---
title: "Rose Face Wash — $384K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-face-wash"
last_updated: "2026-08-10T15:25:41.182Z"
locale: en
meta:
description: "Niche score 54/100 · $384K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $384K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rose Face Wash — $384K/yr Amazon US Niche (2026) - Flapen"
---
# **rose face wash**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 55Growth 24Conversion 77Competition 79Returns 98Price range 54Avg price 67Brand share 0Review moat 38Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.03**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$384K**
$384K/yr · 362K searches
**Price range**
**Good****$8.34–$22.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,702.12**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose face wash is a $384K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose face wash market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$421K–$561K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#598**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**3 **—flat
**Sellers**
**658**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 83%
**Open market**
**0%**
- Andalou Naturals83% - MAXCLINIC13% - Garnier5%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -1.7% search growth over the last 90 days.
10K6KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-face-wash/trend)
## **Top rose face wash search terms**
- **andalou naturals**156K/yr+12.9%7.8% conv. - **andalou**70K/yr+10.5%8.0% conv. - **maxclinic**39K/yr-46.1%2.0% conv. - **andalou face wash**15K/yr+23.2%11.5% conv. - **rose vitamin brightening oil foam**19K/yr-39.6%7.1% conv. - **maxclinic oil foam cleanser**17K/yr-51.8%3.7% conv. - **rose face wash**8K/yr-2.1%3.4% conv. - **1000 roses andalou**4K/yr+7.0%10.7% conv. - **micellar water rose**4K/yr+10.5%14.8% conv. - **andalou naturals face wash**3K/yr+37.3%11.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-face-wash/search-terms)
## **Top rose face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$23K9%$35K12%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[K-Beauty] Rose Vitamin Revitalizing Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Pore Minimizing & Blackhead Remover - Makeup Cleansing for All Skin Types 3.88 fl oz](https://m.media-amazon.com/images/I/41Ztbvb1SVL.jpg)**\[K-Beauty\] Rose Vitamin Revitalizing Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Pore Minimizing & Blackhead Remover - Makeup Cleansing for All Skin Types 3.88 fl oz**MAXCLINIC**$18.54**4.7★1,609 rev](https://www.amazon.com/dp/B07P1D8TV9) [2**Andalou Naturals 1000 Roses CC Color + Correct with SPF 30 Sheer Tan 2-in-1 Face Sunscreen + CC Cream for Sensitive Skin Helps Correct Uneven Skin Tone Reef Safe Sunscreen 2 Fl Oz**Andalou Naturals**$17.19**4.3★2,345 rev](https://www.amazon.com/dp/B00JEMRHVA) [3**Andalou Naturals Ultra Sheer Daily Defense Facial Lotion SPF 18 2.7 oz with Resveratrol CoQ10 and Antioxidants Lightweight Hydrating Facial Moisturizer**Andalou Naturals**$14.43**4.6★3,203 rev](https://www.amazon.com/dp/B0052P0XBO) [4**Andalou Naturals 1000 Roses Gentle Cleansing Foam | Foaming Face Wash with Rose Stem Cells & Organic Aloe Leaf Juice | Hydrating Daily Cleanser for Sensitive Skin | 5.5 fl oz**Andalou Naturals**$10.80**4.7★372 rev](https://www.amazon.com/dp/B09NB4Z9PY) [5**Andalou Naturals Vitamin C BB Beauty Balm Sheer Tint SPF 30 - 2-in-1 BB Cream & Mineral Sunscreen for Face - With Non-Nano Zinc Oxide Skin Protection - 2 fl oz**Andalou Naturals**$18.02**4.4★1,751 rev](https://www.amazon.com/dp/B0091OCC48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Micellar Water with Rose Water and Glycerin Hydrating Facial Cleanser & Makeup Remover For All Skin Types Vegan Cruelty Free 23.7 Fl Oz (700mL) 1 Count**Garnier**$11.21**24,304 rev2y ago](https://www.amazon.com/dp/B09MJQ62DR) [**Andalou Naturals 1000 Roses Gentle Cleansing Foam | Foaming Face Wash with Rose Stem Cells & Organic Aloe Leaf Juice | Hydrating Daily Cleanser for Sensitive Skin | 5.5 fl oz**Andalou Naturals**$10.80**372 rev4y ago](https://www.amazon.com/dp/B09NB4Z9PY) [**Andalou Naturals Deep