---
title: "Rose Soap — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-soap"
last_updated: "2026-08-10T19:38:45.952Z"
locale: en
meta:
description: "Niche score 41/100 · $302K/yr market · 233K searches/yr · $12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $302K/yr market · 233K searches/yr · $12.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Soap — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **rose soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 23Conversion 89Competition 20Returns 99Price range 50Avg price 53Brand share 0Review moat 21Quality gap 20
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.39**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$302K**
$302K/yr · 233K searches
**Price range**
**Good****$4.47–$25.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,556.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose soap is a $302K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose soap market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$310K–$372K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**649**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Dove76% - Dr. Bronner's20% - Biofresh Cosmetics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-soap/trend)
## **Top rose soap search terms**
- **rose soap**44K/yr+1.1%2.0% conv. - **dove pink bar soap**30K/yr+20.1%13.0% conv. - **pink dove soap**20K/yr-18.1%13.9% conv. - **dove pink**20K/yr-4.8%4.9% conv. - **rose soap bar**13K/yr-7.1%2.0% conv. - **rose bar soap**10K/yr-1.9%1.9% conv. - **dr bronners pure castile soap rose**13K/yr-19.2%10.9% conv. - **dr bronners rose**11K/yr-20.3%12.6% conv. - **pink dove**9K/yr-10.7%4.3% conv. - **pink dove soap bar**12K/yr-14.0%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-soap/search-terms)
## **Top rose soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$45K30%$91K45%$136K60%$181K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent**Dove**$11.82**4.8★31,912 rev](https://www.amazon.com/dp/B00KZ23CNU) [2**Dove Beauty Bar Soap Pink Rosa 6 Bars for Soft Smooth Skin Cleans & Moisturizes 3.75 oz**Dove**$10.17**4.8★31,912 rev](https://www.amazon.com/dp/B002DUOOXO) [3**Dr. Bronners Magic Soap Pure-Castile Liquid Soap (Rose 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$16.13**4.7★7,966 rev](https://www.amazon.com/dp/B00MB8Q75Q) [4**Dove Soap Pink/Rosa 4.75 Ounce / 135g 4.75 Fl Ounce**Dove**$4.47**4.6★2,273 rev](https://www.amazon.com/dp/B00PL9R3WS) [5**Dr. Bronners - Pure-Castile Liquid Soap (Rose 8 ounce) - Made with Organic Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$11.46**4.7★7,966 rev](https://www.amazon.com/dp/B000Q36TJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent**Dove**$11.82**31,912 rev1y ago](https://www.amazon.com/dp/B00KZ23CNU) [**Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin**Dove**$10.10**3,030 rev1y ago](https://www.amazon.com/dp/B0FBGWN3YH) [**Dove Soap Pink Beauty Bar Pack (4 Soap Bars) 3-in-1 Moisturizing Face Body & Hand Soap 3.17 Oz Ea**Dove**$8.86**4,248 rev4y ago](https://www.amazon.com/dp/B0B36G12ZW) [**Dove Soap Pink Beauty Bar 12-Pack 3-in-1 Moisturizing Face Body & Hand Soap 4.75 Oz Ea**Dove**$25.46**31,912 rev6y ago](https://www.amazon.com/dp/B07VBPTJ8Y) [**Dove Soap Pink Beauty Bar 2-Pack 3-in-1 Moisturizing Face Body & Hand Soap 4.75 Oz Ea**Dove**$8.52**1,074 rev7y ago](https://www.amazon.com/dp/B07N9KVYQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Bronners Magic Soap Pure-Castile Liquid Soap (Rose 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$16.13**4.7★**▲ 110%**](https://www.amazon.com/dp/B00MB8Q75Q) [**Dove Soap Pink/Rosa 4.75 Ounce / 135g 4.75 Fl Ounce**Dove**$4.47**4.6★**▲ 61%**](https://www.amazon.com/dp/B00PL9R3WS) [**Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent**Dove**$11.82**4.8★**▲ 29%**](https://www.amazon.com/dp/B00KZ23CNU) [**Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Rose 2 pack 5 oz**Dr. Bronner's**$9.98**4.6★**— 0%**](https://www.amazon.com/dp/B00NFVNLA2) [**Rose of Bulgaria Soap 100g 100% Natural Product**Biofresh Cosmetics**$7.23**4.5★**— 7%**](https://www.amazon.com/dp/B015FZP7CU)
**~~View all trending →~~**
## **What buyers say about rose soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Beautiful fragrance”*
**Quality-Overall**9%
*“consistent quality”*
**Lather**8%
*“Excellent lather”*
**Soft Feel**8%
*“Soft and smooth”*
**Value For Money**6%
*“Good value”*
**Moist/Dry**5%
*“Moisturizing”*
**Cleansing**4%
*“It cleans really well”*
**Suitability Dry Skin**1%
*“It doesn't dry my skin out”*
**Ease Of Cleaning**1%
*“Clean”*
**Size-Overall**1%
*“The bar size is convenient”*
### **What buyers complain about **
**Smell**31%
*“It smells so horribly bad”*
**Leak-Proof**6%
*“Leaked everywhere”*
**Moist/Dry**6%
*“doesn't moisturize like I was hoping it would”*
**Allergies**5%
*“caused a horrible allergic reaction”*
**Dilute/Watery**5%
*“It is extremely watery”*
**Value For Money**4%
*“While it leans on the pricey side”*
**Motor Power**2%
*“pump didnt work”*
**Advertised Vs Actual Product**1%
*“Not as expected”*
**Charging**1%
*“are charging $10 for nothing”*
**Color**1%
*“The color is not as bright as the photo”*
### **Top return reasons **
**Smell**41%
**Leak-Proof**21%
**Advertised Vs Actual Product**8%
**Motor Power**6%
**Size-Overall**6%
**Value For Money**5%
**Moist/Dry**2%
**Defective Material/Parts**1%
**Adhesion/Stickiness**1%
**Product Condition**1%
## **Common questions**
- **Is rose soap profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 12 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rose soap niche?**
- 3 brands and 649 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.2%.
- **When does demand for rose soap peak?**
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the rose soap niche?**
- Listings span $4.47–$25.46; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 10,557 reviews — the moat a new listing must climb.
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