---
title: "Rose Nail Polish — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-nail-polish"
last_updated: "2026-08-10T16:42:24.018Z"
locale: en
meta:
description: "Niche score 45/100 · $55K/yr market · 191K searches/yr · $8.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $55K/yr market · 191K searches/yr · $8.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Nail Polish — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **rose nail polish**
**Skip it**
Prices mostly outside the sweet spot ($2.11–$12.19) — this niche doesn't clear our bar today.
Market size 14Growth 60Conversion 44Competition 58Returns 97Price range 0Avg price 23Brand share 25Review moat 16Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+35.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$8.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****20,677.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 191K searches
**Price range**
**Bad****$2.11–$12.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rose nail polish is a $55K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose nail polish market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**7%**
- OPI46% - OpenLive18% - Sally Hansen15% - essie8% - China Glaze3% - AZUREBEAUTY3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +35.4% search growth over the last 90 days.
8K6KHoliday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-nail-polish/trend)
## **Top rose nail polish search terms**
- **mauve nail polish**73K/yr+18.5%3.1% conv. - **dusty rose nail polish**24K/yr+37.2%3.1% conv. - **opi tickle my france-y nail polish**18K/yr+32.2%0.9% conv. - **open live nail polish**13K/yr+31.3%1.7% conv. - **openlive nail polish**10K/yr+59.1%2.1% conv. - **rose nail polish**12K/yr+25.4%2.0% conv. - **dusty mauve nail polish**5K/yr+619.9%1.9% conv. - **opi mauve nail polish**9K/yr+49.1%1.7% conv. - **dusty pink nail polish**6K/yr+23.3%2.6% conv. - **tickle my france-y by opi**5K/yr+63.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-nail-polish/search-terms)
## **Top rose nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.75**4.5★42,388 rev](https://www.amazon.com/dp/B07D5NJVXF) [2**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**4.1★3,684 rev](https://www.amazon.com/dp/B0DZCN2257) [3**Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Mauve Over 0.12 fl oz**Sally Hansen**$3.71**4.3★54,936 rev](https://www.amazon.com/dp/B00PWANBK4) [4**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 433 Hurry Plum | Deep Plum Pink Nail Color**Sally Hansen**$5.82**4.4★14,776 rev](https://www.amazon.com/dp/B09LBBVTTH) [5**OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz**OPI**$11.42**4.5★42,388 rev](https://www.amazon.com/dp/B00421X35C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.96**270 rev11mo ago](https://www.amazon.com/dp/B0FLQ2YH1G) [**OpenLive 16.5ml Jelly Mauve Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.45**503 rev1y ago](https://www.amazon.com/dp/B0FDVYMYB7) [**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**3,684 rev1y ago](https://www.amazon.com/dp/B0DZCN2257) [**AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz**AZUREBEAUTY**$5.84**4,132 rev1y ago](https://www.amazon.com/dp/B0DYJXMVPJ) [**OpenLive 10ml Nude Nail Polish Set 6 Colors Brown Purple Coffee Nude Nail Polish Quick Dry Long Lasting High Shine Nail Polish for Women Salon DIY Nail Art**OpenLive**$7.51**2,837 rev1y ago](https://www.amazon.com/dp/B0DSZ7CTV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPI Nail Lacquer Not So Bora-Bora-ing Pink | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.96**4.6★**▲ 108%**](https://www.amazon.com/dp/B000142FVW) [**Essie Nail Polish Salon-Quality 8-free Vegan Soft Mauve Pink Ladylike 0.46 Ounces**essie**$8.74**4.6★**▲ 61%**](https://www.amazon.com/dp/B00GXVW17U) [**OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.96**4.0★**▲ 37%**](https://www.amazon.com/dp/B0FLQ2YH1G) [**AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz**AZUREBEAUTY**$5.84**4.1★**▲ 28%**](https://www.amazon.com/dp/B0DYJXMVPJ) [**OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.75**4.5★**▲ 25%**](https://www.amazon.com/dp/B07D5NJVXF)
**~~View all trending →~~**
## **What buyers say about rose nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Gorgeous shade”*
**Quality-Overall**9%
*“Good quality and goes on smooth”*
**Durability**5%
*“Durable”*
**Stitch/Finish/Polish**4%
*“Great for quick polish”*
**Value For Money**3%
*“reasonable price”*
**Moist/Dry**3%
*“Looks great and dries well”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Ease Of Application**2%
*“Excellent application”*
**Coverage**2%
*“Beautiful coverage”*
**Ease Of Use**2%
*“Easy to hold”*
### **What buyers complain about **
**Color**19%
*“Color inaccurate”*
**Thickness**11%
*“the brush sucks, too thick”*
**Quality-Overall**9%
*“Lacking in quality”*
**Durability**8%
*“Doesn't last”*
**Moist/Dry**5%
*“It did not dry smooth”*
**Value For Money**4%
*“Waste of money”*
**Smell**4%
*“a rough scent”*
**Advertised Vs Actual Product**3%
*“Quite different from picture”*
**Ease Of Use**3%
*“Hard to remove”*
**Coverage**3%
*“barely covers”*
### **Top return reasons **
**Color**50%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Functionality-Overall**5%
**Thickness**3%
**Smell**3%
**Moist/Dry**2%
**Paint Quality**2%
**Leak-Proof**2%
**Size-Overall**2%
## **Common questions**
- **Is rose nail polish profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rose nail polish niche?**
- 10 brands and 69 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in rose nail polish?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.7%.
- **When does demand for rose nail polish peak?**
- Demand peaks in May; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the rose nail polish niche?**
- Listings span $2.11–$12.19; the average listing price is $8.19 (sweet spot $15–$100). The average incumbent carries 20,678 reviews — the moat a new listing must climb.
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