---
title: "Trend — salicylic acid lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/salicylic-acid-lotion/trend"
last_updated: "2026-08-10T13:30:24.055Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — salicylic acid lotion - Flapen"
---

# **salicylic acid lotion**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 44Conversion 96Competition 8Returns 98Price range 76Avg price 85Brand share 0Review moat 10Quality gap 21

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.5M**

$1.5M/yr · 576K searches

**Avg price**

**Great****$19.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.85–$34.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+15.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,958.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend