---
title: "Rosehip Oil — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rosehip-oil"
last_updated: "2026-08-10T15:30:00.813Z"
locale: en
meta:
description: "Niche score 58/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rosehip Oil — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **rosehip oil**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 82Competition 36Returns 96Price range 68Avg price 68Brand share 62Review moat 23Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.9M searches
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.30–$29.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,401.14**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, rosehip oil is a $2.4M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rosehip oil market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.1M–$2.8M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**27%**
- Cliganic20% - Yoken18% - PURA D'OR14% - MMPANG10% - The Ordinary6% - Kate Blanc Cosmetics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
45K35KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rosehip-oil/trend)
## **Top rosehip oil search terms**
- **rosehip oil**705K/yr-3.3%9.6% conv. - **rosehip oil for face**235K/yr-34.9%11.2% conv. - **rose hip oil**162K/yr-13.8%11.0% conv. - **rosehip seed oil organic cold pressed**74K/yr+88.2%10.0% conv. - **rosehip seed oil**123K/yr-6.8%9.4% conv. - **aceite de rosa mosqueta**86K/yr+23.7%3.4% conv. - **organic rosehip oil**66K/yr-2.5%8.6% conv. - **rosa mosqueta oil 100 pure organic**43K/yr+49.5%4.2% conv. - **rosa mosqueta**58K/yr+10.9%2.1% conv. - **rose hip oil organic for face**67K/yr-20.7%11.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rosehip-oil/search-terms)
## **Top rosehip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$120K10%$241K15%$361K20%$481K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cliganic Organic Rosehip Seed Oil for Face 100% Pure | Natural Cold Pressed Unrefined Non-GMO | Carrier Oil for Skin Hair & Nails**Cliganic**$9.89**4.6★28,779 rev](https://www.amazon.com/dp/B07G14PWZN) [2**Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz**Yoken**$9.23**4.7★1,755 rev](https://www.amazon.com/dp/B0DXFNZ4LT) [3**PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic**PURA D'OR**$13.92**4.4★51,485 rev](https://www.amazon.com/dp/B00KI3Z2UW) [4**MMPANG Organic Rosehip Seed Oil for Face USDA Certified Cold Pressed**MMPANG**$8.30**4.7★986 rev](https://www.amazon.com/dp/B0DRG4F5DM) [5**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★6,267 rev](https://www.amazon.com/dp/B071WJB3ZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BodyJ4You Rosehip Oil for Face - 100% Pure Natural USDA Organic Cold Pressed - Hydrating Skin Hair Nails Anti-Aging Wrinkle Scar Treatment Gua Sha - Non-GMO Undiluted Carrier - Glass Bottle 1 Fl Oz**BodyJ4You**$9.75**704 rev1y ago](https://www.amazon.com/dp/B0FBYTKGD6) [**PHATOIL Organic Rosehip Oil for Face 4oz/118ml USDA Certified Organic Pure and Natural Cold Pressed Base Carrier Oil Massage Gua Sha for Face and Body Moisturizing for Hair and All Skin Type**PHATOIL**$9.15**762 rev1y ago](https://www.amazon.com/dp/B0F9P26H3T) [**Yoken Organic Rosehip Seed Oil for Skin & Hair Cold Pressed 8 fl oz**Yoken**$22.85**1,755 rev1y ago](https://www.amazon.com/dp/B0F93RBCBY) [**Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz**Yoken**$9.23**1,755 rev1y ago](https://www.amazon.com/dp/B0DXFNZ4LT) [**MMPANG Organic Rosehip Seed Oil for Face USDA Certified Cold Pressed**MMPANG**$8.30**986 rev1y ago](https://www.amazon.com/dp/B0DRG4F5DM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Handcraft Blends Cold-Pressed Organic Rosehip Oil | 1 Fl Oz | 100% Pure and Natural | Premium Grade Oil | Face Skin and Hair | Protect | Nourish | Carrier Oil**Handcraft Blends**$8.80**4.7★**▲ 200%**](https://www.amazon.com/dp/B0CGSR4SWX) [**Rosehip Oil USDA Organic 100% Pure Cold-Pressed & Unrefined Rosehip Oil for Face Skin & Hair Helps Reduce the Appearance of Fine Lines & Wrinkles Rose Hip Seed Oil16 fl oz Glass Bottle**Pomberries**$29.46**4.7★**▲ 95%**](https://www.amazon.com/dp/B0DQ8ZRZFK) [**Naturevibe Botanicals Rosehip Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$19.94**4.3★**▲ 46%**](https://www.amazon.com/dp/B08NDZW6PS) [**Yoken Organic Rosehip Seed Oil for Face Skin & Hair Cold Pressed 2 fl oz**Yoken**$9.23**4.7★**▲ 45%**](https://www.amazon.com/dp/B0DXFNZ4LT) [**Leven Rose Pure Rosehip Oil for Face Organic Cold Pressed 4 oz - Rose Hip Seed Oil Unrefined for Nighttime Face Moisturizer for Hair Skin & Nails**Leven Rose**$18.16**4.6★**▲ 38%**](https://www.amazon.com/dp/B01CRGK86A)
**~~View all trending →~~**
## **What buyers say about rosehip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Quality of this oil is very good”*
**Moist/Dry**10%
*“Very hydrating”*
**Suitability Combination Skin**9%
*“It cleared my skin up so good”*
**Soft Feel**8%
*“Leaves skin soft”*
**Smell**7%
*“Fragrance free”*
**Value For Money**6%
*“Good price”*
**Suitability Oily Skin**6%
*“It is not oily at all”*
**Absorbency**5%
*“absorbs beautifully”*
**Oily/Greasy**4%
*“This oil is great, absorbs well and doesnt have a greasy feeling”*
**Suitability Dry Skin**3%
*“Help with my dry skin”*
### **What buyers complain about **
**Smell**32%
*“Smells rancid”*
**Color**6%
*“the color is completely different”*
**Oily/Greasy**5%
*“Too greasy”*
**Quality-Overall**4%
*“Bad quality”*
**Leak-Proof**3%
*“leaking”*
**Allergies**3%
*“Severely irritating”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Thickness**2%
*“It used to be a deep amber color and quite thick”*
**Skin Health**2%
*“It might be because I have mixed skin types”*
**Dilute/Watery**1%
*“Returned - small of liquid was horrible”*
### **Top return reasons **
**Smell**30%
**Oily/Greasy**13%
**Advertised Vs Actual Product**9%
**Leak-Proof**9%
**Color**5%
**Size-Overall**5%
**Functionality-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Moist/Dry**2%
## **Common questions**
- **Is rosehip oil profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 21 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the rosehip oil niche?**
- 19 brands and 39 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in rosehip oil?**
- Top complaints mined from reviews: Smell, Color, Oily/Greasy. The return rate is 0.7%.
- **When does demand for rosehip oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the rosehip oil niche?**
- Listings span $8.30–$29.46; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 8,401 reviews — the moat a new listing must climb.
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