---
title: "Safety Razor — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/safety-razor"
last_updated: "2026-08-10T14:21:03.948Z"
locale: en
meta:
description: "Niche score 63/100 · $2.4M/yr market · 2.3M searches/yr · $21.76 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $2.4M/yr market · 2.3M searches/yr · $21.76 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Safety Razor — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **safety razor**
**Launch it**
A $2.4M/yr market growing +1.3% this quarter with returns at 1.2% — clears our launch bar.
Market size 95Growth 27Conversion 56Competition 53Returns 91Price range 87Avg price 92Brand share 53Review moat 23Quality gap 67
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.3M searches
**Avg price**
**Great****$21.76**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.02–$81.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,433.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, safety razor is a $2.4M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety razor market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**23%**
- Bambaw33% - BULIMICA17% - Vikings Blade13% - MANSCAPED6% - THE GROOMING SOCIETY4% - Merkur3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
60K40KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/safety-razor/trend)
## **Top safety razor search terms**
- **safety razor**928K/yr-0.1%3.3% conv. - **single blade razor**504K/yr+6.5%4.4% conv. - **single blade razors for men**171K/yr-17.5%5.3% conv. - **safety razors for men**125K/yr+2.3%3.4% conv. - **double edge razor**107K/yr+1.4%2.4% conv. - **stainless steel razor**43K/yr+53.9%2.8% conv. - **double edge safety razor**70K/yr-17.9%2.5% conv. - **single blade razors**32K/yr+51.5%2.7% conv. - **single edge razor**51K/yr-13.3%1.5% conv. - **mens safety shaving razors**35K/yr+0.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/safety-razor/search-terms)
## **Top safety razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$119K10%$239K15%$358K20%$478K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bambaw Double Edge Safety Razor for Men & Women Metal Razor with 5 Double Edge Safety Razor Blades Eco-Friendly Razor Silver**Bambaw**$17.69**4.3★20,928 rev](https://www.amazon.com/dp/B07XJQZKL2) [2**Matte Black Safety Razors for Men Reusable Metal Single Blade Razor**BULIMICA**$9.80**4.1★3,354 rev](https://www.amazon.com/dp/B0C1TYTZZQ) [3**VIKINGS BLADE Double Edge Safety Razor for Men + 5 Swedish Steel Blades + Luxury Case. Smooth Reusable Eco-Friendly (The Chieftain)**Vikings Blade**$24.18**4.5★17,367 rev](https://www.amazon.com/dp/B011L8WJIA) [4**Bambaw Safety Razor for Women with 5 Double Edge Blades Double Edge Razor Single Blade Razors for Women and Men Reusable & Plastic Free Rose Gold**Bambaw**$17.53**4.3★20,928 rev](https://www.amazon.com/dp/B07XP6NC9V) [5**MANSCAPED The Plow 2.0 Premium Single Blade Double-Edged Safety Face Razor for Men**MANSCAPED**$33.13**4.5★5,890 rev](https://www.amazon.com/dp/B08DG712BP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOBIY Double Edge Safety Razor: Eco-Friendly Single Blade Razors for Men & Women Metal Razor for Smooth Daily Shaving - Included Gifts for Fathers Day**SOBIY**$13.40**26 rev3mo ago](https://www.amazon.com/dp/B0GWRRLM96) [**Bambaw Safety Razor for Men with 5 Blades Double Edge Safety Razors for Men Sustainable Single Blade Razor Zero Waste Metal Razors - Black**Bambaw**$17.66**20,928 rev1y ago](https://www.amazon.com/dp/B0F32XC453) [**Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor**BULIMICA**$9.76**3,354 rev1y ago](https://www.amazon.com/dp/B0F1N34ZZR) [**KEROPY Single Blade Safety Razor for Men**Keropy**$14.73**429 rev1y ago](https://www.amazon.com/dp/B0DNG9PLWK) [**The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave**THE GROOMING SOCIETY**$9.05**600 rev1y ago](https://www.amazon.com/dp/B0DDT5Z6M8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SOBIY Double Edge Safety Razor: Eco-Friendly Single Blade Razors for Men & Women Metal Razor for Smooth Daily Shaving - Included Gifts for Fathers Day**SOBIY**$13.40**4.9★**▲ 310%**](https://www.amazon.com/dp/B0GWRRLM96) [**Bevel Safety Razor with Brass Weighted Handle and 10 Double Edge Safety Razor Blade Refills Single Blade Razor for Men Designed for Coarse Hair to Prevent Razor Bumps Black**Bevel**$45.29**4.2★**▲ 182%**](https://www.amazon.com/dp/B0BXFLMXNL) [**Bic Metal Quality Disposable Mens Shaving Razors Best Single Blade 10-Count**BIC**$8.41**4.4★**▲ 131%**](https://www.amazon.com/dp/B01DJQDB2A) [**The Grooming Society Double Edge Safety Razor for Women Purple with 10 Blades and Silicone Cover - Durable Metal Eco-Friendly Single Blade Razor - Closed Smooth Shave**THE GROOMING SOCIETY**$9.05**4.5★**▲ 72%**](https://www.amazon.com/dp/B0DDT5Z6M8) [**Matte Rose Gold Safety Razor for Women Reusable Metal Single Blade Razor**BULIMICA**$9.76**4.1★**▲ 70%**](https://www.amazon.com/dp/B0F1N34ZZR)
**~~View all trending →~~**
## **What buyers say about safety razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality, after months of use it still performs well”*
**Value For Money**16%
*“Great value”*
**Ease Of Use**9%
*“easy to replace”*
**Soft Feel**5%
*“Smooth shave”*
**Durability**5%
*“Durable metal material”*
**Design-Overall**4%
*“It is well built”*
**Safe To Use**4%
*“safe while using it”*
**Advertised Vs Actual Product**3%
*“Exactly what I was wanting”*
**Efficiency**3%
*“Does job well”*
**Weight Light**2%
*“The razor is neither too heavy nor too light”*
### **What buyers complain about **
**Durability**16%
*“Didnt last”*
**Quality-Overall**11%
*“Terrible quality control by Amazon”*
**Ease Of Use**8%
*“Not convenient to use”*
**Value For Money**7%
*“Waste of money”*
**Functionality-Overall**6%
*“it performs poorly for me”*
**Allergies**4%
*“Painful :/ This razor caused irritation”*
**Size-Overall**4%
*“Not fit for purpose”*
**Weight Heavy**3%
*“Its a little heavier than you might be used to”*
**Sensitivity-Overall**3%
*“I have extremely sensitive skin however”*
**Design-Overall**3%
*“Terrible handle design”*
### **Top return reasons **
**Functionality-Overall**22%
**Advertised Vs Actual Product**11%
**Size-Overall**7%
**Quality-Overall**6%
**Ease Of Use**6%
**Defective Material/Parts**5%
**Damage/Burn Hair**5%
**Weight Heavy**4%
**Comfort-Overall**4%
**Product Condition**4%
## **Common questions**
- **Is safety razor profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Launch it (63/100).
- **How competitive is the safety razor niche?**
- 17 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in safety razor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 1.2%.
- **When does demand for safety razor peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the safety razor niche?**
- Listings span $8.02–$81.96; the average listing price is $21.76 (sweet spot $15–$100). The average incumbent carries 8,434 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)