---
title: "Rosebud Salve — $931K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rosebud-salve"
last_updated: "2026-08-06T20:55:36.538Z"
locale: en
meta:
description: "Niche score 51/100 · $931K/yr market · 770K searches/yr · $11.81 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $931K/yr market · 770K searches/yr · $11.81 avg price. Soft demand (-26.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rosebud Salve — $931K/yr Amazon US Niche (2026) - Flapen"
---
# **rosebud salve**
**Worth a look**
Shows low returns (0.6%), but soft demand (-26.7% this quarter) keeps it on the watch list.
Market size 76Growth 12Conversion 88Competition 57Returns 97Price range 40Avg price 48Brand share 20Review moat 24Quality gap 27
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$931K**
$931K/yr · 770K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.81**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$1.59–$23.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,476.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rosebud salve is a $931K/yr Amazon United States market (770K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rosebud salve market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$945K–$1.2M**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**61**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**3%**
- Vaseline54% - ROSEBUD SALVE12% - Mario Badescu12% - Rosebud Perfume8% - Burt's Bees6% - Smith's5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rosebud-salve/trend)
## **Top rosebud salve search terms**
- **mario badescu lip balm**81K/yr-20.0%7.4% conv. - **vaseline rosy lips**104K/yr-41.9%10.8% conv. - **pink vaseline**53K/yr-20.6%7.0% conv. - **rosebud salve lip balm**30K/yr+27.0%12.0% conv. - **vaseline lip therapy rosy lips**67K/yr-44.2%10.3% conv. - **rosy lips vaseline**42K/yr-14.2%10.0% conv. - **rosebud salve**58K/yr-54.3%5.9% conv. - **rose lip balm**31K/yr-9.4%3.4% conv. - **smiths rosebud salve**27K/yr-8.8%8.9% conv. - **vaseline pink**32K/yr-28.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rosebud-salve/search-terms)
## **Top rosebud salve products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$47K10%$93K15%$140K20%$186K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**4.7★808 rev](https://www.amazon.com/dp/B0BBWCZLYY) [2**Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)**Vaseline**$7.74**4.5★1,209 rev](https://www.amazon.com/dp/B0DKVXQNK4) [3**Rosebud Salve Tin .8 Ounce**ROSEBUD SALVE**$7.06**4.5★6,912 rev](https://www.amazon.com/dp/B009I4PRI4) [4**Vaseline Lip Therapy Rosy Lips 3-Pack Moisturizing Lip Balm for Very Dry Lips in Mini Jars 0.25 Oz.**Vaseline**$9.48**4.6★21,960 rev](https://www.amazon.com/dp/B01JLVRHZ4) [5**Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.48**4.6★4,061 rev](https://www.amazon.com/dp/B0CL7MMJX8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**808 rev8mo ago](https://www.amazon.com/dp/B0BBWCZLYY) [**Vaseline Lip Therapy Rosy Lips Moisturizing Lip Balm - Twin Pack (2-Pack)**Vaseline**$7.74**1,209 rev1y ago](https://www.amazon.com/dp/B0DKVXQNK4) [**Burts Bees Lip Tint Balm Long Lasting 2 in 1 Duo Tinted Balm Formula Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish Rose 1 Tube**Burt's Bees**$5.18**1,113 rev1y ago](https://www.amazon.com/dp/B0DJ1PL819) [**Vaseline Healthy Daily Body Lotion with Vitamin B3 Lightweight Daily Use Moisturizing Lotion 400 ml (13.53 fl oz)**Vaseline**$16.41**13,767 rev2y ago](https://www.amazon.com/dp/B07W8GZGPP) [**Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.48**4,061 rev2y ago](https://www.amazon.com/dp/B0CL7MMJX8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rosebud Salve Tin .8 Ounce**ROSEBUD SALVE**$7.06**4.5★**▲ 218%**](https://www.amazon.com/dp/B009I4PRI4) [**Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count**Rosebud Perfume**$16.80**4.5★**▲ 163%**](https://www.amazon.com/dp/B0052GJ0I0) [**Smiths Rosebud Salve Rosebud Salve Tube 14.2 g**Smith's**$7.05**4.5★**▲ 141%**](https://www.amazon.com/dp/B0079OHBES) [**Vaseline Lip Therapy Care Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.48**4.6★**▲ 55%**](https://www.amazon.com/dp/B0CL7MMJX8) [**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**4.7★**▲ 41%**](https://www.amazon.com/dp/B0BBWCZLYY)
**~~View all trending →~~**
## **What buyers say about rosebud salve**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Great moisturizer”*
**Color**14%
*“Cute color”*
**Soft Feel**10%
*“smooth after use”*
**Smell**10%
*“light scent”*
**Quality-Overall**8%
*“Great lip care product”*
**Value For Money**5%
*“Great value”*
**Ease Of Use**2%
*“Ease of use”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
**Durability**2%
*“they never seem to break or melt”*
**Efficiency**2%
*“effective product”*
### **What buyers complain about **
**Moist/Dry**15%
*“No moisture”*
**Color**12%
*“Not red”*
**Smell**11%
*“Bad smell”*
**Size-Overall**6%
*“The containers are a bit smaller”*
**Adhesion/Stickiness**4%
*“they put stickers over the tube that you cant get off with heir sticky residue”*
**Value For Money**4%
*“Waste of money”*
**Functionality-Overall**3%
*“Doesnt Work”*
**Durability**3%
*“Does not stay at all”*
**Ease Of Use**3%
*“I wont be able to use them at all”*
**Allergies**3%
*“I actually had an allergic reaction”*
### **Top return reasons **
**Color**18%
**Smell**17%
**Advertised Vs Actual Product**14%
**Moist/Dry**8%
**Size-Overall**7%
**Value For Money**5%
**Functionality-Overall**5%
**Product Condition**4%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is rosebud salve profitable to sell on Amazon United States?**
- The niche generates $931K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the rosebud salve niche?**
- 7 brands and 61 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in rosebud salve?**
- Top complaints mined from reviews: Moist/Dry, Color, Smell. The return rate is 0.6%.
- **When does demand for rosebud salve peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the rosebud salve niche?**
- Listings span $1.59–$23.85; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.
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