---
title: "Rose Body Butter — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/rose-body-butter"
last_updated: "2026-08-10T16:45:26.960Z"
locale: en
meta:
description: "Niche score 41/100 · $75K/yr market · 56K searches/yr · $13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $75K/yr market · 56K searches/yr · $13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Body Butter — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **rose body butter**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 87Competition 13Returns 96Price range 77Avg price 61Brand share 9Review moat 46Quality gap 50
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.99–$38.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,939.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 56K searches
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rose body butter is a $75K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose body butter market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**2%**
- Soap & Glory47% - Tree Hut32% - Bodystry13% - Botanical Beauty2% - Advanced Clinicals2% - Greenwich Bay2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -12.7% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/rose-body-butter/trend)
## **Top rose body butter search terms**
- **soap and glory body butter**23K/yr-10.4%8.6% conv. - **rose body butter**11K/yr-4.4%2.5% conv. - **rose oil butter**7K/yr-26.1%2.7% conv. - **moroccan rose body butter**3K/yr+12.8%16.6% conv. - **soap & glory body butter**4K/yr-29.3%6.8% conv. - **tree hut moroccan rose body butter**3K/yr+0.5%18.0% conv. - **moroccan rose lotion**2K/yr-23.5%18.6% conv. - **tree hut moroccan rose lotion**2K/yr-31.6%15.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/rose-body-butter/search-terms)
## **Top rose body butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soap & Glory The Righteous Body Butter - Hydrating Body Moisturizer for Dry Skin with Shea Butter Vitamin E & Aloe Vera - Rich Lotion for Women - Vegan & Cruelty Free (10.1 fl oz)**Soap & Glory**$9.52**4.6★3,085 rev](https://www.amazon.com/dp/B01MSHIMSR) [2**Tree Hut Moroccan Rose Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$8.80**4.6★9,724 rev](https://www.amazon.com/dp/B0BKCN9WRX) [3**Bodystry Rose Oil Butter - Firming Body Butter for Stretch Marks Loose Skin Wrinkles & Dark Spots - Hydrating Skin Tightening Body Moisturizer Deodorizing Non Greasy - 10.14 oz / 300 ml**Bodystry**$38.71**4.6★57 rev](https://www.amazon.com/dp/B0FZ89GZCH) [4**Tree Hut Moroccan Rose Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.**Tree Hut**$10.10**4.6★2,415 rev](https://www.amazon.com/dp/B0CQDFS8DF) [5**Soap & Glory Original Pink Moisturizing Body Lotion Pump - Lightweight Body Moisturizer for Dry Skin - With Shea Butter Vitamin E & Aloe Vera for Soft Hydrated Skin - Rose & Bergamot (16.9 fl oz)**Soap & Glory**$9.71**4.6★1,818 rev](https://www.amazon.com/dp/B018IVMJVA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bodystry Rose Oil Butter - Firming Body Butter for Stretch Marks Loose Skin Wrinkles & Dark Spots - Hydrating Skin Tightening Body Moisturizer Deodorizing Non Greasy - 10.14 oz / 300 ml**Bodystry**$38.71**57 rev8mo ago](https://www.amazon.com/dp/B0FZ89GZCH) [**Botanical Beauty ROSE OIL BUTTER 100% Natural Rose Essential Oil in Shea Nut Butter for FACE SKIN BODY HAIR NAILS Beauty Skin Moisturizer Oil Butter Skin Nourishing (4 Fl Oz 120 ml)**Botanical Beauty**$17.92**34 rev1y ago](https://www.amazon.com/dp/B0DK29KPLC) [**Grospe Rose Body Butter for Dry Skin with Natural Rose Oil Exfoliates & Softens Hydrate Moisturize Smooth And Tender - 5.28 FL OZ**Grospe**$7.99**22 rev1y ago](https://www.amazon.com/dp/B0DJVGQ586) [**Tree Hut Moroccan Rose Moisturizing Body Lotion Ceramide and Squalene Formula Helps Protect Skin Long-lasting Hydration Leaves Skin Feeling Soft & Moisturized 8.5 Fl Oz.