---
title: "Roux — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/roux"
last_updated: "2026-08-10T15:04:41.094Z"
locale: en
meta:
description: "Niche score 37/100 · $173K/yr market · 139K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $173K/yr market · 139K searches/yr · $14.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Roux — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **roux**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 82Competition 3Returns 100Price range 48Avg price 69Brand share 0Review moat 50Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,495.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.37–$21.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$173K**
$173K/yr · 139K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roux is a $173K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roux market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$215K–$286K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Roux55% - SAVOIE'S30% - Tony Chachere's12% - Kary's Roux3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/roux/trend)
## **Top roux search terms**
- **roux**54K/yr-21.6%5.7% conv. - **roux rejuvenating keratin repair and shine**10K/yr+146.6%13.6% conv. - **roux mix for gumbo**29K/yr-66.3%7.3% conv. - **gumbo roux**18K/yr-43.7%4.3% conv. - **roux keratin**4K/yr+51.9%1.0% conv. - **roux rejuvenating keratin repair and shine leave in treatment**4K/yr+72.4%0.6% conv. - **roux mix**6K/yr-25.1%7.4% conv. - **roux keratin leave in treatment**6K/yr-58.7%7.7% conv. - **gumbo roux in a jar**5K/yr-70.3%5.5% conv. - **jar roux**2K/yr-47.5%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/roux/search-terms)
## **Top roux products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$78K60%$104K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roux Argan Oil Keratin Repair & Shine Leave in Treatment Rejuvinating Formula for Damaged Hair 8.45 Fl Oz**Roux**$10.47**4.7★3,390 rev](https://www.amazon.com/dp/B003JMYB7Y) [2**SAVOIES Old Fashioned Dark Roux (16 oz)**SAVOIE'S**$12.87**4.6★1,851 rev](https://www.amazon.com/dp/B007JB7ODY) [3**Savoie Old Fashion Dark Roux (2pk)**SAVOIE'S**$20.70**4.7★1,519 rev](https://www.amazon.com/dp/B017MX5U3O) [4**Tony Chacheres Instant Roux Mix 10.0 Ounces**Tony Chachere's**$7.37**4.7★1,468 rev](https://www.amazon.com/dp/B001EBPIDS) [5**SAVOIES Old Fashioned Light Roux (16 oz)**SAVOIE'S**$12.57**4.6★191 rev](https://www.amazon.com/dp/B007GQGAYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Karys Original Roux 16oz (Pack of 2) - Rich and Authentic Cajun Flavor - Best For Gumbo Stews and Etouffee - Elevate your cooking with the rich and flavorful Karys Roux**Kary's Roux**$21.94**553 rev10y ago](https://www.amazon.com/dp/B08KQKSPCK) [**Savoie Old Fashion Dark Roux (2pk)**SAVOIE'S**$20.70**1,519 rev10y ago](https://www.amazon.com/dp/B017MX5U3O) [**SAVOIES Old Fashioned Dark Roux (16 oz)**SAVOIE'S**$12.87**1,851 rev14y ago](https://www.amazon.com/dp/B007JB7ODY) [**Roux Argan Oil Keratin Repair & Shine Leave in Treatment Rejuvinating Formula for Damaged Hair 8.45 Fl Oz**Roux**$10.47**3,390 rev16y ago](https://www.amazon.com/dp/B003JMYB7Y) [**Tony Chacheres Instant Roux Mix 10.0 Ounces**Tony Chachere's**$7.37**1,468 rev17y ago](https://www.amazon.com/dp/B001EBPIDS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roux Argan Oil Keratin Repair & Shine Leave in Treatment Rejuvinating Formula for Damaged Hair 8.45 Fl Oz**Roux**$10.47**4.7★**▲ 111%**](https://www.amazon.com/dp/B003JMYB7Y) [**Tony Chacheres Instant Roux Mix 10.0 Ounces**Tony Chachere's**$7.37**4.7★**— 4%**](https://www.amazon.com/dp/B001EBPIDS) [**SAVOIES Old Fashioned Light Roux (16 oz)**SAVOIE'S**$12.57**4.6★**▼ 25%**](https://www.amazon.com/dp/B007GQGAYQ) [**Savoie Old Fashion Dark Roux (2pk)**SAVOIE'S**$20.70**4.7★**▼ 26%**](https://www.amazon.com/dp/B017MX5U3O) [**Karys Original Roux 16oz (Pack of 2) - Rich and Authentic Cajun Flavor - Best For Gumbo Stews and Etouffee - Elevate your cooking with the rich and flavorful Karys Roux**Kary's Roux**$21.94**4.3★**▼ 55%**](https://www.amazon.com/dp/B08KQKSPCK)
**~~View all trending →~~**
## **What buyers say about roux**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Ease Of Use**18%
*“Easy to use”*
**Taste-Overall**15%
*“As delicious as homemade”*
**Smell**11%
*“Beautiful smell and my favorite of smell of my leave-ins”*
**Flavor**7%
*“Has a wonderful flavor”*
**Soft Feel**4%
*“It leaves my hair feeling soft”*
**Moist/Dry**3%
*“Great for dry, frizzy hair”*
**Value For Money**3%
*“Great find for the $”*
**Texture/Consistency-Overall**3%
*“The texture is exactly what you would expect”*
**Advertised Vs Actual Product**2%
*“Exactly as ordered”*
### **What buyers complain about **
**Taste-Overall**15%
*“Gave my food too much of a burnt taste”*
**Ingredients-Overall**13%
*“The worst ingredients”*
**Value For Money**11%
*“waste of money”*
**Leak-Proof**8%
*“Leaking bottle”*
**Ease Of Use**5%
*“hard to get out of jar”*
**Contamination**5%
*“One of the jar was cracked the ingredients was seeping out”*
**Burnt/Roasted/Overbaked**5%
*“Unfortunately, the roux tasted burnt out of the jar and into the gumbo”*
**Texture/Consistency-Overall**5%
*“I was disappointed in the overall texture while following the directions to prepare explicitly”*
**Oily/Greasy**4%
*“When it dries it makes your hair feel greasy and sticky and it keeps getting tangled”*
**Quality-Overall**3%
*“although theyre not perfect I already feel a deeper moistened difference”*
## **Common questions**
- **Is roux profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 6 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the roux niche?**
- 4 brands and 76 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in roux?**
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for roux peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the roux niche?**
- Listings span $7.37–$21.94; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.
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