---
title: "Rose Hand Soap — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-hand-soap"
last_updated: "2026-08-10T14:22:16.411Z"
locale: en
meta:
description: "Niche score 39/100 · $143K/yr market · 61K searches/yr · $12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $143K/yr market · 61K searches/yr · $12.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Hand Soap — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **rose hand soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 29Conversion 100Competition 14Returns 99Price range 38Avg price 51Brand share 0Review moat 21Quality gap 21
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.08**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.81–$21.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$143K**
$143K/yr · 61K searches
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,148**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose hand soap is a $143K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose hand soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$121K–$151K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**280**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Mrs. MEYER'S93% - J.R. Watkins3% - ROMIIE ZOI2% - Panier des Sens2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +3.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-hand-soap/trend)
## **Top rose hand soap search terms**
- **rose hand soap**18K/yr+2.0%7.1% conv. - **mrs meyers rose**12K/yr-10.7%11.8% conv. - **meyers rose**5K/yr-1.1%14.1% conv. - **hand soap rose**5K/yr+7.3%9.8% conv. - **mrs meyers rose hand soap**5K/yr-6.0%24.3% conv. - **mrs meyers hand soap rose**4K/yr+32.9%24.2% conv. - **meyers hand soap rose**4K/yr+37.2%20.7% conv. - **rose hand soap refill**4K/yr+7.7%5.9% conv. - **meyers rose hand soap**4K/yr+21.9%24.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-hand-soap/search-terms)
## **Top rose hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MRS. MEYERS CLEAN DAY Hand Soap Rose Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.81**4.8★4,284 rev](https://www.amazon.com/dp/B082BWMWXD) [2**MRS. MEYERS CLEAN DAY Liquid Hand Soap Rose (12.5 Fl Oz (Pack of 3))**Mrs. MEYER'S**$14.61**4.8★5,851 rev](https://www.amazon.com/dp/B09P1VD4JT) [3**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.90**4.8★417 rev](https://www.amazon.com/dp/B08B2K6DNM) [4**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$15.22**4.8★1,615 rev](https://www.amazon.com/dp/B09P1VMV6J) [5**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle**Mrs. MEYER'S**$5.39**4.8★23,882 rev](https://www.amazon.com/dp/B083LFPQ1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Rosewater 34 Fl Oz 2 Pack**J.R. Watkins**$15.08**2,637 rev1y ago](https://www.amazon.com/dp/B0FCG42V78) [**Mrs. MEYERS CLEAN DAY Kitchen Basics Set Rose Scent Cleaning Supplies includes Hand Soap (12.5 Fl Oz) Dish Soap (16 Fl Oz) and Multi-Surface Cleaner (16 Fl Oz)**Mrs. MEYER'S**$19.80**71 rev1y ago](https://www.amazon.com/dp/B0DTR1TZ7X) [**ROMIIE ZOI Liquid Hand Soap with Gift Box - Rose - 260ml/ 8.7 fl.oz**ROMIIE ZOI**$7.58**654 rev2y ago](https://www.amazon.com/dp/B0CFXY2D2Z) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Rose (12.5 Fl Oz (Pack of 3))**Mrs. MEYER'S**$14.61**5,851 rev4y ago](https://www.amazon.com/dp/B09P1VD4JT) [**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$15.22**1,615 rev4y ago](https://www.amazon.com/dp/B09P1VMV6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.90**4.8★**▲ 65%**](https://www.amazon.com/dp/B08B2K6DNM) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Rose (12.5 Fl Oz (Pack of 3))**Mrs. MEYER'S**$14.61**4.8★**▲ 40%**](https://www.amazon.com/dp/B09P1VD4JT) [**ROMIIE ZOI Liquid Hand Soap with Gift Box - Rose - 260ml/ 8.7 fl.oz**ROMIIE ZOI**$7.58**4.2★**▲ 19%**](https://www.amazon.com/dp/B0CFXY2D2Z) [**J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Rosewater 34 Fl Oz 2 Pack**J.R. Watkins**$15.08**4.5★**— 6%**](https://www.amazon.com/dp/B0FCG42V78) [**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Rose Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$15.22**4.8★**— 1%**](https://www.amazon.com/dp/B09P1VMV6J)
**~~View all trending →~~**
## **What buyers say about rose hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Refreshing scent”*
**Ease Of Cleaning**8%
*“Easy to use and cleans well”*
**Value For Money**5%
*“Great deal”*
**Cleansing**4%
*“This cleans everything”*
**Quality-Overall**3%
*“Excellent product”*
**Moist/Dry**3%
*“Doesn't dry out my hands”*
**Efficiency**2%
*“Works well”*
**Hygiene-Overall**1%
*“This is very nice hand soap”*
**Lather**1%
*“Easy to lather and leaves hands fresh and soft”*
**De-Grease**1%
*“it cuts through grease effortlessly while still being gentle on my hands”*
### **What buyers complain about **
**Smell**30%
*“Overwhelming scent and not in a good way”*
**Leak-Proof**7%
*“Leaked”*
**Dilute/Watery**6%
*“Changed product- watery”*
**Ingredients-Overall**4%
*“I won't be buying again because they clearly are not showing the ingredients for a reason”*
**Allergies**3%
*“HOWEVER - I was not at all prepared for the allergic reaction I received”*
**Size-Overall**3%
*“Very Small”*
**Lather**3%
*“However, the soap doesn't lather much”*
**Value For Money**2%
*“Quite expensive”*
**Moist/Dry**2%
*“My hands tend to run dry”*
**Quality-Overall**1%
*“of lowest quality”*
### **Top return reasons **
**Smell**47%
**Leak-Proof**19%
**Size-Overall**10%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Motor Power**2%
**Moist/Dry**2%
**Dispensing Mechanism**1%
**Functionality-Overall**1%
**Dilute/Watery**1%
## **Common questions**
- **Is rose hand soap profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 11 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the rose hand soap niche?**
- 4 brands and 280 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose hand soap?**
- Top complaints mined from reviews: Smell, Leak-Proof, Dilute/Watery. The return rate is 0.2%.
- **When does demand for rose hand soap peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the rose hand soap niche?**
- Listings span $4.81–$21.14; the average listing price is $12.08 (sweet spot $15–$100). The average incumbent carries 11,148 reviews — the moat a new listing must climb.
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