---
title: "Rose Salve — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-salve"
last_updated: "2026-08-06T22:38:24.616Z"
locale: en
meta:
description: "Niche score 40/100 · $89K/yr market · 46K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $89K/yr market · 46K searches/yr · $14.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Salve — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **rose salve**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 22Conversion 96Competition 22Returns 96Price range 53Avg price 67Brand share 0Review moat 43Quality gap 25
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.05–$23.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,196.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 46K searches
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose salve is a $89K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose salve market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#823**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- ROSEBUD SALVE38% - Rosebud Perfume30% - C. O. Bigelow21% - Smith's12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-salve/trend)
## **Top rose salve search terms**
- **rose salve**19K/yr-17.8%6.7% conv. - **rosebud lip balm**11K/yr+57.1%11.4% conv. - **rose salve lip balm**9K/yr-46.2%8.9% conv. - **rose bud lip salve**3K/yr+9.4%13.8% conv. - **rose bud salve**4K/yr-22.5%14.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-salve/search-terms)
## **Top rose salve products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rosebud Salve Tin .8 Ounce**ROSEBUD SALVE**$7.06**4.5★6,912 rev](https://www.amazon.com/dp/B009I4PRI4) [2**Smiths Rosebud Salve Tin .8 oz (Pack of 4)**Rosebud Perfume**$22.91**4.7★2,458 rev](https://www.amazon.com/dp/B0073IZ23W) [3**Smiths Rosebud Salve Rosebud Salve Tube 14.2 g**Smith's**$7.05**4.5★267 rev](https://www.amazon.com/dp/B0079OHBES) [4**C.O. Bigelow Rose Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz**C. O. Bigelow**$23.41**4.5★3,051 rev](https://www.amazon.com/dp/B089DPXKCP) [5**C.O. Bigelow Rose Salve Tubes Pack of 3 Lip Balm Tubes All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.5 oz**C. O. Bigelow**$23.85**4.7★1,109 rev](https://www.amazon.com/dp/B089DQ96BG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**C.O. Bigelow Assorted Salve Tins Pack of 3 Lip Balm Tins Rose Lavender and Sakura Rose All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz**C. O. Bigelow**$23.12**3,051 rev6y ago](https://www.amazon.com/dp/B089DMBR3R) [**C.O. Bigelow Rose Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz**C. O. Bigelow**$23.41**3,051 rev6y ago](https://www.amazon.com/dp/B089DPXKCP) [**C.O. Bigelow Rose Salve Tubes Pack of 3 Lip Balm Tubes All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.5 oz**C. O. Bigelow**$23.85**1,109 rev6y ago](https://www.amazon.com/dp/B089DQ96BG) [**Rosebud Trio Lip Balm Assortment 0.5 Ounce**ROSEBUD SALVE**$16.87**1,410 rev9y ago](https://www.amazon.com/dp/B01N0DVSRE) [**Rosebud Salve Tin 0.8 Oz**Rosebud Perfume**$7.57**748 rev12y ago](https://www.amazon.com/dp/B00J51PZBO)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rosebud Salve Tin .8 Ounce**ROSEBUD SALVE**$7.06**4.5★**▲ 205%**](https://www.amazon.com/dp/B009I4PRI4) [**Smiths Rosebud Salve Rosebud Salve Tube 14.2 g**Smith's**$7.05**4.5★**▲ 138%**](https://www.amazon.com/dp/B0079OHBES) [**Rosebud Medley Of Lip Balm Tubes 0.5 Ounce 2.4 Count**Rosebud Perfume**$16.80**4.5★**▲ 113%**](https://www.amazon.com/dp/B0052GJ0I0) [**Rosebud Perfume Co. Lip Salve-Rosebud 2 pack**Rosebud Perfume**$13.82**4.8★**▲ 24%**](https://www.amazon.com/dp/B00J7G3EJ2) [**Rosebud Lip Balm Tube Strawberry.5 Ounce**Rosebud Perfume**$8.30**4.6★**— 7%**](https://www.amazon.com/dp/B000Z7TZRM)
**~~View all trending →~~**
## **What buyers say about rose salve**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Smells so light and pretty”*
**Moist/Dry**19%
*“Moisturizing,”*
**Quality-Overall**10%
*“Great quality”*
**Efficiency**7%
*“It works very good”*
**Soft Feel**6%
*“Keeps lips soft and prevents chapping”*
**Adhesion/Stickiness**4%
*“It doesn't get sticky or wear off quickly”*
**Durability**4%
*“Used it for decades”*
**Brightness/Shine/Glow**2%
*“gives them a little pink glow”*
**Gifting Purpose**2%
*“give for Christmas along with their other gifts”*
**Ease Of Use**2%
*“Makes it so much easier to use on the go”*
### **What buyers complain about **
**Ease Of Use**23%
*“its too hard to get to”*
**Smell**9%
*“Chemical odor”*
**Moist/Dry**7%
*“Product does nothing to moisturize my lip”*
**Adhesion/Stickiness**5%
*“they put stickers over the tube that you cant get off with heir sticky residue”*
**Texture/Consistency-Overall**4%
*“The worst part for me is the texture”*
**Value For Money**3%
*“A bit costy”*
**Product Condition**3%
*“The product was open and used”*
**Metal Quality**3%
*“Do not buy this unless you have a grip of steel”*
**Size-Overall**3%
*“The containers are a bit smaller”*
**Ingredients-Overall**3%
*“I was totally disappointed: there were no roses in the ingredients”*
### **Top return reasons **
**Smell**25%
**Leak-Proof**13%
**Advertised Vs Actual Product**12%
**Ease Of Use**11%
**Defective Material/Parts**7%
**Oily/Greasy**5%
**Adhesion/Stickiness**3%
**Functionality-Overall**3%
**Value For Money**3%
**Moist/Dry**3%
## **Common questions**
- **Is rose salve profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 15 tracked products. 90-day search growth is -5.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the rose salve niche?**
- 4 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose salve?**
- Top complaints mined from reviews: Ease Of Use, Smell, Moist/Dry. The return rate is 0.8%.
- **When does demand for rose salve peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the rose salve niche?**
- Listings span $7.05–$23.85; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,197 reviews — the moat a new listing must climb.
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