Hydration Reviving Eye Cream for Dark Circles Puffiness and Fine Lines | Hydrating Anti Aging Under Eye Cream with Collagen and Hyaluronic Acid - 0.45 fl oz**Andalou Naturals**$11.99**312 rev5y ago](https://www.amazon.com/dp/B09327Z9DB) [**Andalou Naturals Deep Hydration Face Moisturizer Multi-Correcting Cream - Daily Skincare With Hyaluronic Acid Vegan Collagen & Fruit Stem Cells - Repair Skin Elasticity & Boost Hydration - 1.7 fl oz**Andalou Naturals**$18.28**546 rev5y ago](https://www.amazon.com/dp/B09328RSS5) [![[K-Beauty] Blue Tansy Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Excess Sebum & Oil Control - Gentle Makeup Deep Cleansing Oil for Oily Skin Types 3.88 fl oz](https://m.media-amazon.com/images/I/41AjD9-cH6L.jpg)**\[K-Beauty\] Blue Tansy Oil to Foam - All-in-One Korean Face Wash Oil-Based Foaming Facial Cleanser - Excess Sebum & Oil Control - Gentle Makeup Deep Cleansing Oil for Oily Skin Types 3.88 fl oz**MAXCLINIC**$16.41**167 rev5y ago](https://www.amazon.com/dp/B08K3DLNN8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Andalou Naturals Daily Defense with SPF 18 Age-Defying Facial Lotion - 2.7 fl oz**Andalou Naturals**$17.38**4.7★**▲ 312%**](https://www.amazon.com/dp/B00AH5QA16) [**Andalou Naturals 1000 Roses CC Color + Correct with SPF 30 Sheer Tan 2-in-1 Face Sunscreen + CC Cream for Sensitive Skin Helps Correct Uneven Skin Tone Reef Safe Sunscreen 2 Fl Oz**Andalou Naturals**$17.19**4.3★**▲ 104%**](https://www.amazon.com/dp/B00JEMRHVA) [**Andalou Naturals Deep Hydration Reviving Eye Cream for Dark Circles Puffiness and Fine Lines | Hydrating Anti Aging Under Eye Cream with Collagen and Hyaluronic Acid - 0.45 fl oz**Andalou Naturals**$11.99**4.5★**▲ 79%**](https://www.amazon.com/dp/B09327Z9DB) [**Garnier Micellar Water with Rose Water and Glycerin Hydrating Facial Cleanser & Makeup Remover For All Skin Types Vegan Cruelty Free 23.7 Fl Oz (700mL) 1 Count**Garnier**$11.21**4.7★**▲ 40%**](https://www.amazon.com/dp/B09MJQ62DR) [**Andalou Naturals Clear Skin Citrus Kombucha Gel Face Cleanser - With Argan Stem Cells Probiotics & Aloe Vera to Remove Excess Oil & Dull Surface Cells for More Radiant Balanced Skin - 6 Fl Oz**Andalou Naturals**$10.95**4.5★**▲ 38%**](https://www.amazon.com/dp/B0052P0WGU)
**~~View all trending →~~**
## **What buyers say about rose face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Strong fragrance”*
**Moist/Dry**10%
*“Love this face moisturizer”*
**Soft Feel**8%
*“Nice and creamy”*
**Suitability Combination Skin**8%
*“Good for sensitive skin”*
**Cleansing**8%
*“This cleanser is gentle”*
**Quality-Overall**8%
*“Affordable Quality: For the price”*
**Value For Money**4%
*“Very affordable”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
**Ease Of Cleaning**2%
*“Cleanses well”*
**Brightness/Shine/Glow**2%
*“looks very shiny”*
### **What buyers complain about **
**Smell**16%
*“Contains artificial fragrance”*
**Moist/Dry**8%
*“No moisturizing help”*
**Allergies**5%
*“it caused an allergic reaction”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Ease Of Cleaning**3%
*“Cant brush through it”*
**Leak-Proof**3%
*“Liquid had spilled caked around opening”*
**Suitability Dry Skin**3%
*“Not ideal for dry skin”*
**Thickness**3%
*“Consistency is thin not a thick cream at all”*
**Skin Health**3%
*“burned my skin”*
**Oily/Greasy**2%
*“is extremely greasy, and gives my skin a weird, oily sheen”*
### **Top return reasons **
**Smell**22%
**Leak-Proof**9%
**Color**9%
**Advertised Vs Actual Product**8%
**Moist/Dry**5%
**Functionality-Overall**4%
**Ingredients-Overall**4%
**Suitability Dry Skin**3%
**Oily/Greasy**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is rose face wash profitable to sell on Amazon United States?**
- The niche generates $384K/yr across 41 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the rose face wash niche?**
- 3 brands and 658 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rose face wash?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.4%.
- **What does it cost to enter the rose face wash niche?**
- Listings span $8.34–$22.70; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,702 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)