---
title: "Rue 21 Perfume for Women — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rue-21-perfume-for-women"
last_updated: "2026-08-10T21:04:51.614Z"
locale: en
meta:
description: "Niche score 37/100 · $97K/yr market · 111K searches/yr · $25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $97K/yr market · 111K searches/yr · $25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rue 21 Perfume for Women — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **rue 21 perfume for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 19Conversion 42Competition 11Returns 100Price range 91Avg price 95Brand share 0Review moat 44Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.62–$38.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,119.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$97K**
$97K/yr · 111K searches
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rue 21 perfume for women is a $97K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rue 21 perfume for women market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$103K–$129K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **70%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Curve39% - Rue 2129% - oleum crete24% - Liz Claiborne6% - Kenneth Cole3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rue-21-perfume-for-women/trend)
## **Top rue 21 perfume for women search terms**
- **rue 21 black**34K/yr-4.8%1.1% conv. - **curve black cologne for men**19K/yr-9.7%8.8% conv. - **rue 21 black cologne**12K/yr-5.3%0.7% conv. - **curve black**11K/yr-7.8%7.0% conv. - **black rue 21 cologne for men**7K/yr+9.0%1.3% conv. - **rue 21 black cologne for men**9K/yr-55.5%1.8% conv. - **cj black cologne rue 21**4K/yr-20.6%0.1% conv. - **cj black cologne**3K/yr-16.5%0.2% conv. - **curve black cologne**4K/yr+9.9%8.2% conv. - **black rue 21**3K/yr-22.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rue-21-perfume-for-women/search-terms)
## **Top rue 21 perfume for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Curve Black Mens Cologne Fragrance Spray Casual Day or Night Scent 4.2 fl oz**Curve**$23.08**4.6★8,549 rev](https://www.amazon.com/dp/B00IIE6CNE) [2**Royal Fragrance Double Black 3.3 Ounces Mens Eau de Toilette Spray Cologne**oleum crete**$13.62**4.2★230 rev](https://www.amazon.com/dp/B07RL8TVZF) [3**Rue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)**Rue 21**$28.93**4.7★145 rev](https://www.amazon.com/dp/B0BM4YMJ67) [4**Rue 21 CJ Black Mens Cologne Spray - 1.7 fl oz (50 ml)**Rue 21**$34.67**4.7★1,151 rev](https://www.amazon.com/dp/B0BM4WRCBW) [5**Rue 21 21 Black Eau De Parfum Womens Perfume Spray - 1.7 fl oz (50 ml)**Rue 21**$24.32**4.6★947 rev](https://www.amazon.com/dp/B0BM5B8F3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rue 21 Gold Womens Perfume Spray - 1.7 fl oz (50 ml)**Rue 21**$20.80**179 rev2y ago](https://www.amazon.com/dp/B0DDVWMHD9) [**LIZ CLAIBORNE Curve Black For Men - 4 Piece Gift Set - 4.2 Oz Eau De Cologne Spray 3.4 Oz After Shave Balm 3.4 Oz Shower Gel 1.7 Oz Deodorant**Liz Claiborne**$34.15**21 rev3y ago](https://www.amazon.com/dp/B0F3ZY8CCW) [**Rue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)**Rue 21**$28.93**145 rev3y ago](https://www.amazon.com/dp/B0BM4YMJ67) [**Rue 21 CJ Black Mens Cologne Spray - 1.7 fl oz (50 ml)**Rue 21**$34.67**1,151 rev3y ago](https://www.amazon.com/dp/B0BM4WRCBW) [**Rue 21 21 Black Eau De Parfum Womens Perfume Spray - 1.7 fl oz (50 ml)**Rue 21**$24.32**947 rev3y ago](https://www.amazon.com/dp/B0BM5B8F3Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rue 21 CJ White Mens Cologne Spray - 1.7 fl oz (50 ml)**Rue 21**$28.93**4.7★**▲ 141%**](https://www.amazon.com/dp/B0BM4YMJ67) [**Rue 21 Gold Womens Perfume Spray - 1.7 fl oz (50 ml)**Rue 21**$20.80**4.6★**▲ 113%**](https://www.amazon.com/dp/B0DDVWMHD9) [**Royal Fragrance Double Black 3.3 Ounces Mens Eau de Toilette Spray Cologne**oleum crete**$13.62**4.2★**▲ 30%**](https://www.amazon.com/dp/B07RL8TVZF) [**Rue 21 CJ Red Cologne Spray for Guys 1.7 Fl Oz**Rue 21**$38.87**4.7★**▲ 18%**](https://www.amazon.com/dp/B01MU1DRQV) [**Kenneth Cole Black Eau de Toilette Body Spray Cologne for Men 0.5 Fl. Oz.**Kenneth Cole**$15.81**4.6★**▲ 16%**](https://www.amazon.com/dp/B00VK5HMXC)
**~~View all trending →~~**
## **What buyers say about rue 21 perfume for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Long lasting scent”*
**Gifting Purpose**6%
*“Great Christmas gift”*
**Value For Money**5%
*“It's an excellent value for the money”*
**Advertised Vs Actual Product**5%
*“Item just as described”*
**Size-Overall**2%
*“The product fits easily in the palm of your hand”*
**Quality-Overall**2%
*“Excellent product”*
**Certifications**1%
*“Teenager approved”*
**Ease Of Use**1%
*“Easy to like”*
**Breathability**1%
*“Breathtaking smell”*
**Suction**1%
*“Sprayer works well”*
### **What buyers complain about **
**Smell**40%
*“smells like pure rubbing alcohol”*
**Size-Overall**25%
*“is VERY small”*
**Value For Money**6%
*“Dont shop by price”*
**Quality-Overall**5%
*“Junk”*
**Alcohol Content**4%
*“it was literally just rubbing alcohols or something”*
**Durability**3%
*“doesn't last”*
**Color**2%
*“Its not Double Black”*
**Allergies**2%
*“And it seems to trigger some sort of allergic reaction”*
**Strength**1%
*“Kinda weak”*
## **Common questions**
- **Is rue 21 perfume for women profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 10 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the rue 21 perfume for women niche?**
- 5 brands and 63 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rue 21 perfume for women?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for rue 21 perfume for women peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the rue 21 perfume for women niche?**
- Listings span $13.62–$38.87; the average listing price is $25.71 (sweet spot $15–$100). The average incumbent carries 2,120 reviews — the moat a new listing must climb.
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