**Coverage**7%
*“more consistent coverage as well”*
**Value For Money**6%
*“BUT great and affordable for one time Halloween costumes”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Water Resistance**4%
*“Very water resistant”*
**Paint Quality**3%
*“The paint covered my whole body”*
**Suitability Combination Skin**3%
*“Good on dark skin”*
**Durability**3%
*“it lasted brilliantly”*
### **What buyers complain about **
**Color**26%
*“It turned green on my face”*
**Allergies**9%
*“Caused a major acne break out afterwards”*
**Product Condition**6%
*“I just received this in the mail today and it came taped up and already used”*
**Functionality-Overall**6%
*“Barely works choose better”*
**Moist/Dry**6%
*“Clumpy and dried up”*
**Smell**6%
*“Smells terrible”*
**Strength**3%
*“Chunky, hard to blend”*
**Size-Overall**3%
*“little”*
**Stain Resistance**3%
*“Months later and its still stained in my car”*
**Smudge Resistance**3%
*“smeared a bit on my clothes even after letting it dry”*
### **Top return reasons **
**Color**51%
**Paint Quality**13%
**Product Condition**8%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Coverage**2%
**Smell**1%
**Ease Of Use**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is sally makeup kit - the nightmare before christmas profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +55.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sally makeup kit - the nightmare before christmas niche?**
- 12 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in sally makeup kit - the nightmare before christmas?**
- Top complaints mined from reviews: Color, Allergies, Product Condition. The return rate is 5.1% — above our launch gate.
- **When does demand for sally makeup kit - the nightmare before christmas peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 38.0× the quietest.
- **What does it cost to enter the sally makeup kit - the nightmare before christmas niche?**
- Listings span $5.68–$17.77; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 2,344 reviews — the moat a new listing must climb.
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