---
title: "Ruby Woo Mac Lipstick — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ruby-woo-mac-lipstick"
last_updated: "2026-08-06T20:00:14.809Z"
locale: en
meta:
description: "Niche score 38/100 · $116K/yr market · 169K searches/yr · $15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $116K/yr market · 169K searches/yr · $15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ruby Woo Mac Lipstick — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **ruby woo mac lipstick**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 53Competition 21Returns 96Price range 47Avg price 77Brand share 9Review moat 13Quality gap 45
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.67**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$1.05–$27.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 169K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****25,641**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ruby woo mac lipstick is a $116K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ruby woo mac lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**177**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- MAC76% - MAYBELLINE9% - Cyber Scents8% - e.l.f.2% - REVLON2% - The Lip Bar2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ruby-woo-mac-lipstick/trend)
## **Top ruby woo mac lipstick search terms**
- **ruby woo mac lipstick**50K/yr-8.7%5.5% conv. - **mac ruby woo lipstick**40K/yr-1.7%5.3% conv. - **blue red lipstick**21K/yr-3.9%1.1% conv. - **mac ruby woo**14K/yr+5.3%3.9% conv. - **ruby woo**14K/yr-7.1%3.3% conv. - **red lipstick with blue undertone**10K/yr-2.2%0.9% conv. - **ruby woo lipstick**6K/yr+3.9%3.9% conv. - **mac lipstick ruby woo**6K/yr+15.1%5.6% conv. - **mac ruby woo matte lipstick**5K/yr-18.1%5.3% conv. - **ruby woo mac**2K/yr-6.0%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ruby-woo-mac-lipstick/search-terms)
## **Top ruby woo mac lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick**MAC**$24.03**4.5★393 rev](https://www.amazon.com/dp/B0D2Y7HVM6) [2**MAC Retro Matte Lipstick Ruby Woo 1 Count Multicolor 0.10 Ounce**MAC**$24.80**4.6★2,424 rev](https://www.amazon.com/dp/B01BAOEW62) [3**Mac Lip Care -Ruby Woo - Retro Matte Lipstick 0.1 Oz by Cyber Scents**Cyber Scents**$27.38**4.5★33 rev](https://www.amazon.com/dp/B0014GZSGK) [4**MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz**MAC**$25.47**4.6★435 rev](https://www.amazon.com/dp/B07NDP9WQQ) [5**MAC Little Lipstick Color Ruby Woo Red Mini (MACS7P004)**MAC**$19.85**4.4★220 rev](https://www.amazon.com/dp/B0767R5RSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick**MAC**$24.03**393 rev2y ago](https://www.amazon.com/dp/B0D2Y7HVM6) [**The Lip Bar - Nonstop Liquid Matte Lipstick Mini 2-Pack Bawse Lady (Blue Red) + Rich Auntie (Deep Berry) - High Pigment - One Swipe - Long Lasting - Jojoba Oil & Vitamin E - Vegan - .05 fl oz each**The Lip Bar**$14.49**1,831 rev2y ago](https://www.amazon.com/dp/B0CPRMSGS7) [**e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free No Regrets**e.l.f.**$7.13**6,462 rev3y ago](https://www.amazon.com/dp/B0BSP2QC9F) [**MAC Retro Matte Lipstick - Rub Ruby Woo Lipstick Women 0.1 oz**MAC**$25.47**435 rev4y ago](https://www.amazon.com/dp/B07NDP9WQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 249%**](https://www.amazon.com/dp/B0FTT9WMD9) [**Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick**MAC**$24.03**4.5★**▲ 120%**](https://www.amazon.com/dp/B0D2Y7HVM6) [**Mac Cosmetics/lip Pencil Ruby Woo .05 Oz (1.45 Ml)**MAC**$23.22**4.6★**▲ 92%**](https://www.amazon.com/dp/B00SZCM6DE) [**Mac Lip Care -Ruby Woo - Retro Matte Lipstick 0.1 Oz by Cyber Scents**Cyber Scents**$27.38**4.5★**▲ 72%**](https://www.amazon.com/dp/B0014GZSGK) [**MAC Retro Matte Lipstick - All Fired Up Lipstick Women 0.1 oz**MAC**$25.66**4.3★**▲ 49%**](https://www.amazon.com/dp/B0757N6NVG)
**~~View all trending →~~**
## **What buyers say about ruby woo mac lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**49%
*“Great color choices”*
**Quality-Overall**7%
*“high quality lipstick”*
**Value For Money**6%
*“They are very affordable”*
**Soft Feel**6%
*“It is soft and creamy”*
**Durability**5%
*“Long lasting & true to color”*
**Moist/Dry**4%
*“the moisturizing qualities”*
**Ease Of Application**3%
*“Easy to apply”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Color Fading/Discoloration**2%
*“Great color stays on”*
**Coverage**2%
*“good coverage”*
### **What buyers complain about **
**Color**25%
*“Not red”*
**Moist/Dry**13%
*“very very dry”*
**Ease Of Application**4%
*“the application is poor”*
**Durability**3%
*“Broke very easily”*
**Smudge Resistance**3%
*“It is not smudge resistant”*
**Value For Money**3%
*“Waste of money”*
**Allergies**3%
*“Allergic Reaction”*
**Texture/Consistency-Overall**2%
*“The texture feels overly slick”*
**Size-Overall**2%
*“Very small”*
**Advertised Vs Actual Product**1%
*“False advertisement, comes off”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Moist/Dry**4%
**Functionality-Overall**2%
**Value For Money**2%
**Texture/Consistency-Overall**2%
**Stain Resistance**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
## **Common questions**
- **Is ruby woo mac lipstick profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ruby woo mac lipstick niche?**
- 7 brands and 177 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ruby woo mac lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Ease Of Application. The return rate is 0.8%.
- **When does demand for ruby woo mac lipstick peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the ruby woo mac lipstick niche?**
- Listings span $1.05–$27.38; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 25,641 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)