---
title: "Rose Lotion — $205K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-lotion"
last_updated: "2026-08-10T15:19:32.203Z"
locale: en
meta:
description: "Niche score 58/100 · $205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose Lotion — $205K/yr Amazon US Niche (2026) - Flapen"
---
# **rose lotion**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 33Conversion 75Competition 73Returns 97Price range 68Avg price 67Brand share 69Review moat 33Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.16–$33.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$205K**
$205K/yr · 207K searches
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,168.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, rose lotion is a $205K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose lotion market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$210K–$281K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**777**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**30%**
- Andalou Naturals33% - Jergens11% - Advanced Clinicals7% - Method6% - Tree Hut6% - Hempz6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-lotion/trend)
## **Top rose lotion search terms**
- **rose lotion**60K/yr+13.8%4.6% conv. - **rose body lotion**34K/yr-2.2%4.2% conv. - **andalou body lotion**20K/yr+11.6%13.7% conv. - **rose lotion for women**15K/yr+0.4%6.3% conv. - **rose scented lotion**10K/yr+51.6%4.8% conv. - **andalou lotion**11K/yr-0.9%11.6% conv. - **rose scented body lotion**14K/yr-3.3%5.3% conv. - **rose milk lotion original**10K/yr+2.1%2.1% conv. - **andalou naturals body lotion**6K/yr+19.6%11.9% conv. - **rose body cream**5K/yr-0.6%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-lotion/search-terms)
## **Top rose lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$25K16%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Andalou Naturals 1000 Roses Soothing Body Lotion - Improve Skin Moisture with Shea Butter & Aloe Vera - Hydrating Lotion for Dry or Sensitive Skin - 8 fl oz**Andalou Naturals**$8.63**4.6★1,988 rev](https://www.amazon.com/dp/B00NE5Q9JO) [2**Jergens Rose Body Butter Lotion Hand and Body Moisturizer with Camellia Essential Oil for Indulgent Hydration 7 Oz**Jergens**$7.86**4.5★20,837 rev](https://www.amazon.com/dp/B087MQW94L) [3**method Body Lotion Pure Peace - 24hr Moisture with Hyaluronic Acid Made without Parabens Notes of Peonies Rose Water & Pink Sea Salt 14 fl oz**Method**$9.29**4.0★1,966 rev](https://www.amazon.com/dp/B0D1DT1R8S) [4**Advanced Clinicals Bulgarian Rose Lotion For Women | Rose Scented Vitamin C Body Lotion Cream | Visible Anti Aging Vitamin E Moisturizer Body Butter Improves Look Of Sagging Dry Skin & Texture 16 Oz**Advanced Clinicals**$15.20**4.5★2,890 rev](https://www.amazon.com/dp/B07C3BHPSX) [5**Hempz Sweet Jasmine & Rose Herbal Body Moisturizer for Women 17 Fl. oz. - Moisturizing Lotion with 100% Pure Hemp Seed Oil Collagen Shea Butter - Hydrating Vegan Lotion for Dry Skin**Hempz**$17.66**4.7★5,486 rev](https://www.amazon.com/dp/B08FZ85TKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROSE MILK Body Lotion with Niacinamide & Rose Extract | Moisture-Rich Body Cream for Women | Brightening Deep Hydration & Skin Barrier Care | Clean Beauty Lotion | 8 Fl Oz | 2-Pack**ROSE MILK**$24.76**2 rev2mo ago](https://www.amazon.com/dp/B0GZLMCY9Y) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**14,139 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1) [**Dove 24hr Lotion Body Wash Renew Peony & Rose Oil 30.6 oz | Hydrating body wash with MicroMoisture for 24-hour soft healthy-looking skin**Dove**$10.10**3,030 rev1y ago](https://www.amazon.com/dp/B0FBGWN3YH) [**Olay Body Lotion for Women Effortless Glow Restore Natural Glow 24hr Moisturizing & Deep Hydration Absorbs Instantly Penetrating Vitamin B3 Complex For All Skin Types Rose Water Scent 18 fl oz**Olay**$8.55**1,901 rev1y ago](https://www.amazon.com/dp/B0D7WXFGKF) [**method Body Lotion Pure Peace - 24hr Moisture with Hyaluronic Acid Made without Parabens Notes of Peonies Rose Water & Pink Sea Salt 14 fl oz**Method**$9.29**1,966 rev2y ago](https://www.amazon.com/dp/B0D1DT1R8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROSE MILK Body Lotion with Niacinamide & Rose Extract | Moisture-Rich Body Cream for Women | Brightening Deep Hydration & Skin Barrier Care | Clean Beauty Lotion | 8 Fl Oz | 2-Pack**ROSE MILK**$24.76**5.0★**▲ 323%**](https://www.amazon.com/dp/B0GZLMCY9Y) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**4.6★**▲ 149%**](https://www.amazon.com/dp/B0F1DNMVF1) [**Yardley London - English Rose Moisturizing Body Lotion 400 ml**Yardley**$9.97**4.3★**▲ 35%**](https://www.amazon.com/dp/B01N2AKHZX) [**Andalou Naturals Ultra Sheer Daily Defense Facial Lotion SPF 18 2.7 oz with Resveratrol CoQ10 and Antioxidants Lightweight Hydrating Facial Moisturizer**Andalou Naturals**$14.43**4.6★**▲ 30%**](https://www.amazon.com/dp/B0052P0XBO) [**Crabtree & Evelyn Body Lotion Rosewater 16.9 Fl Oz**Crabtree & Evelyn**$19.95**4.6★**▲ 24%**](https://www.amazon.com/dp/B00025WYZC)
**~~View all trending →~~**
## **What buyers say about rose lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Clean smell”*
**Moist/Dry**10%
*“Wonderful hydration”*
**Soft Feel**9%
*“makes my skin so soft”*
**Quality-Overall**4%
*“this one is top tier in quality”*
**Value For Money**4%
*“Great value”*
**Suitability Dry Skin**3%
*“makes dry skin feel wonderful”*
**Absorbency**3%
*“Absorbs fast,”*
**Suitability Combination Skin**2%
*“feels good on skin”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Texture/Consistency-Overall**1%
*“Soft texture”*
### **What buyers complain about **
**Smell**35%
*“Awful smell”*
**Moist/Dry**6%
*“Not very hydrating”*
**Allergies**5%
*“can cause itching”*
**Value For Money**3%
*“Overpriced”*
**Leak-Proof**3%
*“Leaked everywhere”*
**Suitability Dry Skin**2%
*“however it does absolutely nothing for my dry skin”*
**Dilute/Watery**2%
*“It is extremely watery”*
**Thickness**2%
*“It is very thin- it is liquid”*
**Size-Overall**1%
*“Tiny bottle”*
**Advertised Vs Actual Product**1%
*“the picture is very deceptive”*
### **Top return reasons **
**Smell**52%
**Leak-Proof**10%
**Motor Power**7%
**Advertised Vs Actual Product**7%
**Moist/Dry**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Size-Overall**2%
**Value For Money**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is rose lotion profitable to sell on Amazon United States?**
- The niche generates $205K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the rose lotion niche?**
- 20 brands and 777 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in rose lotion?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.
- **When does demand for rose lotion peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the rose lotion niche?**
- Listings span $6.16–$33.81; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.
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