---
title: "S Curl — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/s-curl"
last_updated: "2026-08-10T21:49:37.039Z"
locale: en
meta:
description: "Niche score 49/100 · $175K/yr market · 184K searches/yr · $11.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $175K/yr market · 184K searches/yr · $11.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S Curl — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **s curl**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 43Conversion 80Competition 30Returns 97Price range 44Avg price 48Brand share 2Review moat 62Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,025.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.71**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.04–$22.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$175K**
$175K/yr · 184K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, s curl is a $175K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s curl market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$176K–$234K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**150**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Luster's34% - Luster's Scurl34% - Luster21% - African Pride5% - Pro-line Racing4% - Generic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/s-curl/trend)
## **Top s curl search terms**
- **s curl**45K/yr+4.3%9.1% conv. - **s curl texturizer**18K/yr+137.3%10.1% conv. - **scurl texturizer**23K/yr+16.3%9.5% conv. - **scurl**24K/yr+27.9%7.8% conv. - **jheri curl**11K/yr+102.6%0.6% conv. - **texturizer for men**6K/yr+9.8%8.7% conv. - **s curl texturizer for men**19K/yr-67.1%10.0% conv. - **curl texturizer**6K/yr-3.8%4.0% conv. - **lusters s curl texturizer**4K/yr+31.3%10.2% conv. - **scurl texturizer for men**4K/yr+21.0%9.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/s-curl/search-terms)
## **Top s curl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$26K20%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**S Curl Texturizer Wave & Curl Creme -Regular**Luster**$13.85**4.4★460 rev](https://www.amazon.com/dp/B071X876PV) [2**Luster Hair S Curl Text Super 1 KI**Luster's Scurl**$9.42**4.4★607 rev](https://www.amazon.com/dp/B0048ZEOAU) [3**Lusters SCurl Comb Thru Texturizer Kit (Regular Strength)**Luster's**$9.21**4.2★823 rev](https://www.amazon.com/dp/B000TGC6S4) [4**S Curl Texturizer Wave & Curl Creme -Extra Strength**Luster's**$14.03**4.4★1,785 rev](https://www.amazon.com/dp/B01ELBL1XI) [5**Lusters S-Curl Activator Moisturizer No Drip 8-Ounce Spray Bottle**Luster's Scurl**$8.82**4.6★1,063 rev](https://www.amazon.com/dp/B000KOOI68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Luster SCurl Extra Strength Texturizer**Generic**$15.61**3 rev7mo ago](https://www.amazon.com/dp/B0G4M9RQPQ) [**S Curl Texturizer Wave & Curl Creme -Regular**Luster**$13.85**460 rev8y ago](https://www.amazon.com/dp/B071X876PV) [**S Curl Texturizer Styling Spray**Luster**$8.69**271 rev8y ago](https://www.amazon.com/dp/B07FL4Z2C1) [**African Pride Olive Miracle Curls and Coils Texturizer**African Pride**$9.84**2,324 rev10y ago](https://www.amazon.com/dp/B01BERC45G) [**Lusters Curl Text Kit Size 1 Clay Infused with Olive and Argan Oils For Curly Hair Regular 1kit**Luster's**$9.33**425 rev10y ago](https://www.amazon.com/dp/B0167JYSQO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lusters Scurl Texturizer Stylin Gel for Waves & Shortcuts by Lusters**Luster's Scurl**$6.04**4.7★**▲ 172%**](https://www.amazon.com/dp/B006XY5UU2) [**Luster SCurl Extra Strength Texturizer**Generic**$15.61**4.2★**▲ 93%**](https://www.amazon.com/dp/B0G4M9RQPQ) [**Comb-Thru Regular Texturizer by Pro-Line**Pro-line Racing**$9.18**4.2★**▲ 84%**](https://www.amazon.com/dp/B01GR14344) [**Lusters SCurl Regular Strength Texturizer**Luster's**$15.35**4.3★**▲ 78%**](https://www.amazon.com/dp/B000142J2W) [**African Pride Olive Miracle Curls and Coils Texturizer**African Pride**$9.84**4.1★**— 6%**](https://www.amazon.com/dp/B01BERC45G)
**~~View all trending →~~**
## **What buyers say about s curl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great gel product”*
**Hair Styling**9%
*“My son loves this for his curls”*
**Advertised Vs Actual Product**8%
*“works as advertised”*
**Moist/Dry**7%
*“moisturized”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**5%
*“Makes hair soft and manageable”*
**Efficiency**4%
*“effective”*
**Value For Money**4%
*“Definitely worth the price”*
**Smell**4%
*“has a light scent to it”*
**Suitability Curly Hair**4%
*“Curly hair is cool”*
### **What buyers complain about **
**Value For Money**13%
*“A bit pricey”*
**Functionality-Overall**8%
*“This does not work”*
**Leak-Proof**8%
*“there was leakage around the bottle”*
**Suitability Short Hair**7%
*“will not apply on my childs hair”*
**Hair Related**6%
*“apparently there have been a change in the product or my hair texture has changed”*
**Advertised Vs Actual Product**5%
*“I know this is not what its supposed to look like”*
**Suitability Straight Hair**5%
*“it did not straighten my hair like bone straight”*
**Suitability Curly Hair**4%
*“I still have absolutely no curls left”*
**Quality-Overall**4%
*“Trash”*
**Moist/Dry**3%
*“didnt provide any moisture”*
### **Top return reasons **
**Leak-Proof**42%
**Advertised Vs Actual Product**12%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Suitability Short Hair**4%
**Product Condition**3%
**Value For Money**3%
**Moist/Dry**2%
**Size-Overall**2%
**Damage/Burn Hair**2%
## **Common questions**
- **Is s curl profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the s curl niche?**
- 6 brands and 150 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in s curl?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Leak-Proof. The return rate is 0.7%.
- **When does demand for s curl peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the s curl niche?**
- Listings span $6.04–$22.14; the average listing price is $11.71 (sweet spot $15–$100). The average incumbent carries 1,025 reviews — the moat a new listing must climb.
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