---
title: "Search terms — roux - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/roux/search-terms"
last_updated: "2026-08-10T17:03:25.115Z"
locale: en
meta:
  description: "Niche score 37/100 · $173K/yr market · 139K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $173K/yr market · 139K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — roux - Flapen"
---

# **roux**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 82Competition 3Returns 100Price range 48Avg price 69Brand share 0Review moat 50Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.32**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,495.33**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$7.37–$21.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$173K**

$173K/yr · 139K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms