---
title: "Rosemary Lotion — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rosemary-lotion"
last_updated: "2026-08-10T18:40:05.378Z"
locale: en
meta:
description: "Niche score 50/100 · $151K/yr market · 53K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $151K/yr market · 53K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rosemary Lotion — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **rosemary lotion**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 32Growth 25Conversion 85Competition 50Returns 98Price range 87Avg price 95Brand share 9Review moat 24Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.77–$99.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 53K searches
**Growth**
**Bad****-0.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,983.27**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rosemary lotion is a $151K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rosemary lotion market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$121K–$151K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**2%**
- Aveda86% - C. O. Bigelow3% - Hempz3% - Difeel2% - Handcraft Blends2% - Deep Steep2% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -0.0% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rosemary-lotion/trend)
## **Top rosemary lotion search terms**
- **aveda lotion**25K/yr-1.0%9.2% conv. - **aveda body lotion**9K/yr-2.0%8.1% conv. - **aveda moisturizer**6K/yr+14.4%9.8% conv. - **rosemary lotion**5K/yr+5.1%3.2% conv. - **rosemary mint lotion**4K/yr-9.2%4.5% conv. - **aveda lotion body**4K/yr-9.9%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rosemary-lotion/search-terms)
## **Top rosemary lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz**Aveda**$39.61**4.5★118 rev](https://www.amazon.com/dp/B00SBWQY68) [2**Aveda Botanical Kinetics Hydrating Lotion | Daily Face Moisturizer for All Skin Types | with Coconut Jojoba Caffeine Aloe 5 Fl Oz**Aveda**$37.40**4.8★796 rev](https://www.amazon.com/dp/B0051RY4HM) [3**Aveda Shampure Body Lotion | with Certified Organic Olive Oil | with Calming Aroma of Lavender Ylang Ylang Petitgrain 6.7 Fl Oz**Aveda**$36.71**4.3★326 rev](https://www.amazon.com/dp/B00GDEXG2Q) [4**Aveda Rosemary Mint Body Lotion | Lightweight Cooling Lotion with Menthol | with Invigorating Aroma of Certified Organic Peppermint & Rosemary 6.7 Fl Oz**Aveda**$36.17**4.5★438 rev](https://www.amazon.com/dp/B002CMLSTG) [5**Aveda Hand Relief Moisturizing Creme | Rich Hand Cream | with Andiroba Oil 4.2 Fl Oz**Aveda**$27.51**4.6★2,509 rev](https://www.amazon.com/dp/B0013V3F52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aveda Botanical Kinetics Hydrating Treatment Lotion | Moisturizing Skin Essence | for All Skin Types | 99% Naturally Derived* 5 Fl Oz**Aveda**$34.78**71 rev1y ago](https://www.amazon.com/dp/B08F4PC93C) [**HEMPZ Herbal Body Moisturizer Rosemary & Mint Travel Mini 2.25 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men**Hempz**$7.51**50 rev2y ago](https://www.amazon.com/dp/B0D326SLSP) [**Native Body Lotion Eucalyptus & Mint 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$13.97**4,710 rev2y ago](https://www.amazon.com/dp/B0CZPTMPXV) [**HEMPZ Body Moisturizer Rosemary & Mint 17 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men**Hempz**$16.82**223 rev2y ago](https://www.amazon.com/dp/B0CYQC4V93) [**Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body**Handcraft Blends**$9.78**57,050 rev3y ago](https://www.amazon.com/dp/B0BBSDNX7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body**Handcraft Blends**$9.78**4.6★**▲ 111%**](https://www.amazon.com/dp/B0BBSDNX7W) [**Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz**Aveda**$39.61**4.5★**▲ 50%**](https://www.amazon.com/dp/B00SBWQY68) [**C.O. Bigelow Rosemary Mint Body Lotion Village Perfumer Moisturizing Body Lotion with Aloe Vera Borage Oil & Olive Oil 10 Fl Oz**C. O. Bigelow**$21.78**4.6★**▲ 24%**](https://www.amazon.com/dp/B08WFDDQ94) [**Aveda Botanical Kinetics All-Sensitive Lotion | Daily Moisturizer for Sensitive Skin | Fragrance-Free 5 Fl Oz**Aveda**$36.42**4.7★**▲ 22%**](https://www.amazon.com/dp/B06WW261VR) [**Difeel Hand Cream with Rosemary 100% Pure Natural Oils and Vitamin E 1.4 ounce**Difeel**$5.77**4.2★**▲ 17%**](https://www.amazon.com/dp/B01DCHQM9A)
**~~View all trending →~~**
## **What buyers say about rosemary lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Excellent moisturizer”*
**Smell**17%
*“Good scent”*
**Quality-Overall**10%
*“Excellent Product”*
**Soft Feel**9%
*“very smooth”*
**Value For Money**5%
*“worth the money”*
**Suitability Dry Skin**4%
*“It does seriously work for dry skin”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Thickness**2%
*“Not too thick”*
**Oily/Greasy**2%
*“even though its oil as long as you dont use too much doesnt look oily just gives a great shine”*
**Absorbency**2%
*“It does absorb well”*
### **What buyers complain about **
**Smell**24%
*“No smell”*
**Motor Power**7%
*“broken pump”*
**Value For Money**7%
*“It is expensive”*
**Thickness**5%
*“Very thick,”*
**Allergies**4%
*“makes your head feel itchy”*
**Adhesion/Stickiness**4%
*“sticky does not make skin soft”*
**Functionality-Overall**4%
*“Does not work”*
**Oily/Greasy**3%
*“The tinyest amount makes my hair super greasy”*
**Moist/Dry**3%
*“you dont need tons of moisture”*
**Ease Of Use**2%
*“Cant open”*
### **Top return reasons **
**Smell**26%
**Motor Power**15%
**Size-Overall**12%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Leak-Proof**4%
**Adhesion/Stickiness**3%
**Moist/Dry**3%
**Oily/Greasy**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is rosemary lotion profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 22 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the rosemary lotion niche?**
- 8 brands and 59 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in rosemary lotion?**
- Top complaints mined from reviews: Smell, Motor Power, Value For Money. The return rate is 0.5%.
- **What does it cost to enter the rosemary lotion niche?**
- Listings span $5.77–$99.21; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 5,983 reviews — the moat a new listing must climb.
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