---
title: "Rose Deodorant — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-deodorant"
last_updated: "2026-08-10T15:10:55.457Z"
locale: en
meta:
description: "Niche score 42/100 · $117K/yr market · 101K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $117K/yr market · 101K searches/yr · $12.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Deodorant — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **rose deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 29Conversion 84Competition 35Returns 99Price range 55Avg price 54Brand share 8Review moat 21Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.25–$25.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.51**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$117K**
$117K/yr · 101K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,888.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose deodorant is a $117K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose deodorant market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$100K–$125K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**720**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 98%
**Open market**
**2%**
- Dove66% - Secret20% - Schmidt's6% - Yardley3% - HUMBLE SIMPLE AND TRUE.2% - Method2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-deodorant/trend)
## **Top rose deodorant search terms**
- **rose deodorant**27K/yr+10.8%6.3% conv. - **dove rose petals deodorant**16K/yr+10.8%8.6% conv. - **dove rose deodorant**7K/yr+1.0%8.3% conv. - **dove deodorant rose**7K/yr+10.4%9.5% conv. - **dove deodorant rose petals**7K/yr+8.9%8.2% conv. - **rose deodorant for women**9K/yr-27.1%8.8% conv. - **secret rose deodorant**4K/yr+2.0%17.2% conv. - **dove deodorant spray rose petals**4K/yr+25.4%7.4% conv. - **dove deodorant spray rose**4K/yr+15.7%5.3% conv. - **dove rose petals deodorant spray**5K/yr-34.5%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-deodorant/search-terms)
## **Top rose deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$18K20%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Antiperspirant Deodorant Rose Petals 3.8 oz 3 Count - Amazon Vine**Dove**$22.88**4.7★1,879 rev](https://www.amazon.com/dp/B089NGB27F) [2**Dove Advanced Care Antiperspirant Deodorant Stick Rose Petals 4 Count for after shave care for underarms 72 hour odor control with all-day sweat protection stick for soft underarms 2.6 oz**Dove**$25.86**4.8★31,332 rev](https://www.amazon.com/dp/B08VXYKWWZ) [3**Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz**Dove**$6.88**4.4★246 rev](https://www.amazon.com/dp/B0FX3GQP2T) [4**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 3.4 oz**Secret**$7.90**4.8★1,153 rev](https://www.amazon.com/dp/B072FHYR33) [5**Dove Advanced Care Antiperspirant Deodorant for Women Clear Finish No White Marks 72 hour sweat and odor protection 2.6 oz**Dove**$6.25**4.8★32,854 rev](https://www.amazon.com/dp/B01N4NPNYX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz**Dove**$6.88**246 rev7mo ago](https://www.amazon.com/dp/B0FX3GQP2T) [**Dove Advanced Care Antiperspirant Deodorant for Women Sakura Blossom & Yuzu 3 pack 72 hour sweat and odor protection 2.6 oz**Dove**$19.01**139 rev1y ago](https://www.amazon.com/dp/B0DSCM5YF4) [**method Deodorant Stick Pure Peace - 24-Hour Odor Protection Aluminum & Baking Soda Free Notes of Peonies Rose Water & Jasmine 2.65 oz**Method**$7.88**2,482 rev2y ago](https://www.amazon.com/dp/B0D1DD7J11) [**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 2.6 oz (Pack of 2)**Secret**$11.75**13,071 rev2y ago](https://www.amazon.com/dp/B0D51GGF27) [**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Invisible Solid Delicate Rose Scent 2.6 oz (Pack of 3)**Secret**$20.18**2,226 rev2y ago](https://www.amazon.com/dp/B0CGMH43P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Delicate Rose Scent 2.6 oz (Pack of 2)**Secret**$11.75**4.8★**▲ 123%**](https://www.amazon.com/dp/B0D51GGF27) [**Schmidts Aluminum-Free Vegan Deodorant Rose & Vanilla with 24 Hour Odor Protection for Women and Men Natural Ingredients Cruelty-Free 2.65 oz**Schmidt's**$8.71**4.2★**▲ 69%**](https://www.amazon.com/dp/B07NHRCFX2) [**Dove Deodorant Stick Rose Mist for 72 Hour Odor Protection Aluminum Free 2.4 oz**Dove**$6.88**4.4★**▲ 52%**](https://www.amazon.com/dp/B0FX3GQP2T) [**Secret Aluminum Free Deodorant for Women Rose 2.4 oz**Secret**$7.34**4.6★**▲ 29%**](https://www.amazon.com/dp/B0BX6M2RQF) [**Dove Advanced Care Antiperspirant Deodorant Stick Rose Petals 4 Count for after shave care for underarms 72 hour odor control with all-day sweat protection stick for soft underarms 2.6 oz**Dove**$25.86**4.8★**— 6%**](https://www.amazon.com/dp/B08VXYKWWZ)
**~~View all trending →~~**
## **What buyers say about rose deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“clean scent”*
**Quality-Overall**6%
*“Dove is a good brand”*
**Value For Money**4%
*“Well worth the money”*
**Efficiency**4%
*“Performs well”*
**Allergies**3%
*“No allergy”*
**Ease Of Use**3%
*“Easy to Use”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
**Durability**2%
*“very durable”*
**Soft Feel**2%
*“It's so gentle”*
**Moist/Dry**2%
*“Dries quickly”*
### **What buyers complain about **
**Smell**26%
*“Overpowering scent”*
**Durability**8%
*“Broken”*
**Allergies**7%
*“Allergic Reaction”*
**Ease Of Use**7%
*“Hard to Push”*
**Functionality-Overall**6%
*“Doesnt work”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Value For Money**2%
*“too expensive”*
**Moist/Dry**2%
*“It was all dried up”*
**Quality-Overall**2%
*“Quality has gone downhill”*
**Adhesion/Stickiness**2%
*“WAY too much product coming off the stick- even with gentle application”*
### **Top return reasons **
**Smell**46%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Defective Material/Parts**5%
**Value For Money**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Stain Resistance**2%
**Leak-Proof**2%
**Moist/Dry**1%
## **Common questions**
- **Is rose deodorant profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rose deodorant niche?**
- 7 brands and 720 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rose deodorant?**
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.2%.
- **When does demand for rose deodorant peak?**
- Demand peaks in Jul–Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the rose deodorant niche?**
- Listings span $6.25–$25.86; the average listing price is $12.51 (sweet spot $15–$100). The average incumbent carries 11,889 reviews — the moat a new listing must climb.
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