---
title: "Rose Perfume — $258K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-perfume"
last_updated: "2026-08-10T15:10:43.645Z"
locale: en
meta:
description: "Niche score 61/100 · $258K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $258K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose Perfume — $258K/yr Amazon US Niche (2026) - Flapen"
---
# **rose perfume**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 48Growth 23Conversion 42Competition 74Returns 98Price range 83Avg price 90Brand share 76Review moat 34Quality gap 70
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.14–$75.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$258K**
$258K/yr · 362K searches
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,149.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose perfume is a $258K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$263K–$316K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#264**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**190**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**37%**
- Perfumer's Workshop24% - Bella Vita Luxury15% - Botanic Hearth8% - Lattafa6% - BULGARIAN ROSE KARLOVO6% - Pacifica4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-perfume/trend)
## **Top rose perfume search terms**
- **rose perfume**166K/yr-0.8%2.1% conv. - **rose perfume for women**56K/yr-3.7%2.8% conv. - **tea rose perfume**24K/yr+32.7%8.8% conv. - **rose scented perfume**17K/yr-11.0%3.0% conv. - **tea rose**11K/yr+3.0%3.2% conv. - **tea rose perfume for women**19K/yr-25.6%9.4% conv. - **perfume rose**9K/yr+6.6%1.3% conv. - **rose fragrance**8K/yr-9.3%1.2% conv. - **rose cologne**7K/yr-1.5%2.1% conv. - **rose water perfume**5K/yr+2.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-perfume/search-terms)
## **Top rose perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Perfumers Workshop Tea Rose Eau de Toilette Spray for Women Classic Floral Rose Perfume 3.4 fl. oz.**Perfumer's Workshop**$16.54**4.5★412 rev](https://www.amazon.com/dp/B0DN9XB5RV) [2**Bellavita Luxury ROSE Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Women | Fresh Floral Peach Jasmine and Ambery Musk Notes | Long Lasting Womens Day Special Fragrance**Bella Vita Luxury**$21.80**4.2★3,077 rev](https://www.amazon.com/dp/B08X73HM2S) [3**Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz**Botanic Hearth**$10.33**4.4★327 rev](https://www.amazon.com/dp/B0F9FJZDNR) [4**Asdaaf Ameerat Al Arab Prive Rose Eau de Parfum Spray for Women 3.4 Ounce**Lattafa**$18.48**4.4★3,022 rev](https://www.amazon.com/dp/B0BYF9847H) [5**Original Bulgarian Rose Perfume - Natural Original Parfum - Aromatic Rose Fragrance - Long Lasting Freshness - Paraben Free - Unisex Perfume - Perfect for Everyone - 28ml**BULGARIAN ROSE KARLOVO**$21.42**4.3★577 rev](https://www.amazon.com/dp/B07CZNX2Y7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)**FF FRAGRFLOWING**$29.24**176 rev5mo ago](https://www.amazon.com/dp/B0GLXSBHWB) [**Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz**Botanic Hearth**$10.33**327 rev1y ago](https://www.amazon.com/dp/B0F9FJZDNR) [**Perfumers Workshop Tea Rose Eau de Toilette Spray for Women Classic Floral Rose Perfume 3.4 fl. oz.**Perfumer's Workshop**$16.54**412 rev1y ago](https://www.amazon.com/dp/B0DN9XB5RV) [**Chanson Rose Eau de Toilette 3.4 fl oz (Pack of 1) Notes of Lychee Rose and Oak Moss Womens Fragrance Long Lasting Everyday Fragrance Travel Size**CHANSON D'EAU**$11.90**358 rev1y ago](https://www.amazon.com/dp/B0CV73WD72) [**Tree Hut Moroccan Rose Hair & Body Mist Hydrating & Alcohol-Free Body Spray Fragrance with Bergamot Tea Rose & Amber Notes Alcohol-Free Formula 6 Fl Oz.**Tree Hut**$4.14**2,018 rev2y ago](https://www.amazon.com/dp/B0D9KT4FYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perfume for Women Alcohol-Free Long Lasting Floral Fragrance Light & Soft Scent with Rose Jasmine & Peony Peach Patchouli & Musk Base 100ml / 3.4 fl oz Gift for Women & Moms (Velvet Bloom)**FF FRAGRFLOWING**$29.24**4.3★**▲ 200%**](https://www.amazon.com/dp/B0GLXSBHWB) [**Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.47**4.6★**▲ 87%**](https://www.amazon.com/dp/B0B1HB719V) [**Botanic Hearth British Rose Hair Perfume & Body Mist Long-Lasting Hair Deodorizer Body Scent for Women & Men Alcohol-Free Clean Fragrance Hair Spray For Everyday Wear All Day Freshness 3.4 Fl Oz**Botanic Hearth**$10.33**4.4★**▲ 83%**](https://www.amazon.com/dp/B0F9FJZDNR) [**Tea Rose by Perfumers Workshop Eau De Toilette Spray 1 Oz for Women**Perfumer's Workshop**$11.53**4.3★**▲ 70%**](https://www.amazon.com/dp/B00VYBNGZ0) [**SAFA Ros Organic Rose Oil Perfume Roller | Bulgarian Damask & Indian Rose Petals | 10 mL Long Lasting Perfume Oil for Women & Men | Alcohol Free & Non Toxic**SAFA**$21.04**4.4★**▲ 62%**](https://www.amazon.com/dp/B0BWGPR47Y)
**~~View all trending →~~**
## **What buyers say about rose perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Smells clean”*
**Value For Money**4%
*“Amazing Value”*
**Durability**3%
*“has a great lasting power”*
**Gifting Purpose**2%
*“Great gift”*
**Quality-Overall**2%
*“The bottle is absolutely beautiful”*
**Soft Feel**2%
*“makes my skin super soft”*
**Size-Overall**2%
*“that you think will best fit you”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Moist/Dry**1%
*“it is moisturizing”*
**Color**1%
*“The color is very cute”*
### **What buyers complain about **
**Smell**58%
*“Very Unpleasant Smell”*
**Durability**7%
*“does not last”*
**Value For Money**3%
*“Waste of money”*
**Size-Overall**2%
*“very small”*
**Leak-Proof**2%
*“Bottle leaked”*
**Quality-Overall**1%
*“Price up Quality Down 😡 NOOOOO Price went up and Quality down”*
**Allergies**1%
*“Got allergic reaction”*
**Strength**1%
*“Very weak”*
**Alcohol Content**1%
*“smells likes alcohol”*
**Advertised Vs Actual Product**1%
*“Very deceiving”*
### **Top return reasons **
**Smell**68%
**Advertised Vs Actual Product**11%
**Leak-Proof**8%
**Durability**2%
**Size-Overall**2%
**Defective Material/Parts**1%
**Oily/Greasy**1%
**Functionality-Overall**1%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is rose perfume profitable to sell on Amazon United States?**
- The niche generates $258K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the rose perfume niche?**
- 26 brands and 190 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in rose perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.
- **When does demand for rose perfume peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the rose perfume niche?**
- Listings span $4.14–$75.90; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 3,150 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)