---
title: "Rose Quartz Eye Mask — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-quartz-eye-mask"
last_updated: "2026-08-10T15:31:15.040Z"
locale: en
meta:
description: "Niche score 45/100 · $142K/yr market · 115K searches/yr · $23.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $142K/yr market · 115K searches/yr · $23.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Quartz Eye Mask — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **rose quartz eye mask**
**Skip it**
Soft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 20Conversion 61Competition 23Returns 83Price range 82Avg price 95Brand share 32Review moat 92Quality gap 30
**Avg price**
**Incredible****$23.13**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****152.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.87–$45.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$142K**
$142K/yr · 115K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose quartz eye mask is a $142K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose quartz eye mask market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$139K–$185K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**11%**
- LazyGa61% - TGS Gems13% - gemshan4% - ideayard4% - Coume3% - Hercicy3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-quartz-eye-mask/trend)
## **Top rose quartz eye mask search terms**
- **jade eye mask**39K/yr-22.8%5.6% conv. - **jade mask**15K/yr-3.6%4.3% conv. - **rose quartz eye mask**12K/yr-11.7%2.7% conv. - **crystal eye mask**9K/yr+18.3%3.1% conv. - **jade eye mask for facials**12K/yr-9.9%4.6% conv. - **stone eye mask**7K/yr-6.8%3.7% conv. - **jade face mask**7K/yr-4.3%4.0% conv. - **stone mask**4K/yr+11.6%0.4% conv. - **jade mask for facials**4K/yr+10.3%4.1% conv. - **quartz eye mask**3K/yr+31.3%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-quartz-eye-mask/search-terms)
## **Top rose quartz eye mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$57K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LazyGa Jade Eye Mask Large Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Green Stone Facial Eyes Sleeping Mask Relief Eye Cover**LazyGa**$12.73**4.6★460 rev](https://www.amazon.com/dp/B0CNGF6RG8) [2**LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$15.33**4.5★66 rev](https://www.amazon.com/dp/B0CNGJ49GS) [3**LazyGa Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$9.35**4.4★195 rev](https://www.amazon.com/dp/B0C5M4Z8HW) [4**Natural Gemstone Jade Sleep Mask Rose Quartz Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask**TGS Gems**$27.84**4.7★270 rev](https://www.amazon.com/dp/B092ZNFRFN) [5**Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask**TGS Gems**$29.87**4.8★162 rev](https://www.amazon.com/dp/B092ZNPZRX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeraRX Jade Eye Mask for Facials Authentic Jade Mask Beaded Facial Eye Covers with Adjustable Straps for Relaxation & Skincare Natural Stone Relief for Puffiness Dark Circles & Facial Tension**TeraRX**$40.64**2 rev10mo ago](https://www.amazon.com/dp/B0FPS9Y2ZT) [**Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Reduce Wrinkles Puffiness Migraines and Anti-Aging - Essential Crystal Eye Mask for Beauticians**ANCKNE**$8.87**51 rev1y ago](https://www.amazon.com/dp/B0FDGBBJ44) [**Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)**PKRFCJ**$19.35**8 rev1y ago](https://www.amazon.com/dp/B0F62QHXCZ) [**Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)**Yamoloz**$10.82**97 rev1y ago](https://www.amazon.com/dp/B0DJZS45XC) [**Coume 4 Pcs Jade Eye Mask Reusable Sage Green Facial Cooling Mask for Hot and Cold Anti-Aging Therapy to Reduce Wrinkles Puffiness Migraines Crystal Relief Sleeping Mask for Women Spa Treatment Gift**Coume**$30.21**42 rev1y ago](https://www.amazon.com/dp/B0DFGYDY3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask**TGS Gems**$29.87**4.8★**▲ 45%**](https://www.amazon.com/dp/B092ZNPZRX) [**gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles**gemshan**$22.76**4.2★**▲ 36%**](https://www.amazon.com/dp/B0CFL5DLVY) [**LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging**LazyGa**$15.33**4.5★**▲ 29%**](https://www.amazon.com/dp/B0CNGJ49GS) [**Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)**Yamoloz**$10.82**4.2★**▲ 23%**](https://www.amazon.com/dp/B0DJZS45XC) [**Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)**PKRFCJ**$19.35**4.8★**▲ 16%**](https://www.amazon.com/dp/B0F62QHXCZ)
**~~View all trending →~~**
## **What buyers say about rose quartz eye mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good Quality”*
**Size-Overall**6%
*“fits perfectly for everyones face”*
**Efficiency**6%
*“work well for my esthetics business”*
**Weight Light**6%
*“Its the perfect weight”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Comfort-Overall**5%
*“Good quality and comfortable”*
**Ease Of Use**4%
*“Easy to use”*
**Massage Quality**4%
*“This completely elevates the massage experience for my clients”*
**Durability**4%
*“is strong and durable”*
**Eye-Hygiene**3%
*“Cooling & Refreshing Eye Mask”*
### **What buyers complain about **
**Size-Overall**18%
*“while its a bit big”*
**Quality-Overall**15%
*“Cheap Quality”*
**Durability**14%
*“Breaks”*
**Advertised Vs Actual Product**12%
*“Jade mask, not as pictured”*
**Weight Heavy**8%
*“Heavy weight”*
**Value For Money**6%
*“Definitely wish it would last longer especially for how much this item costs”*
**Stain Resistance**4%
*“Leaves marks on nose area if sits too long”*
**Smell**4%
*“the smell is really bad”*
**Material Quality**4%
*“Plastic beads”*
### **Top return reasons **
**Size-Overall**25%
**Quality-Overall**15%
**Advertised Vs Actual Product**11%
**Color**7%
**Smell**5%
**Weight Heavy**5%
**Comfort-Overall**5%
**Material Quality**4%
**Functionality-Overall**4%
**Value For Money**2%
## **Common questions**
- **Is rose quartz eye mask profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rose quartz eye mask niche?**
- 11 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in rose quartz eye mask?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- **When does demand for rose quartz eye mask peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the rose quartz eye mask niche?**
- Listings span $8.87–$45.31; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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