**Tree Hut**$10.10**2,415 rev2y ago](https://www.amazon.com/dp/B0CQDFS8DF) [**Tree Hut Moroccan Rose Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$8.80**9,724 rev2y ago](https://www.amazon.com/dp/B0BKCN9WRX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bodystry Rose Oil Butter - Firming Body Butter for Stretch Marks Loose Skin Wrinkles & Dark Spots - Hydrating Skin Tightening Body Moisturizer Deodorizing Non Greasy - 10.14 oz / 300 ml**Bodystry**$38.71**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FZ89GZCH) [**Soap & Glory Original Pink Moisturizing Body Lotion Pump - Lightweight Body Moisturizer for Dry Skin - With Shea Butter Vitamin E & Aloe Vera for Soft Hydrated Skin - Rose & Bergamot (16.9 fl oz)**Soap & Glory**$9.71**4.6★**▲ 17%**](https://www.amazon.com/dp/B018IVMJVA) [**Soap & Glory The Righteous Body Butter - Hydrating Body Moisturizer for Dry Skin with Shea Butter Vitamin E & Aloe Vera - Rich Lotion for Women - Vegan & Cruelty Free (10.1 fl oz)**Soap & Glory**$9.52**4.6★**— 5%**](https://www.amazon.com/dp/B01MSHIMSR) [**Soap & Glory Call of Fruity Body Butter - Moisturizing Body Cream with Vitamin E Coconut Oil & Aloe Extracts - Tropical Fruits Juicy Melon & Hibiscus Cocoa Butter for Dehydrated Skin (300ml)**Soap & Glory**$10.35**4.5★**— 2%**](https://www.amazon.com/dp/B07FPTZBFM) [**Greenwich Bay - 8 oz. Botanical Body Butter - Rosewater & Jasmine**Greenwich Bay**$8.79**4.3★**— 5%**](https://www.amazon.com/dp/B01LBDRKMU)
**~~View all trending →~~**
## **What buyers say about rose body butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Beautiful smell”*
**Moist/Dry**11%
*“great moisturizer”*
**Soft Feel**8%
*“Smooth and creamy”*
**Suitability Dry Skin**5%
*“Soothes dry skin”*
**Quality-Overall**4%
*“Great Product”*
**Value For Money**3%
*“Good price”*
**Absorbency**2%
*“it absorbs well”*
**Thickness**2%
*“I love the thickness of this body butter”*
**Texture/Consistency-Overall**2%
*“Good texture”*
**Suitability Combination Skin**1%
*“this one is amazing and leaves my skin looking and smelling good”*
### **What buyers complain about **
**Smell**32%
*“Artificial smell”*
**Product Condition**4%
*“It appeared used”*
**Thickness**3%
*“Id prefer to be a bit thicker”*
**Suitability Dry Skin**3%
*“however it does absolutely nothing for my dry skin”*
**Moist/Dry**3%
*“I dont find it as hydrating as other lotions I have used”*
**Allergies**3%
*“I broke out into rash -- had to wash off immediately”*
**Leak-Proof**2%
*“The bottle shown up poorly wrapped and leaking”*
**Value For Money**2%
*“which was disappointing for a body butter at this price point”*
**Absorbency**2%
*“It does absorb a little more slowly than other lotions I've used”*
**Oily/Greasy**2%
*“It starts off greasy”*
### **Top return reasons **
**Smell**59%
**Product Condition**10%
**Advertised Vs Actual Product**6%
**Leak-Proof**4%
**Moist/Dry**3%
**Motor Power**2%
**Texture/Consistency-Overall**2%
**Adhesion/Stickiness**1%
**Defective Material/Parts**1%
**Value For Money**1%
## **Common questions**
- **Is rose body butter profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rose body butter niche?**
- 7 brands and 48 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in rose body butter?**
- Top complaints mined from reviews: Smell, Product Condition, Thickness. The return rate is 0.9%.
- **What does it cost to enter the rose body butter niche?**
- Listings span $7.99–$38.71; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 1,939 reviews — the moat a new listing must climb.
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